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Targeting for Open
Government
Building a social media strategy for APCMCOE




                                 Stephen Collins
We had a problem
...improve Australias
effectiveness in civil-
military collaboration for
con鍖ict and disaster
management overseas.
???
{
training
research
collaboration
strategic WoG   International
guidance         equivalents
                  Foreign
                governments
relationships
Culture mix
herding cats


Cats that Webchick is herding
from muir.ceardach
But not in the open...
What did we need?
Information outwards
Knowledge sharing
21st Century comms
Change
But not radical or too
        much
Who to in鍖uence and
       why?
Gaps?
known unknowns
What did we do?
Set some goals
Identities
Wrote staff guidance
(and published it on
  the public web)
Listening plus
outbound social media
(talking back where we
           can)
New site (and still only
public commentable
  blog in Defence)
CC-BY everything
A better newsletter
Radical, huh?
NOT
What can you do?
Know your audience
For us its...
stakeholder agencies

other governments

foreign equivalents

academia

think tanks

latent groups
Measure
Site and
social media 岳姻温韓鍖c
Mood and conversation
Awareness
Get con鍖dent
Take on opportunities
      to learn
Staff permission
Staff involvement
Authorship and identity
JFDI
Where are we now?
12 months in we have
   a long way to go
But were a long way
 ahead of where we
       were
Thanks!
Stephen Collins
twitter:   @trib
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