TEDxMonterey - Collective Action for Revolutionaries
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The document discusses behavior design and change. It notes that behavior change requires motivation, ability, and triggers to converge. Five steps for behavior design are outlined: choosing a behavior and metric, prototyping an intervention, measuring impact, and iterating. It is suggested to start by triggering the simplest effective behavior, like a minimum viable product. Triggers can lead to chains of behaviors. Factors like motivation, ability, and hot triggers placed in motivated people's paths are said to cause behavior change.
TEDxMonterey - Collective Action for Revolutionaries
- 5. The Source and Potential Solutions to Big Global Challenges is Rooted in Behavior
- 7. Behavior Design in 5 Steps: 1. Choose behavior 2. Choose metric 3. Prototype an intervention 4. Measure impact 5. Iterate 5. Iterate 5. Iterate 5. Iterate 5. Iterate 5. Iterate 5. Iterate
- 8. Put Hot Triggers In the Path of Motivated People ~BJ Fogg ~BJ Fogg ~BJ Fogg
- 9. What Causes Behavior Change? 3 elements must converge for a behavior to occur: Motivation + Ability + Trigger When a behavior does not occur, at least one of those elements is missing.
- 10. Triggers can lead to a chain of behaviors so... start with the simplest effective behavior... (in startups, this would be minimum viable product)
- 11. Triggers can lead to a chain of behaviors so... start with the simplest effective behavior... (in startups, this would be minimum viable product)
Editor's Notes
- cut