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Tc presentation

Veronica Yow
Veronica Yow

The document summarizes a tobacco control campaign in Uganda that trained advocates, developed an action plan with strategic programs, and launched a public awareness campaign. It held multi-stakeholder coordination meetings and engaged in lobbying government, building media and community capacity, and raising public awareness through social media and outreach. Challenges included limited resources and tobacco industry interference. Moving forward, it plans to continue lobbying, empowering farmers, engaging stakeholders, and launching additional public awareness initiatives.

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TOBACCO CONTROL CAMPAIGN UGANDA Coordination Meeting 24th 25th Apr 2013
Over 40 advocates trained in TC advocacy; Action plan developed with clear objectives, activities, roles & responsibilities shared, expected outcomes, timelines; 4 strategic programs emerged from this action plan: TOBACCO CONTROL ADVOCACYTRAINING 18TH 20TH Sept 2012 (1) Engaging MPs (2) Capacity building for journalists (3) CSOs involvement (4) Usage of New Media
MULTI-STAKEHOLDER PARTNERSHIP CSOs: Academia & NGOs Media: Traditional & New International Partners: CTFK,WHO, CTCA, ACS Government: MoH, MoFPED, MoAAIF, MoT, MPs, URA, Kenya Revenue Authority Local Government
LAUNCH OF CAMPAIGN 29TH JAN 2013 Attracted over 100 participants, mainly CSOs representatives, MPs, health workers, artists, musicians & journalists. Generated a lot of online discussions, re-tweets & was the #1 trending hashtag (#tobaccokillsUG) in Uganda that day.
Tobacco Kills: Say No & Save Lives is a public awareness and advocacy campaign towards having a legal framework to control the production and consumption of tobacco in Uganda. Uganda signed and ratified the Framework Convention forTobacco Control (FCTC).As a party to this global treaty, the country is obliged to have an FCTC compliant law in place within five years, which expired in 2012. CAMPAIGN OVERVIEW
(1) LOBBYING Local Government Government: MoH, MoFPED, MoAAIF, MoT & MPs International Partners: CTFK,WHO, CTCA, ACS Drafting & tracking of the TC Bill by MOH, CTFK/ILC, CTCA, UNTCA & PFNCD Workshop on tobacco taxation by PFNCD, CTFK, MOH, CTCA, MOFPED and URA
COMMUNITY OUTREACH: Tobacco Growing Areas FINDINGS District leaders started process of enacting ordinances & by-laws banning tobacco growing in their areas & mobilizing tobacco farmers to shift to other viable alternative economic activities. MPs in Yumbe district started control experiments to determine difference in farmers livelihood who grow alternative cropsVs those who cultivate tobacco. Meetings with over 20 MPs and 350 District leaders from 12 Districts in Bunyoro,West Nile & Northern Uganda sub-regions by PFNCD, CTFK, CTCA, MOAAIF
(2) MEDIA ADVOCACY Media Briefings Media Dialogues Field Excursion Radio &TV 175 journalists, mainly from tobacco growing areas trained in tobacco control advocacy. 8 editors sensitized & a number of journalists interacted with TC experts in media dialogues. As a result, increased media coverage in both electronic i.e. TV, Radio & Print Media, mainly in popular Newspapers.
(3) CAPACITY BUILDING Trainings: TC Advocates, Lawyers & Journalists IEC Materials: Fact Sheets, Art Pieces,T-shirts, Fliers, Community Empowerment for a smoke-free environment Stakeholder Mapping
(4) PUBLIC AWARENESS SCHOOLS ARTISTES WORKING PROFESSIONALS GENERAL PUBLIC
PUBLIC AWARENESS
1,565 fans Weekly reach of 150,750 people Most fans from Uganda & are between 18 34 years old
PUBLIC AWARENESS
Tc presentation
Tc presentation
Tc presentation
Tc presentation
Tc presentation
Tc presentation
Tc presentation
Tc presentation
OPINION POLL Expected tax rise on water, fuel, etc. Should taxes on tobacco products be increased instead? 1) Yes 2) No 3) Unsure. Send TAX<space><answer> to 8282 for free 89% 10% 1% SHOULD TAXES ON TOBACCO PRODUCTS BE INCREASED? YES NO UNSURE
Alternative livelihood Opposition from some MPs and local Councilors CHALLENGES Inadequate resources Tobacco Industry interference Tight schedule of Parliament
Lobbying of the MPs & Govt to pass the bill Continuous sensitization & empowerment of tobacco farmers Empower communities to demand/create Smoke free Environment ie. Ugandas Best Smoke-Free Zone Award Continuous engagement of the media and stakeholders THEWAY FORWARD Signing of petition online & via SMS (results communicated with MPs) Hedge againstTI interference Launch of a national Radio Edu-tainment Drama Document life stories of the tobacco use victims
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Tc presentation

