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Kenny Lam

The document outlines the six steps to follow in making a decision to open a restaurant, including recognizing the need, generating alternatives such as an ocean buffet, pet restaurant, rainforest food court or green cafe, assessing the alternatives based on criteria like legality and economic feasibility, choosing the green cafe concept, implementing it, and learning from feedback over time to improve profits. The green cafe was ranked the best option due to its practicality, economic feasibility, and alignment with growing awareness of health and the environment.

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Opening a restaurant by using the six steps in Decision Making Tutorial Group No. : TE1 Week : 7 Members : Lam Kwok Tung Kenny 52610985 Lam Chi Wing Frankie 52644718 1 Lai Chung Yam Thomas 52569984
Content ? Situation ? Six steps in Decision Making ? Summary ? Q&A Section 2
Situation ? Open a restaurant in a centrally located shopping center that already has many restaurants that provide different kinds of food at all price ? Have the resources to open any type of restaurant. ? Decide which type of restaurant to open 3
Six steps in Decision Making 4
5
Step 1 - Recognize the need for a decision ?Decision : To decide which type is most likely to succeed ? There are all kinds of restaurant that provide food at all price of range ? Resources are enough to open any type of restaurant ? A restaurant will be opened in a shopping center As a result, we need to: ?Survive and succeed under fierce competition ?Be unique, different ?Choose suitable type to open 6
Step 1 - Recognize the need for a decision Shopping center chosen : Festival Walk 7
Step 2 - Generate alternatives ? Develop feasible alternative courses of action ? Otherwise bad decision will be made ? More new ideas ? Brainstorming 8
Step 2 - Generate alternatives ? Alternative 1 - Ocean buffet ? Alternative 2 - Pet Restaurant ? Alternative 3 - Rainforest Food court ? Alternative 4 - Green Caf¨¦ 9
Alternative 1 - Ocean buffet ? A big roofed aquarium ? Beautiful and rare aquatic animals coral reef and fish ? Luxury table, chair and decorations ? Western buffet ?wines, steak 10
Alternative 2 ¨C Pet Restaurant ? Lovely decoration and pet toys ? Pet owners can have meal with their pets ? Provide a platform for pet owners to share their experience and happiness about raising pets ? Pets can play together 11
Alternative 2 ¨C Pet Restaurant 12
Alternative 3 ¨C Rainforest Food court ? With a vivid rainforest decoration e.g. aquarium, trees, animals ? Change lighting and sound effect together with some decoration regularly 13
Alternative 3 ¨C Rainforest Restaurant 14
Alternative 4 - Green caf¨¦ ? Decoration with natural landscape printing or photo ? Provide food and drink made by organic fruit or vegetable ? Excogitate new dishes to provide customer feeling of freshness ? Use fixture with natural or recycle materiel ? Donate some profits to green organization 15
Step 3 - Assess alternatives Criteria 1. Legality : not violate any laws or government regulations 2. Ethicalness : ethical and will not unnecessarily harm any stakeholder group 3. Economic feasibility : have the best net financial payoff 4. Practicality : has the required abilities and resources; the alternative will not threaten the attainment of other goals 16
Assessment of Ocean Buffet Pros: ? An amazing roofed aquarium in a shopping center (Practicality) ? Huge range and wide type of food Cons: ? the maintenance cost of the aquarium( Economic feasibility) 17
Assessment of Pet Restaurant Pros: ? Pet owners can have meal with their pets ? Provide a platform for pet owners to share their experience and happiness about raising pets Cons: ? Violate Food Business Regulation - Cap.132X(Legality) Example:£º "Kat House", in Mikiki mall in San Po Kong fail to obtain a restaurant 18 license.
