Target audience research
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This document discusses the results of a survey about movie viewing habits and preferences. It asks respondents about their age, gender, how many movies they watch per week, who they watch with, how they watch, their preferred movie type, and their associations with the word "vampire" and expectations for vampire movies. The responses provide insight into the target audience for vampire films.
Target audience research
- 2. How old are you? Age 30 25 20 15 10 5 0 0-15 16-30 31-45 46-60 61-75 76+
- 3. What is your gender? Gender male female
- 4. How many movies do you watch a week? Movies watched in a week 14 12 10 8 6 4 2 0 0 1 2 3 4 5 6 7 8+
- 5. Who do you watch movies with? Who do you watch films with? alone Friends Family
- 6. How do you watch movies? How do you watch movies? 25 20 15 10 5 0 online rent buy cinema tv
- 7. What type of movie do you prefer? Type of movie 25 20 15 10 5 0 Naturalistic abstract not bothered
- 8. What is the first word that pops into head when you hear the word vampire? This is an open ended question, so the participants could say what ever they wanted. Most people said things like blood or fangs, some said just the colour red and some named classic vampire films.
- 9. In a vampire film what do you expect to see in the opening 2 minutes? This is also an open emded question. A lot of people just said typical things that are similar to my deconstructions e.g. capes, bats. Some suggested a bitting
- 10. If you could write a plot to a vampire film, what would it be? This open ended question created very random answers. They ranged from vampires trying to live in modern setting right the way to classic Bram Stoker style vampires.