  • 2. Over 40 advocates trained in TC advocacy; Action plan developed with clear objectives, activities, roles & responsibilities shared, expected outcomes, timelines; 4 strategic programs emerged from this action plan: TOBACCO CONTROL ADVOCACYTRAINING 18TH 20TH Sept 2012 (1) Engaging MPs (2) Capacity building for journalists (3) CSOs involvement (4) Usage of New Media
  • 3. MULTI-STAKEHOLDER PARTNERSHIP CSOs: Academia & NGOs Media: Traditional & New International Partners: CTFK,WHO, CTCA, ACS Government: MoH, MoFPED, MoAAIF, MoT, MPs, URA, Kenya Revenue Authority Local Government
  • 4. LAUNCH OF CAMPAIGN 29TH JAN 2013 Attracted over 100 participants, mainly CSOs representatives, MPs, health workers, artists, musicians & journalists. Generated a lot of online discussions, re-tweets & was the #1 trending hashtag (#tobaccokillsUG) in Uganda that day.
  • 5. Tobacco Kills: Say No & Save Lives is a public awareness and advocacy campaign towards having a legal framework to control the production and consumption of tobacco in Uganda. Uganda signed and ratified the Framework Convention forTobacco Control (FCTC).As a party to this global treaty, the country is obliged to have an FCTC compliant law in place within five years, which expired in 2012. CAMPAIGN OVERVIEW
  • 6. (1) LOBBYING Local Government Government: MoH, MoFPED, MoAAIF, MoT & MPs International Partners: CTFK,WHO, CTCA, ACS Drafting & tracking of the TC Bill by MOH, CTFK/ILC, CTCA, UNTCA & PFNCD Workshop on tobacco taxation by PFNCD, CTFK, MOH, CTCA, MOFPED and URA
  • 7. COMMUNITY OUTREACH: Tobacco Growing Areas FINDINGS District leaders started process of enacting ordinances & by-laws banning tobacco growing in their areas & mobilizing tobacco farmers to shift to other viable alternative economic activities. MPs in Yumbe district started control experiments to determine difference in farmers livelihood who grow alternative cropsVs those who cultivate tobacco. Meetings with over 20 MPs and 350 District leaders from 12 Districts in Bunyoro,West Nile & Northern Uganda sub-regions by PFNCD, CTFK, CTCA, MOAAIF
  • 8. (2) MEDIA ADVOCACY Media Briefings Media Dialogues Field Excursion Radio &TV 175 journalists, mainly from tobacco growing areas trained in tobacco control advocacy. 8 editors sensitized & a number of journalists interacted with TC experts in media dialogues. As a result, increased media coverage in both electronic i.e. TV, Radio & Print Media, mainly in popular Newspapers.
  • 9. (3) CAPACITY BUILDING Trainings: TC Advocates, Lawyers & Journalists IEC Materials: Fact Sheets, Art Pieces,T-shirts, Fliers, Community Empowerment for a smoke-free environment Stakeholder Mapping
  • 10. (4) PUBLIC AWARENESS SCHOOLS ARTISTES WORKING PROFESSIONALS GENERAL PUBLIC
  • 12. 1,565 fans Weekly reach of 150,750 people Most fans from Uganda & are between 18 34 years old
  • 22. OPINION POLL Expected tax rise on water, fuel, etc. Should taxes on tobacco products be increased instead? 1) Yes 2) No 3) Unsure. Send TAX<space><answer> to 8282 for free 89% 10% 1% SHOULD TAXES ON TOBACCO PRODUCTS BE INCREASED? YES NO UNSURE
  • 23. Alternative livelihood Opposition from some MPs and local Councilors CHALLENGES Inadequate resources Tobacco Industry interference Tight schedule of Parliament
  • 24. Lobbying of the MPs & Govt to pass the bill Continuous sensitization & empowerment of tobacco farmers Empower communities to demand/create Smoke free Environment ie. Ugandas Best Smoke-Free Zone Award Continuous engagement of the media and stakeholders THEWAY FORWARD Signing of petition online & via SMS (results communicated with MPs) Hedge againstTI interference Launch of a national Radio Edu-tainment Drama Document life stories of the tobacco use victims