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Teagarden Portfolio

Gary Teagarden
Gary Teagarden

A selection of web and marketing communications projects I have done for a wide range of B2B companies.

1 of 32
Portfolio Compelling Web & Marketing Communications TEAGARDEN
Cargill.com Redesign Developed information architecture; created wireframes Wrote and edited most of the 500+ pages of the site Cargill Website: Home Page ADC Website Design & Information Architecture teagarden
Cargill Website: Home Page ADC Website Design & Information Architecture teagarden
Cargill Website: Connections Case Study (feature stories)
Cargill Website: Our History Page
Before After ADC TrueNet Website New website design and information architecture for ADCs structured cabling business. Clean design, new branding, and simpli鍖ed navigation. The site led to signi鍖cant increase in unique visitors. Website Development and Information Architecture
ADC Website: TrueNet Home Page ADC Website Design & Information Architecture teagarden
ADC Website: TrueNet Data Center Page
ADC Website: Main Distribution Area
ADC Website: BICSI Conference Presentation O鍖er
Online Event Development and Production Videocasting and podcasting. Rebranding of online event increased attendance two-fold. ADC Online Event Development and Production
Branding and Advertising Development Communications highlighted superior technology designed into the products. Brand tagline Engineered for Uptime stressed product bene鍖t: Network infrastructure uptime. ADC Branding and Advertising
ADC Branding and Advertising
Case Studies and White Papers Case studies communicated vertical market expertise e.g. education. White papers helped establish industry thought-leadership and expertise in speci鍖c technologies. ADC Case Studies and White Papers
Visual Guides: Clarifying Complexity Created series of illustrative white papers called visual guides. Simpli鍖ed complexity through brief copy and poster-size graphics. Given to end-users, channel partners, and consultants. ADC Visual Guides, White Papers and How-To Guides
Poster Side of Data Center Visual Guide ADC Visual Guides, White Papers and How-To Guides
Custom Product Sample Kits Custom product sample kit designed from standard Pelican case. Elements: Structured cabling products with cable selection guide. Includes detailed booklet highlighting technology differentiators of products. Results: Product management and sales force called it best sample kit in the industry. Product Sample Kits
Before After Wellington Website and Branding New website design features Wellingtons customer segments through compelling photography. Introduced new company positioning: Con鍖dence. Delivered. The website differentiates Wellington from its competition through employee pro鍖les, customer successes, and its long history of unparalleled customer service. Website Development and Branding
Wellington Security Systems Website: Home Page
Wellington Security Systems Website: Section Page
Internal Communication Program Launched employee portal to communicate strategy to the business. Created IT organization brand: Technology Delivering Business Value. GMAC-RFC Internal Communication Program: Intranet site
Internal Communication Program Communicating business value of GMAC-RFCs IT organization. Newsletter articles, posters, presentations, and town hall meetings. GMAC-RFC Internal Communication Program
Marketing Collateral Development Recruiting brochure positioned AiC as the 鍖rm where consultants could 鍖nd challenging work. (Upper left; inside page, right) Customer brochure positioned AiC as a company focused on the success of its clients. Promoting Client Success in the World of Information. (Lower left) Services brochure for Lawson Software customization. Positioned AiC as the go-to partner with Lawson. (Lower right) Analysts International Marketing Collateral
External and Internal Publication Development Customer publication The New Analyst showcased customer success stories through the eyes of the customer. With Analysts help, of course. Employee publication The Consultant focused on Analysts consultant staff with feature articles and career-building tips (Bottom). Consultants loved this monthly publication; and eagerly contributed editorial. Analysts International Publications
Integrated Marketing Campaign: Health Care Technology Marketing communications program introduced wireless technology applications to the health care industry. Elements: Website, Marketing Collateral, White Papers, Co-Branding with Palm and Patient Keeper, Direct Mail, Custom Packaging, Case Studies. Results: Generated dozens of new leads; deployed by Blue Cross Blue Shield, Rochester, NY. Analysts International Marketing Campaign
Branding Campaign Rebranding direct mail campaign for Analysts International, the IT consulting company. The Analysts Perspective. Successful in repositioning AiC as a full- service business/IT consulting company. Analysts International Branding Campaign; Repositioning
Analysts International Branding Campaign; Direct Mail 1
Analysts International Branding Campaign; Direct Mail 2
Analysts International Branding Campaign; Direct Mail 3
Trade Shows: Navy League SeaAirSpace Exposition Demonstrated militarized computer operating under stream of water. Posters designed for expo given to guests and signed by the photographer. Promoted through formal invitation. Complementary article in customer magazine, Performance. Resulted in record exhibit traf鍖c and increased trade press coverage. Unisys Trade Shows and Special Events
Integrated Marketing Campaign: Defense Systems Marketing communications campaign introduced ABCCC to global customers. Elements: Marketing collateral, poster, 3D direct mail, corporate magazine, trade shows and press conferences. Results: raised awareness in targeted markets (Greece, Turkey, Germany, more); led to several presentations, meetings and proposals. Unisys Integrated Marketing Campaign
Customer Publication Award-winning Performance magazine was mailed to 20,000 customers and prospects. Editorial for the quarterly publication focused on customer successes tied to Unisys systems and solutions. It quickly became known for its striking photography and informative editorial. Performance generated responses from hundreds of customers during its publication run. Unisys Customer Publication