Assessment of Pet Restaurant Cons: ? Others customers in the mall may be affected. (Ethicalness) 19
Assessment of Rainforest Food court Pros: ? Wide range of food provided ? Interesting theme for Hong Kong people Cons: ? Very high decoration and maintenance cost. (Economic feasibility) Fail Example: ?Rainforest Caf¨¦ in Festival Walk ?Opened in 1998 and closed in 2002 ?Decoration cost > 10million HKD 20
Assessment of Green Caf¨¦ Pros: ? Few vegetarian restaurant in the market (Practicality) ? Starbuck style liked restaurant is famous in Hong Kong (Practicality) ? Raising awareness of health and environment (Ethicalness) ? Can use simply decoration (Economic feasibility) Cons: ? Meat eater is still dominate in Hong Kong ? Dishes not suitable to price too much (Economic 21 feasibility)
Assessment of Green Caf¨¦ ? The public awareness of environmental protection has been raising. e.g. 22
Assessment of Green Caf¨¦ ? The sale of organic product is increasing. e.g. Hong Kong Organic Resource Center conducted a survey about organic food in March 2012. ? More people are willing to buy organic food. ? The organic food market is potential. 23
Step 4 - Choose among alternatives ? Rank the alternatives ? Make decision ? Group thinking ? Pattern of faulty and biased decision occurred ? Strive for agreement 24
Step 4 - Choose among alternatives 1. Ocean 2. Pet 3. Rainforest 4. Green caf¨¦ buffet Restaurant food court 1. Legality X 2. Ethicalness X 3. Economic XX XX feasibility 4. Practicality X XX 25 Rankings of choices: Green caf¨¦ > Pet restaurant > Ocean buffet > Rainforest food court
Step 5 - Implement the chosen alternative ? Implement chosen alternative ? Subsequent and related decision ? Ensure that follow-up decisions are successful 26
Step 5 - Implement the chosen alternative Subsequent and related decisions must be made: 1. Signing contracts with organic food suppliers 2. Recruit chefs, waiters and waitress, cleaners, cashier 3. Find decoration company 4. Rent a place and so on 27
Step 5 - Implement the chosen alternative ? Top manager may not have enough time to finish all of the missions by himself or herself. ? Works must be assigned the to others. (increase the efficiency) ? Key of assigning middle managers ? Managers need to have sufficient resources to achieve the goal. ? They should accountable for their performance. ? When success they should be rewarded 28 ? If fail they should be responsible for it.
Step 6- Learn from feedback ? Evaluate the results and learn from experience ? Find out why expected results were not met ? Establish guidelines that will aid decision making in the future 29
Step 6- Learn from feedback After 4 months, Profit 8 7 6 5 4 3 Profit 2 1 0 1st Month 2nd Month 3rd Month 4th Month 30
Feedback1 Problem: The amount of food cannot fulfill some customers Solution: Let customers to decide the amount of food. ? To meet the need of customers and will not waste food ? Promote it as a habit 31
Feedback2 Problem: The serving staff has not received manner training Solution: ? Remind the staff ? Set up rules for staff Rule 1: Say welcome with smile when customers walk in Rule 2: Gently tidy up dinning tables Rule 3: Use positive statement to enhance customer feeling of 32 making good deed
Summary ? Six steps in Decision Making ? Recognize the need ? Enough alternative ? The four criteria in step 3 ¨C assessing alternatives 33
References Book Management, 2nd ed. (2012), The McGraw-Hill Companies, Inc. Government http://www.info.gov.hk/gia/general/201201/18/P201201180270.htm News http://www.eyo-zh.com/cgi-bin/view.cgi?forum=9&topic=60 http://hkmanager.hkma.org.hk/article/%E3%80%8C%E7%84%A1%E9%82%8A%E7%84% A1%E7%95%8CE7%94%9F%E6%B4%BB%E4%B9%8B%E6%85%8B%E3%80%8D%E3%80% 8C%E5%8F%88%E4%B8%80%E5%9F%8E%E3%80%8D%E5%B8%82%E5%A0%B4%E7%AD %96%E7%95%A5%E4%B8%BB%E9%A1%8C.html?request_locale=zh_TW Others http://yettatop.pixnet.net/blog/post/3393675- %E9%96%8B%E5%BA%97%E7%A7%98%E7%AC%88%E3%80%8B%E4%B8%BB%E9%A1% 8C%E9%A4%90%E5%BB%B3-%E8%B6%A3%E5%91%B3%E7%B6%93%E7%87%9F http://www.openrice.com/restaurant/hk_food/theme.htm 34
