際際滷

際際滷Share a Scribd company logo

Target Market Profiling Questions

Download as DOCX, PDF
Direct Development
Direct Development

A simple list of questions for developing a target market profile of prospective students specifically for the Higher Education industry.

1 of 1
Download to read offline
-331470-403860<br />TARGET MARKET PROFILE INFORMATION<br />NAME OF TARGET GROUP:<br />What are the Geography boundaries?<br />What is the Age Range?<br />What Majors or broad academic subject areas? (NOTE: Many lists group together sets of majors into broad categories because each university has unique names for their specific major, such as Politics and Political Science. It is helpful to be as broad as possible to increase chances of capturing the right academic area of study without being too narrow.)<br />What class years? (e.g., Juniors and Seniors?)<br />How many years post-undergrad degree? (e.g., graduated within last 3 years?)<br />What types of Associations/Organizations could these prospects belong to?<br />What types of Publications could these prospects subscribe to?<br />Is Income level a factor? If so, what ranges?<br />What type of academic scoring matters? (i.e., GPA info, GRE info, Honors level, etc)<br />Are sports/activities a factor for this group? If so, which ones?<br />

More Related Content

Target Market Profiling Questions

  • 1. -331470-403860<br />TARGET MARKET PROFILE INFORMATION<br />NAME OF TARGET GROUP:<br />What are the Geography boundaries?<br />What is the Age Range?<br />What Majors or broad academic subject areas? (NOTE: Many lists group together sets of majors into broad categories because each university has unique names for their specific major, such as Politics and Political Science. It is helpful to be as broad as possible to increase chances of capturing the right academic area of study without being too narrow.)<br />What class years? (e.g., Juniors and Seniors?)<br />How many years post-undergrad degree? (e.g., graduated within last 3 years?)<br />What types of Associations/Organizations could these prospects belong to?<br />What types of Publications could these prospects subscribe to?<br />Is Income level a factor? If so, what ranges?<br />What type of academic scoring matters? (i.e., GPA info, GRE info, Honors level, etc)<br />Are sports/activities a factor for this group? If so, which ones?<br />