Targeted Display Case Studies
Download as PPTX, PDF
1 like472 views
1. Targeting construction decision makers in multiple markets to promote clean energy building solutions. 2. Targeting local travelers in a single market to raise awareness about expanded flight options. 3. Targeting Harley-Davidson enthusiasts both in and out of a local market to promote sales events.
Targeted Display Case Studies
- 1. Targeted it just works Jim Thompson Worldnow SVP Local Sales @jtpush2
- 2. What is ? Its about delivering your advertisers message to the right local user Targeting Options Geography: Target users by market or zip code Context: Target users viewing relevant content Behavior: Target users based on their interests Demographic: Target users based on age, gender, income Retarget: Target users who visited advertisers website
- 3. Local Media Case Studies 1. Tapping out-of-market B2B dollars 2. Targeting local travelers 3. Locating brand enthusiasts
- 4. Case Study: Tap out-of-market B2B dollars Opportunity: Clean energy building solutions company Wants to reach construction decision makers in multiple markets Kansas City Meredith Broadcasting
- 5. Case Study: Tap out-of-market B2B dollars Customized Recommendation 3-markets Chicago, Dallas, Miami Decision makers, business owners B2B, construction, energy, real estate Campaign commitment $125K+ Why it worked for advertiser Architects and building managers are the decision makers that we needed to get in front of and Worldnow Targeted has allowed us to do that. -- Derbigum Marketing Manager
- 6. Case Study: Targeting local travelers Opportunity: Raise awareness about expanded flight options Seeking in-market travelers Cedar Rapids-Waterloo-Iowa City- Dubuque Quincy Broadcasting
- 7. Case Study: Targeting local travelers Customized Recommendation Focus on local market only Users w/ travel interest, viewing travel content Campaign commitment $36K, 12 months Why it worked for advertiser The client uses Worldnow Targeted to gain a competitive edge over other airports in the area by developing a strong local presence. -- Abbie Vandenakker, Digital Sales Specialist, KWWL
- 8. Case Study: Seeking brand enthusiasts Opportunity: Promote sales events Seeking Harley- Davidson enthusiasts in and out of market Las Vegas Meredith Broadcasting
- 9. Case Study: Seeking brand enthusiasts Customized Recommendation Las Vegas market Male, motorcycle, automotive, Harley-Davidson Remarketing enabled in and out of market Campaign commitment $10K Why it worked for advertiser Advertiser directly credited the sale of at least one motorcycle to the Targeted program and has renewed twice since the original campaign. -- Holly Spoor, Digital Sales Manager, KVVU
- 11. More information: Jim Thompson | @jtpush2 jthompson@worldnow.com 212.389.5197 Lori Morgan lmorgan@worldnow.com 502.412.0434