Q&A Section 1. Which steps is the most important and difficult? 2. In the four criteria in step 3, which one do you think is the most crucial? 35
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Te1,week7,52610985

  • 1. Opening a restaurant by using the six steps in Decision Making Tutorial Group No. : TE1 Week : 7 Members : Lam Kwok Tung Kenny 52610985 Lam Chi Wing Frankie 52644718 1 Lai Chung Yam Thomas 52569984
  • 2. Content ? Situation ? Six steps in Decision Making ? Summary ? Q&A Section 2
  • 3. Situation ? Open a restaurant in a centrally located shopping center that already has many restaurants that provide different kinds of food at all price ? Have the resources to open any type of restaurant. ? Decide which type of restaurant to open 3
  • 4. Six steps in Decision Making 4
  • 5. 5
  • 6. Step 1 - Recognize the need for a decision ?Decision : To decide which type is most likely to succeed ? There are all kinds of restaurant that provide food at all price of range ? Resources are enough to open any type of restaurant ? A restaurant will be opened in a shopping center As a result, we need to: ?Survive and succeed under fierce competition ?Be unique, different ?Choose suitable type to open 6
  • 7. Step 1 - Recognize the need for a decision Shopping center chosen : Festival Walk 7
  • 8. Step 2 - Generate alternatives ? Develop feasible alternative courses of action ? Otherwise bad decision will be made ? More new ideas ? Brainstorming 8
  • 9. Step 2 - Generate alternatives ? Alternative 1 - Ocean buffet ? Alternative 2 - Pet Restaurant ? Alternative 3 - Rainforest Food court ? Alternative 4 - Green Caf¨¦ 9
  • 10. Alternative 1 - Ocean buffet ? A big roofed aquarium ? Beautiful and rare aquatic animals coral reef and fish ? Luxury table, chair and decorations ? Western buffet ?wines, steak 10
  • 11. Alternative 2 ¨C Pet Restaurant ? Lovely decoration and pet toys ? Pet owners can have meal with their pets ? Provide a platform for pet owners to share their experience and happiness about raising pets ? Pets can play together 11
  • 12. Alternative 2 ¨C Pet Restaurant 12
  • 13. Alternative 3 ¨C Rainforest Food court ? With a vivid rainforest decoration e.g. aquarium, trees, animals ? Change lighting and sound effect together with some decoration regularly 13
  • 14. Alternative 3 ¨C Rainforest Restaurant 14
  • 15. Alternative 4 - Green caf¨¦ ? Decoration with natural landscape printing or photo ? Provide food and drink made by organic fruit or vegetable ? Excogitate new dishes to provide customer feeling of freshness ? Use fixture with natural or recycle materiel ? Donate some profits to green organization 15
  • 16. Step 3 - Assess alternatives Criteria 1. Legality : not violate any laws or government regulations 2. Ethicalness : ethical and will not unnecessarily harm any stakeholder group 3. Economic feasibility : have the best net financial payoff 4. Practicality : has the required abilities and resources; the alternative will not threaten the attainment of other goals 16
  • 17. Assessment of Ocean Buffet Pros: ? An amazing roofed aquarium in a shopping center (Practicality) ? Huge range and wide type of food Cons: ? the maintenance cost of the aquarium( Economic feasibility) 17
  • 18. Assessment of Pet Restaurant Pros: ? Pet owners can have meal with their pets ? Provide a platform for pet owners to share their experience and happiness about raising pets Cons: ? Violate Food Business Regulation - Cap.132X(Legality) Example:£º "Kat House", in Mikiki mall in San Po Kong fail to obtain a restaurant 18 license.
