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1)
The first still is of our very
first shot. It is a 10 second
computer recording of Dan
writing a Facebook status.
We included this into our
video as it is evidence o0f
intertextuality. Also, most
people watching the video
would recognise and
associate themselves with
Facebook and so it is
engaging the viewers
instantly.

2)
We used a close up of
our main singer, Dan. He
is the main focus of the
video and the music
group. To sell the artist,
we used the point of
focus which people
would recognise us most
from, which would be the
main singer. The close-
ups also help to create a
brand and so whenever
Orson is mentioned, it is
linked with Dan.

3+4)
This is two more examples of intertextuality endorsed in our music
video. We tried to make our music video as modern as possible so
younger viewers (our target audience) could relate to it. The first still is
of the boys playing Xbox and the second is from texting a girl off an
iPhone. Intertexuality is one of Goodwin’s six points and so we feel that
it is a main convention of any music video.

5)
We tried to make as
many clear links between
the lyrics of the song and
the visuals. For example,
the song states “don’t
bring no vodka, or
whisky, we got everything
you need”. So we went
along with an alcohol
themed video and a lot of
clips like this one, show
the boys drinking. This
reflects the lyrics well and
also adds a slightly
humorous effect to the
video.

6)
When the characters of
the music video are in their
“nerdy” states, the shots
are all in colour. However,
when the boys are
transformed into the
“cooler guys” and are
outside, the shots become
black and white. This is to
show the transition of their
personalities, the location
and also to symbolise their
drunken state.

7)
When making a music
video, it is all about
creating the right image
and creating a star
persona. As I mentioned
earlier, Dan is the main
focus of our group and so
more of the camera will be
on him. But we still
included the other group
members because the
brand of “Orson” is a
group and not an
individual.

8)
We used this image
of Dan being drunk
and passing out on
the ground. This is
extremely similar to
the shot we used for
the front cover of our
digipak and so it
creates a link
between the two
items; video and
digipak.

9) – DIGIPAK
This is the digipak that we created. As you
can see, the front cover contains a shot of
Dan drunk and passed out on the ground.
This links to the video as this is what
actually happens. Also, it is a similar shot
to the previous still. We used quite a dark
background theme as it reflected a night
time environment; where parties and
drunkenness usually occurs. The bottles
of alcohol is another reference to the
music video as most of it is based around
a party and drinking. The colours have
been altered to create a more interesting
and funky vibe. This is because the
outside covers are quite dark and boring
and so when the customer opens the
digipak, it creates a different aspect of the
band which is colourful and exciting.

10) – MAGAZINE ADVERT
The magazine advert is
bold and loud, so it attracts
readers. Again, the main
focus of the band is Dan so
he features heavily in the
advert. The beer bottle in
the background is another
link to our music video. We
also used the same text for
all of our ancillary products
and so the text becomes
associated with our band.

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Task 1 - Media Evaluation

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