Target Audience survey analysis
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This survey provided useful information for planning a new music magazine, including that it should be weekly, around £1-£1.20 in price, and cover genres like indie, rock, and pop. It also showed that including fashion, food, events, and places would appeal to readers. The responses helped define key aspects of the magazine while coming from a sample size in the target demographic.
Target Audience survey analysis
- 1. This survey was conducted to help me decide on specific aspects of my music magazine overall I got a feedback from 26 people, which I think is a reasonable sample size. My initial idea for my magazine is one that contains new and up and coming music artists and also help on how to succeed within the music industry. However I needed extra information to know how to make it work and be a success. The main information I needed was: price, release, content and genre.
- 2. This was useful as it’s basically an even amount of men and women who took my survey. This means that my results will give me equal and reliable information. This is because if all men took my survey then the results will be bias towards them. Luckily the majority of people who took my survey were between 15 and 25 years of age (my initial target audience). This will be helpful as I know that almost all the results collected will be reliable when planning my magazine.
- 3. Although never has 33.3%, there’s still 66.7% of people that do actually read a magazine. This is good as I know that the majority of people do like magazines. Also it shows me that people prefer a weekly magazine. Suggesting that they are reliable and dedicated magazine fans. Also I got a response saying: ‘Whenever one catches my interest’ this shows me that it is key to create a good front cover.
- 4. Although the majority of people have said no, there is still a reasonable amount of people that do. Also it just shows how I need to make sure that I have a USP that could make people want to read music magazines.
- 5. This is helpful because from my results I can see that the most listened to genre of music is Indie. The second most listened to is rock and the third most listened to is pop. Therefore I now know the main genres of music and artists to include in my magazine. Also from the other responses I got I can see that there is other music genres I need to consider. All this information will hopefully help my magazine appeal to my target audience.
- 6. Although the category of 1- 2 hours a day has the majority vote, I can see that most people listen to music for 4 or more hours a day. This is good to see because it tells me that my audience are keen music fans and that they probably care a lot for music. Therefore my music magazine has a greater chance of success.
- 7. I asked this question because I felt fashion is often inspired by music and therefore it would be a good extra to include in my magazine. From the response I can see the majority of people do care about fashion, and therefore I will include it in my magazine.
- 8. This question was designed to help me decide on a good price for my magazine. Because the majority of people have an average of under £10 to spend a week, I can tell that my magazine needs a reasonably cheap price in order to persuade and allow people to buy it.
- 9. I decided to ask this question so that I knew what else to include in my magazine to draw in readers. I can see that the majority of people spend their money on clothes and food. This has given me an idea to include good food, recipes, restaurants, bars and drinks as I think it would appeal to the reader from this data. Also the third popular option was gigs therefore I know that including concert dates will be a good idea. The other responses I got were that people spent their money on going out e.g. cinema. This gave me the idea to include information on secret hot spots and up and coming places as well as music. The results from this data will also be appealing to advertisers as it shows them what the audience is likely to buy, and if it’s similar to then their product then it would appear a good business move.
- 10. This data gives me a good understanding of how much people will be willing to pay. The majority of people said £1-£2, and because I’m creating a new magazine I will probably choose to set my magazine at the lower end, at about £1 to £1.20. Because of the cheap price I am hoping that it will help persuade people to buy my magazine.
- 11. Overall I can conclude that my results have been pretty reliable because, the age range that took my survey is my target audience. I also now know that I should create a weekly magazine priced at around £1 to £1.20 that includes music genres of Indie, Rock and Pop and that I need to make sure I have a good USP in order to appeal to non-music magazine readers. As well as music, I will also be including: fashion, food, drink, gigs, and up and coming events and places. This survey has been very successful as I now have a much greater understanding of what my magazine will look like, even though I didn’t have a big quantity of data.