More Related Content

Teagarden Portfolio

  • 1. Portfolio Compelling Web & Marketing Communications TEAGARDEN
  • 2. Cargill.com Redesign Developed information architecture; created wireframes Wrote and edited most of the 500+ pages of the site Cargill Website: Home Page ADC Website Design & Information Architecture teagarden
  • 3. Cargill Website: Home Page ADC Website Design & Information Architecture teagarden
  • 4. Cargill Website: Connections Case Study (feature stories)
  • 5. Cargill Website: Our History Page
  • 6. Before After ADC TrueNet Website New website design and information architecture for ADCs structured cabling business. Clean design, new branding, and simpli鍖ed navigation. The site led to signi鍖cant increase in unique visitors. Website Development and Information Architecture
  • 7. ADC Website: TrueNet Home Page ADC Website Design & Information Architecture teagarden
  • 8. ADC Website: TrueNet Data Center Page
  • 9. ADC Website: Main Distribution Area
  • 10. ADC Website: BICSI Conference Presentation O鍖er
  • 11. Online Event Development and Production Videocasting and podcasting. Rebranding of online event increased attendance two-fold. ADC Online Event Development and Production
  • 12. Branding and Advertising Development Communications highlighted superior technology designed into the products. Brand tagline Engineered for Uptime stressed product bene鍖t: Network infrastructure uptime. ADC Branding and Advertising
  • 13. ADC Branding and Advertising
  • 14. Case Studies and White Papers Case studies communicated vertical market expertise e.g. education. White papers helped establish industry thought-leadership and expertise in speci鍖c technologies. ADC Case Studies and White Papers
  • 15. Visual Guides: Clarifying Complexity Created series of illustrative white papers called visual guides. Simpli鍖ed complexity through brief copy and poster-size graphics. Given to end-users, channel partners, and consultants. ADC Visual Guides, White Papers and How-To Guides
  • 16. Poster Side of Data Center Visual Guide ADC Visual Guides, White Papers and How-To Guides
  • 17. Custom Product Sample Kits Custom product sample kit designed from standard Pelican case. Elements: Structured cabling products with cable selection guide. Includes detailed booklet highlighting technology differentiators of products. Results: Product management and sales force called it best sample kit in the industry. Product Sample Kits
  • 18. Before After Wellington Website and Branding New website design features Wellingtons customer segments through compelling photography. Introduced new company positioning: Con鍖dence. Delivered. The website differentiates Wellington from its competition through employee pro鍖les, customer successes, and its long history of unparalleled customer service. Website Development and Branding
  • 19. Wellington Security Systems Website: Home Page
  • 20. Wellington Security Systems Website: Section Page
  • 21. Internal Communication Program Launched employee portal to communicate strategy to the business. Created IT organization brand: Technology Delivering Business Value. GMAC-RFC Internal Communication Program: Intranet site
  • 22. Internal Communication Program Communicating business value of GMAC-RFCs IT organization. Newsletter articles, posters, presentations, and town hall meetings. GMAC-RFC Internal Communication Program
  • 23. Marketing Collateral Development Recruiting brochure positioned AiC as the 鍖rm where consultants could 鍖nd challenging work. (Upper left; inside page, right) Customer brochure positioned AiC as a company focused on the success of its clients. Promoting Client Success in the World of Information. (Lower left) Services brochure for Lawson Software customization. Positioned AiC as the go-to partner with Lawson. (Lower right) Analysts International Marketing Collateral
  • 24. External and Internal Publication Development Customer publication The New Analyst showcased customer success stories through the eyes of the customer. With Analysts help, of course. Employee publication The Consultant focused on Analysts consultant staff with feature articles and career-building tips (Bottom). Consultants loved this monthly publication; and eagerly contributed editorial. Analysts International Publications
  • 25. Integrated Marketing Campaign: Health Care Technology Marketing communications program introduced wireless technology applications to the health care industry. Elements: Website, Marketing Collateral, White Papers, Co-Branding with Palm and Patient Keeper, Direct Mail, Custom Packaging, Case Studies. Results: Generated dozens of new leads; deployed by Blue Cross Blue Shield, Rochester, NY. Analysts International Marketing Campaign
  • 26. Branding Campaign Rebranding direct mail campaign for Analysts International, the IT consulting company. The Analysts Perspective. Successful in repositioning AiC as a full- service business/IT consulting company. Analysts International Branding Campaign; Repositioning
  • 27. Analysts International Branding Campaign; Direct Mail 1
  • 28. Analysts International Branding Campaign; Direct Mail 2
  • 29. Analysts International Branding Campaign; Direct Mail 3
  • 30. Trade Shows: Navy League SeaAirSpace Exposition Demonstrated militarized computer operating under stream of water. Posters designed for expo given to guests and signed by the photographer. Promoted through formal invitation. Complementary article in customer magazine, Performance. Resulted in record exhibit traf鍖c and increased trade press coverage. Unisys Trade Shows and Special Events
  • 31. Integrated Marketing Campaign: Defense Systems Marketing communications campaign introduced ABCCC to global customers. Elements: Marketing collateral, poster, 3D direct mail, corporate magazine, trade shows and press conferences. Results: raised awareness in targeted markets (Greece, Turkey, Germany, more); led to several presentations, meetings and proposals. Unisys Integrated Marketing Campaign
  • 32. Customer Publication Award-winning Performance magazine was mailed to 20,000 customers and prospects. Editorial for the quarterly publication focused on customer successes tied to Unisys systems and solutions. It quickly became known for its striking photography and informative editorial. Performance generated responses from hundreds of customers during its publication run. Unisys Customer Publication