Tcaan presentation kendall wood
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This document discusses trends in marketing and recommendations for agencies. It notes that traditional agency models and silos no longer work due to digital disruption and increased customer participation. It recommends embracing engagement over interruption, interactions over reactions, and active co-creators over passive consumers. The document also provides recommendations to explore new apps and websites for crowdsourcing design work, templates, logos and other services at low costs. It includes corresponding video links related to participatory culture, innovation, DIY marketing, and mobile engagement.
Tcaan presentation kendall wood
- 1. Whats an agency to do? Permanent disruption JUNE 6, 2013, T-CAAN Regina, SASK
- 3. We use our head and heart
- 5. I dont play hockey
- 6. This will be my new bike
- 8. How do we manage complexity?
- 10. Three things
- 11. Digital: the marketing game changer
- 13. Its all about participation OLD MODEL NEW MODEL Interruption Engagement Reaction Interaction Heavy Users Engaged Participants Big Promises Personal Gestures Passive Consumers Active Co-creators
- 14. No one agency can provide all that a client wants
- 15. Traditional silos dont work
- 16. Stop talking about i稼稼看厩温岳庄看稼
- 17. Theres a satisfaction shortage
- 18. Video as the answer for everything
- 19. Its true: we prefer watching video
- 20. Whatever you are using now, its primitive
- 21. Anything you can do
- 22. APPS are like 珂界禽看稼温鉛糸s
- 23. The power of the button
- 24. Crowdsource all your brand needs: DesignCrowd
- 25. 108 ideas per project
- 26. Crowdsource your logo: 99 designs
- 27. Do these look similar?
- 28. Do you know about APPSUMO?
- 30. Do you know about Fiverr?
- 31. I will make an Awesome Catchy Jingle for your brand/service for $5
- 32. Need a logo: $5 bucks
- 34. Get the right partner
- 35. And, embrace the 壊顎界一
- 36. Call me: maybe?
- 37. Sites/apps to explore ! http://www.smore.com ! http://99designs.ca/ ! http://www.designcrowd.ca/ ! http://piktochart.com/ ! http://fiverr.com/ ! https://www.lutebox.com ! http://www.appsumo.com ! http://www.photopin.com ! http://www.canvaspop.com
- 38. Corresponding videos ! Participatory culture + brand value: How Coca-Cola used vending machines to try and unite the people of India and Pakistan - http://youtu.be/ts_4vOUDImE ! Stop talking about innovation: Sh*t consultants say: http://youtu.be/2ZflEBZ10EM ! Accomplished DIY: Dollar Shave Club http://youtu.be/3FOae1V1-Xg ! Anything you can do, I can do: Call me on my cell-y phone: http://youtu.be/ve2320GCsPU