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About Target
? An Israeli based company, founded in 2013
? Main shareholders
? acmeVentures (TASE:acme)
? Guy Horesh(Founder)
? Target has developed a unique technology for software applications roaming
? Patented (pending) ��atomic application mapping model��
? Seamlessly transferring applications from one PC to another or to any media in an instant
? Applications, once transferred, function normally on destination media
? Target technology solution enables the offering of multiple related services:
? Applications, settings backup and synchronization
? Automatic applications repair
? Application rent / ��pay per use��
? Application deployment and support
? Target��s product, PickUsApp (an application transfer tool) is ready for internal Beta

? Based on its unique, proprietary and patent protected technology, Target is about
to launch the world��s first Application Management SaaS platform.
? Target��s SaaS platform offering will include:
Application Services
? Application transfer
? Application automatic repair
? Application rent / ��pay per use��
? Application deployment and support
Application and Data Services (with partners)
? PC Migration ( e.g: integration with Microsoft data transfer tools)
? Application, Settings and Data Backup ( e.g: integration with Mozy, EMC)
? Application, Settings and Data Synchronization (e.g integration with BeinSync)
Our SaaS ModelLogo

PickUsApp �C Live Demonstration
www.pickusapp.com

User Problem:
Inaccessible IT to end users (Consumer and SOHO segments)
? In-depth understanding of applications and OS required
? Multiple tools and skills required
? Time consuming and error intense (Human Error)
? No end-to-end solution simplifying the process exists
Target Solution:
Automatic , online, One-Stop-Shop solution for Applications Management
for the Consumer and SOHO market
User Benefits:
? Time
? Money
? Error Free
Software applications are critical

Market Overview
? Application transfer segment:
? More then 800M PC where sold from 2010-2016 (source: IDC)
? Circa 600M PC will need to migrate to Windows Vista, where only 200 Million (35%) will be preloaded with Vista by end 2009 (Microsoft provision)
? About 70M in US alone, have more then 1 PC��s at home and need to sync multiple
computers
? The Virtual Desktop market is estimated at more than $10 Billion (source IDC Backup
services)
? IDC estimates revenue for the worldwide Online Backup Services market to reach $715
Million by 2016, representing a 33.3% compound annual growth (CAGR) between 2010 and
2016
? More than 50% of spending in this market will be in North America in earlier years
? Application Auto Repair segment: No such comprehensive solution exists!

Market Overview
T-App Market Segments ($)
$0
$500,000,000
$1,000,000,000
$1,500,000,000
$2,000,000,000
$2,500,000,000
$3,000,000,000
$3,500,000,000
$4,000,000,000
$4,500,000,000
$5,000,000,000
20082009201020112012
Time
Revenues
Backup
Syncronization (USA)
XP2Vista Migration
PC Migration
Segmentation Analysis

Target Technology
Discovery: ��Application Atomic Model��
? Software application particles are elements (e.g.
files, registry, etc), components, features, products and associations between them.
? The same application on different computers is composed of the same particles (almost)
Diagnosis:
? By handling application��s particles and associations according to their properties and
needs, the application can be mapped, reinstalled, mobilized, released, changed, etc.
? An IT solution found for a software application on a particular PC may be automatically
applied to any PC running the same application.
? Relatively small 2-3 TB repository of application particles may hold all possible
(windows) applications as well as dedicated IT solutions to handle those applications.

Target Technology
? Application Mapping:
Target has developed a unique technology for automatically discovering particles and
associations of already installed applications or installation packages.
? Application Transformations:
Target has developed a proprietary platform in order to enable the different transformations to
the existing software application map: ( e.g. reinstall, mobilize, change , release) by handling
application program particles and associations according to their properties and needs.
? Application Repository:
Target's platform utilizes 2 central repositories, the Software Components Repository and the IT
Solution Knowledge base. As the usage of the platform increases, both repositories
automatically accumulate new software components and IT solutions, enabling a broad and
constantly growing service offering by Target's platform.

Business Model
? Target utilizes ��Software as a Service�� as a major market vehicle for its business
model.
? Target service offering is based upon charging customers per activity or activity
packages, tailored to their usage patterns, reflecting optimal consumer value.
? Transfer Application Service - a dime per application transfer
? Minimum 1$ (0.5$ for transaction overhead)
? Maximum 50$ for 100 applications (compare 50$ for PC Mover)
? 25$ per/month unlimited plan
? Discounts for bulk amount
? Automatic Repair Service �C 5$ per application Repair
? Online Application and Settings Backup and Synchronization
? $7.5/mo. unlimited plan (compare $5/mo. unlimited data backup by Mozy, EMC)
? Discounts for long term subscriptions (1 year, 2 years, 3 years)

Competitive Analysis
Application Management Services
? Target offers a unique and proprietary solution for roaming and managing software applications for
consumer and SOHO.
? Target is the only company capable of offering a complete ��one stop shop�� end-to-end application
management solution.
Type WECT,
Microsoft
PCMover, Laplink Mozy, EMC Target
Application Transfer YES YES NO ? YES
Application Backup ? Partially ? Partially ? NO ? YES
Application Repair ? NO ? NO ? NO ? YES
Supported Applications ? ~ 100-200 ? ~200-300 ? NO ? UNLIMITED
Supported Platforms ? XP to Vista ? W2K => ? W2K=> ? W2K= >
SaaS ? NO ? NO ? YES ? YES
Multiple Usage ? NO ? NO ? NO ? YES

Go To Market Strategy
? Target��s Go-To-Market Strategy is based on indirect channels and direct sales (via online
distribution of its products from the company��s web site and non online sales).
? Approach to potential indirect channels for distribution, shall include:
? H/W resellers: Dell, HP, Toshiba.
? Retailers: PC word, Best Buy.
? ISP: AOL, EasyNet, AT&T
? VMWARE for Transfer Applications (Virtual Desktop market)
? Direct online marketing, shall include:
? SEM, SEO
? Affiliates and social/viral distribution: Cnet, Affiliate-Future, Facebook , X-Place

Exit Strategy
? Target��s is geared towards excellence, holding a long term approach, building a
strong and sustainable brand to be positioned as the market leader in its
domain, constantly in pursue of its goals and objectives and strategically led by
a team of professionals.
? Target might engage, by the inertia of the business, in an exit opportunity in the
form of an M&A by a major market leader, who has identified product and/or
service synergy with Target, such as:
? PC Integrators, such as Dell, HP
? Software solution vendors, such as Microsoft, IBM, HP
? Online service providers, such as Google, Yahoo

Use of Proceeds
? Target will use capital raised in its 2nd round of financing for the following purposes:
? Convert ��PickUsApp�� to SaaS
? Commercialize Target��s SaaS platform offering:
? Launch 1st
phase services :Application Transfer, Backup and Repair
? Set the grounds for 2nd
phase services
? Management Team
? Launch ��Go to Market Plan��
Category Allocated Funds
Technology & Infrastructure 450,000
Personnel 2,000,000
Marketing and Channels 300,000
Contingency 250,000
Total ($) 3,000,000

P&L
Year 2012 2013 2014
Revenues
Total Expenses
Net Income

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