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- 3. Sales Passenger vehicle Commercial vehicle Three wheelers Two wheelers 80% 4% 3% 13%
- 4. 20.65 21.5 23.36 24.02 25.33 29.07 30.92 0 5 10 15 20 25 30 35 FY13 FY14 FY15 FY16 FY17 FY18 FY19 Number of automobiles produced in india(in millions) Series 1
- 5. Natarajan Chandrasekaran Tata Motors Limited, formerly Tata Engineering and Locomotive Company (TELCO), is an Indian multinational automotive manufacturing company headquartered in Mumbai, Maharashtra, India. It is a part of Tata Group, an Indian conglomerate. Its products include passenger cars, trucks, vans, coaches, buses, sports cars, construction equipment and military vehicles Founded in 1945 as a manufacturer of locomotives, the company manufactured its first commercial vehicle in 1954 in a collaboration with Daimler-Benz AG, which ended in 1969. Tata Motors entered the passenger vehicle market in 1988 with the launch of the Tata Mobile followed by the Tata Sierra in 1991, becoming the first Indian manufacturer to achieve the capability of developing a competitive indigenous automobile. In 1998, Tata launched the first fully indigenous Indian passenger car, the Indica, and in 2008 launched the Tata Nano, the world's cheapest car. Tata Motors acquired the South Korean truck manufacturer Daewoo Commercial Vehicles Company in 2004 and purchased Jaguar Land Rover from Ford in 2008. On 17 January 2017, Natarajan Chandrasekaran was appointed chairman of the company Tata Group.
- 7. Capital and labour intensive. Government policies and taxation Access to distribution channels Some technology prediction Rules & Regulations Low cost of substituting No real supplier power Easily switch to new brands Extreme price sensitivity Low cost in switching to new brand Low cost of substitution Many options available
- 9. The Tata Hexa is a mid-size (J-segment) SUV manufactured by Indian passenger and commercial vehicles manufacturer Tata Motors. The SUV, which was originally unveiled in the 2016 Geneva Motor Show, was launched into the Indian markets in January 2017. The Tata Hexa is based on the company's previously used Aria platform, with a body-on- frame chassis. Specifics Dimension Length 4788 mm Width 1900 mm Height 1785 mm Wheelbase 2905 mm Ground Clearance 200 mm Turning Circleradius 5750 mm Weight 2261 kgs. Fuel capacity 60 lts
- 10. USP - Powerful and Environment friendly at same time BRAND TATA motors (HEXA) FEATURES Compact Design, Warranty, Dual Clutches, Side Shift Gears, etc. WARRANTY - 3 Years The Hexa is priced between Rs 13.7 lakh and Rs 19.27 lakh (ex-showroom Delhi). The Hexa is offered in the following variants: XE, XM, XMA, XM+, XT, XTA and XT 4x4
- 11. Online platform Showrooms Dealers TRADE CHANNELS MARKETING COMMUNICATION Television advertisements, Newspaper, Magazines, Online advertisements SALES PROMOTION Promoted by Akshay Kumar
- 13. GEOGRAPHIC URBAN RURAL DEMOGRAPHIC GENDER INCOME AGE About the target market the TATA motors targets the Businessmen and employees as well " Whatever it takes " In Positioning Strategy of TATA Motors use tag line of HEXA
- 16. Year Revenue from Operations Growth % Rupees (In Cr) 2015 38945.42 10 2016 40875.07 7 2017 43785.36 7.9 2018 48685.55 8 SALES FORECASTING Year Revenue From Operations Grow th % 2020 56325.372 8.89 Year Revenue From Operations Grow th % 2022 63754.9 8.89 Year Revenue From Operations Grow th % 2021 60040.136 8.89 Year Revenue From Operations Grow th % 2023 67469.664 8.89 Year Revenue From Operations Grow th % 2024 71184.428 8.89 Year Revenue From Operations Grow th % 2025 74899.192 8.89
- 17. for 0.6 factor 1 performance brand name style appea factor 2 comfort fuel economy com factor 3 after sale service cost Dealership Experience resale FACTOR ANALYSIS KMO and Bartlett's Test Kaiser-Meyer-Olkin Measure of Sampling Adequacy. .680 Bartlett's Test of Sphericity Approx. Chi- Square 504.865 Df 66 Sig. .000
- 18. CONCLUSION By 2025 and its growing by 8.89% and the KMO value of TATA is 0.68 which is more accurate and people are aware about the TATA HEXA tractors and its mostly their third or fourth preference of choice to buy we send the questionnaire to the Employees and businessmen to analyse their behaviour towards TATA HEXA and how they prefer TATA With a model TATA HEXA