  • 19. Assessment of Pet Restaurant Cons: ? Others customers in the mall may be affected. (Ethicalness) 19
  • 20. Assessment of Rainforest Food court Pros: ? Wide range of food provided ? Interesting theme for Hong Kong people Cons: ? Very high decoration and maintenance cost. (Economic feasibility) Fail Example: ?Rainforest Caf¨¦ in Festival Walk ?Opened in 1998 and closed in 2002 ?Decoration cost > 10million HKD 20
  • 21. Assessment of Green Caf¨¦ Pros: ? Few vegetarian restaurant in the market (Practicality) ? Starbuck style liked restaurant is famous in Hong Kong (Practicality) ? Raising awareness of health and environment (Ethicalness) ? Can use simply decoration (Economic feasibility) Cons: ? Meat eater is still dominate in Hong Kong ? Dishes not suitable to price too much (Economic 21 feasibility)
  • 22. Assessment of Green Caf¨¦ ? The public awareness of environmental protection has been raising. e.g. 22
  • 23. Assessment of Green Caf¨¦ ? The sale of organic product is increasing. e.g. Hong Kong Organic Resource Center conducted a survey about organic food in March 2012. ? More people are willing to buy organic food. ? The organic food market is potential. 23
  • 24. Step 4 - Choose among alternatives ? Rank the alternatives ? Make decision ? Group thinking ? Pattern of faulty and biased decision occurred ? Strive for agreement 24
  • 25. Step 4 - Choose among alternatives 1. Ocean 2. Pet 3. Rainforest 4. Green caf¨¦ buffet Restaurant food court 1. Legality X 2. Ethicalness X 3. Economic XX XX feasibility 4. Practicality X XX 25 Rankings of choices: Green caf¨¦ > Pet restaurant > Ocean buffet > Rainforest food court
  • 26. Step 5 - Implement the chosen alternative ? Implement chosen alternative ? Subsequent and related decision ? Ensure that follow-up decisions are successful 26
  • 27. Step 5 - Implement the chosen alternative Subsequent and related decisions must be made: 1. Signing contracts with organic food suppliers 2. Recruit chefs, waiters and waitress, cleaners, cashier 3. Find decoration company 4. Rent a place and so on 27
  • 28. Step 5 - Implement the chosen alternative ? Top manager may not have enough time to finish all of the missions by himself or herself. ? Works must be assigned the to others. (increase the efficiency) ? Key of assigning middle managers ? Managers need to have sufficient resources to achieve the goal. ? They should accountable for their performance. ? When success they should be rewarded 28 ? If fail they should be responsible for it.
  • 29. Step 6- Learn from feedback ? Evaluate the results and learn from experience ? Find out why expected results were not met ? Establish guidelines that will aid decision making in the future 29
  • 30. Step 6- Learn from feedback After 4 months, Profit 8 7 6 5 4 3 Profit 2 1 0 1st Month 2nd Month 3rd Month 4th Month 30
  • 31. Feedback1 Problem: The amount of food cannot fulfill some customers Solution: Let customers to decide the amount of food. ? To meet the need of customers and will not waste food ? Promote it as a habit 31
  • 32. Feedback2 Problem: The serving staff has not received manner training Solution: ? Remind the staff ? Set up rules for staff Rule 1: Say welcome with smile when customers walk in Rule 2: Gently tidy up dinning tables Rule 3: Use positive statement to enhance customer feeling of 32 making good deed
  • 33. Summary ? Six steps in Decision Making ? Recognize the need ? Enough alternative ? The four criteria in step 3 ¨C assessing alternatives 33
  • 34. References Book Management, 2nd ed. (2012), The McGraw-Hill Companies, Inc. Government http://www.info.gov.hk/gia/general/201201/18/P201201180270.htm News http://www.eyo-zh.com/cgi-bin/view.cgi?forum=9&topic=60 http://hkmanager.hkma.org.hk/article/%E3%80%8C%E7%84%A1%E9%82%8A%E7%84% A1%E7%95%8CE7%94%9F%E6%B4%BB%E4%B9%8B%E6%85%8B%E3%80%8D%E3%80% 8C%E5%8F%88%E4%B8%80%E5%9F%8E%E3%80%8D%E5%B8%82%E5%A0%B4%E7%AD %96%E7%95%A5%E4%B8%BB%E9%A1%8C.html?request_locale=zh_TW Others http://yettatop.pixnet.net/blog/post/3393675- %E9%96%8B%E5%BA%97%E7%A7%98%E7%AC%88%E3%80%8B%E4%B8%BB%E9%A1% 8C%E9%A4%90%E5%BB%B3-%E8%B6%A3%E5%91%B3%E7%B6%93%E7%87%9F http://www.openrice.com/restaurant/hk_food/theme.htm 34
  • 35. Q&A Section 1. Which steps is the most important and difficult? 2. In the four criteria in step 3, which one do you think is the most crucial? 35
  • 36. 36