Target audience
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The document discusses the target audience for a new music magazine focusing on indie pop and R&B genres. The target audience includes women ages 18-28 who are interested in vintage music, fashion, homeware, and makeup. They would fall into the lower middle class or middle class socioeconomic categories. The magazine is intended to be purchased weekly and affordably priced for those in education. It will feature opportunities to win concert tickets, information on gigs, and a chance to win an iPhone. The magazine's style will aim to appeal to the target audience's preferences including pastel colors.
Target audience
- 2. Imaginary Entity • I have decided to focus my Magazine on the Indie Pop and R&B genre. My Target Audience will have interests in vintage: music, fashion, home wear and make-up. It is intended for Women between the ages of 18-28. The people interested in my Magazine would be in higher education or in according to the National Readership survey they would fall into the C1 category (lower middle class -supervisory or clerical, junior managerial, administrative or professional) or B ( Middle Class- intermediate managerial, administrative or professional)
- 3. Lifestyle • My magazine will be bought weekly as my target audience have a fairly high disposable income however it will be reasonably priced so women in education will be able to afford the magazine too. They regularly attend gigs/concerts so my magazine will feature opportunities to win free tickets and information on gigs. They also have a keen interest in newest technology and will preferably own an Iphone, as they will have an eclectic range of music. There will also be a chance to win an Iphone. Their favourite colours would be pastel which is what I intend to include within my magazine.
- 4. Imaginary Entity Questionnaire What gender are you? Female What age range are you? 18-28 What is your profession status? Full time education / full time work What are your Hobbies/ Interests? Concerts/ Gigs/Shopping/Fashion What is your favourite Music genre? Indie Pop/Jazz/R&B How often do you purchase music magazines? Weekly How much would you usually spend on a magazine? £2.00-£2.50 Who would you prefer to be on the cover of a music magazine? Single Artists What Colours do you prefer? Pastel Colours/Pink/White What type of phone do you own? Iphone