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Targeted Internet Exporting

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Clickingmad Ltd
Clickingmad Ltd

This document discusses how to export products and services to international markets through targeted internet strategies. It notes that internet usage has grown exponentially from 2000-2017 in all regions except North America and Oceania. While English is spoken by only 5.5% of the world, Google now localizes search results based on a user's location via IP address. The solution proposed is to research target markets online, design localized websites hosted in those countries, professionally translate content, and promote using local Google to appear for local searches. This allows overseas customers searching in their own language to find localized product/service information.

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Targeted Internet ExportingCopyright Clickingmad ltd 2017 Targeted Internet Exporting Shaun Carvill MD - Clickingmad Ltd
Targeted Internet ExportingCopyright Clickingmad ltd 2017 • North America - 196% • Oceania/Australia 261% • Europe - 506% • Asia - 1539% • Latin America - 2035% • Middle East - 4220 % • Africa - 7722% Setting the scene: 2000 to 2017 The growth of the web:
Targeted Internet ExportingCopyright Clickingmad ltd 2017 Setting the Scene: Google In 1999, it took Google a month build an index of about 50 million pages. In 2012, the same task was done in less than one minute. A single Google query uses 1,000 computers in 0.2 seconds to retrieve an answer.
Targeted Internet ExportingCopyright Clickingmad ltd 2017 0 10 20 30 40 50 60 70 80 90 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 20160.4 1.5 3.2 6.1 10.6 16.6 21.8 23.7 29.3 37.9 50.18 55.51 65.67 74.54 89.46
Targeted Internet ExportingCopyright Clickingmad ltd 2017 Only 5.5% of the world speaks English Setting the scene – the Internet is NOT in English!
Targeted Internet ExportingCopyright Clickingmad ltd 2017 Your website is available everywhere right? Google knows where your website is and it knows where the user is. Google now uses LOCATION as the main deciding factor on what is displayed to the person searching.
Targeted Internet ExportingCopyright Clickingmad ltd 2017 How does Google know? Every website/server has its own IP (Internet Protocol) address e.g. (151.101.193.121] It then compares that with your own IP address (assigned by your router or ISP). E.g. 2a02:c7f:b80e:b300:f1c7:971e:7461:42f9 Both represent geographical locations
Targeted Internet ExportingCopyright Clickingmad ltd 2017 What does the overseas customer do? • Search for a product or service in their own language. • Your website isn't there. • Google provides a local result.
Targeted Internet ExportingCopyright Clickingmad ltd 2017 The Solution 1. Using web. Research your target market 2. Using web. Research the local competition 3. Design a LOCALISED website 4. Get professional translation 5. HOST in target Country 6. Promote using local Google
Targeted Internet ExportingCopyright Clickingmad ltd 2017 Research the target market - locally Find out what local websites look like in: • Language. • Style. • Layout. • Colours. Research your competition. Do they: • Advertise using paid Ads • Use Social Media • Estimate their traffic • Research their organic listings
Targeted Internet ExportingCopyright Clickingmad ltd 2017 Design a Localised website • Use a localised domain. Not a .co.uk or .com • Use the correct local business LANGUAGE. • Never use auto translators. • Understand colours and styling that is used in country.
Targeted Internet ExportingCopyright Clickingmad ltd 2017 Host In Country • Host the new website in the target country. • This is where you want Google to display your website as a local result.
Targeted Internet ExportingCopyright Clickingmad ltd 2017 Be ready to answer enquiries in the language of the website. The Result
I hope you found the content of this short presentation interesting. To learn more contact 01746 769612

More Related Content

Targeted Internet Exporting

  • 1. Targeted Internet ExportingCopyright Clickingmad ltd 2017 Targeted Internet Exporting Shaun Carvill MD - Clickingmad Ltd
  • 2. Targeted Internet ExportingCopyright Clickingmad ltd 2017 • North America - 196% • Oceania/Australia 261% • Europe - 506% • Asia - 1539% • Latin America - 2035% • Middle East - 4220 % • Africa - 7722% Setting the scene: 2000 to 2017 The growth of the web:
  • 3. Targeted Internet ExportingCopyright Clickingmad ltd 2017 Setting the Scene: Google In 1999, it took Google a month build an index of about 50 million pages. In 2012, the same task was done in less than one minute. A single Google query uses 1,000 computers in 0.2 seconds to retrieve an answer.
  • 4. Targeted Internet ExportingCopyright Clickingmad ltd 2017 0 10 20 30 40 50 60 70 80 90 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 20160.4 1.5 3.2 6.1 10.6 16.6 21.8 23.7 29.3 37.9 50.18 55.51 65.67 74.54 89.46
  • 5. Targeted Internet ExportingCopyright Clickingmad ltd 2017 Only 5.5% of the world speaks English Setting the scene – the Internet is NOT in English!
  • 6. Targeted Internet ExportingCopyright Clickingmad ltd 2017 Your website is available everywhere right? Google knows where your website is and it knows where the user is. Google now uses LOCATION as the main deciding factor on what is displayed to the person searching.
  • 7. Targeted Internet ExportingCopyright Clickingmad ltd 2017 How does Google know? Every website/server has its own IP (Internet Protocol) address e.g. (151.101.193.121] It then compares that with your own IP address (assigned by your router or ISP). E.g. 2a02:c7f:b80e:b300:f1c7:971e:7461:42f9 Both represent geographical locations
  • 8. Targeted Internet ExportingCopyright Clickingmad ltd 2017 What does the overseas customer do? • Search for a product or service in their own language. • Your website isn't there. • Google provides a local result.
  • 9. Targeted Internet ExportingCopyright Clickingmad ltd 2017 The Solution 1. Using web. Research your target market 2. Using web. Research the local competition 3. Design a LOCALISED website 4. Get professional translation 5. HOST in target Country 6. Promote using local Google
  • 10. Targeted Internet ExportingCopyright Clickingmad ltd 2017 Research the target market - locally Find out what local websites look like in: • Language. • Style. • Layout. • Colours. Research your competition. Do they: • Advertise using paid Ads • Use Social Media • Estimate their traffic • Research their organic listings
  • 11. Targeted Internet ExportingCopyright Clickingmad ltd 2017 Design a Localised website • Use a localised domain. Not a .co.uk or .com • Use the correct local business LANGUAGE. • Never use auto translators. • Understand colours and styling that is used in country.
  • 12. Targeted Internet ExportingCopyright Clickingmad ltd 2017 Host In Country • Host the new website in the target country. • This is where you want Google to display your website as a local result.
  • 13. Targeted Internet ExportingCopyright Clickingmad ltd 2017 Be ready to answer enquiries in the language of the website. The Result
  • 14. I hope you found the content of this short presentation interesting. To learn more contact 01746 769612