More Related Content
Viewers also liked (9)
Similar to Team 3 (20)
Team 3
- 1. Team 3: Event intrend
- 2. GROUP MEMBER
- 4. ? Briefed Information and Background Information ? Event Idea ? Exhibition ? Activities ? Touring ? Target Participant ? Advertising and PR ? Internet and Social Media ? Expense VS Income ? Resources Utilization ? Q&A What will be told today?
- 5. BRIEFED INFO + BACKGROUND INFO
- 6. TRENDY EVENT VIDEO TEXT RISK APPLICATION SPEED INTERNET DATA INFORMATION CONSUME BUSINESS CAPITAL RESOURCE VIDEO MEDIA ECONOMIC DIVERSE YESNO TRAINING TOWER COMMERCIAL LEAD FOLLOW DESIGN IMPROVE FAC T FICTION EXPAND UNITED ENGAGE WEB NETWORK SOCIAL MIRROR BLOG TEXT RISK APPLICATION SPEED INTERNET DATA SECRET CONSUME BUSINESS CAPITALRESOURCE MEDIA ECONOMICDIVERSE YES NOTRAINING TOWER COMMERCIAL LEAD FOLLOW DESIGN IMPROVE FAC T FICTION EXPAND UNITED ENGAGE WEB NETWORK MIRROR BLOG FICTION TEXT INTERNET DATA NO TELEVISION TIME WORLD CLOCK DIGITAL ADVERT SMART PHONE EDUCATION TALENT PHONE MEDIA CLOCK YESNO TOWER FACT NETWORK BLOG FICTION EXPANDTEXT INTERNET DIGITAL INFORMATION SECRET STUDYKNOWLEDGE PHONE DATA YES DATA COMMERCIAL
- 14. 0 50000 100000 150000 200000 2011 2012 2013 2014 Unit Year Car Motorbike Big Bike * ????????????????????????? ? ?????? 30 ???????? 2557 New Registered Plate
- 15. Lifestyle Trend Finance, Leasing, and Economy Manufacturer Government
- 16. ¡°The Very First BIGGEST BIG BIKE Festival in Thailand¡±
- 19. EXHIBITION
- 20. Venue EH 101 - 104
- 21. Why BITEC??? ? ?????????????? ????????????????? ? ???????????? ? ???????????? BTS ????
- 23. Exhibitor
- 24. Exhibitor
- 25. ACTIVITIES
- 30. Amazing Modify
- 32. Big Bike Stunt Show
- 34. Sexy Wash
- 36. TOURING
- 37. Why Touring
- 39. Touring Activity ? ?????????? ? ??????????????????? ? ?????????????????????????????????? ? ???????????????????? ? ??????????????? ? ?????????
- 40. Touting Theme Tactic ? 4 Route ¨C Difference Theme ¨C Difference Activity 1. Route North ? ?? ?????????? ??????????????? ? ?????? ? ? ???? Stunt Motorcycle 2. Route North East ? ??????????????? ? ??????? ????? ? Rock Concert 3. Route East ? ?????????????? ? ?????? ??????? ? Sexy Pool Party 4. Route South ? ????????????? ? ??????????? ? Unplug & Country Concert
- 41. Touring Service
- 42. Touring Target ? Breaking the Guinness world record! ? Guinness world record @ 1,531 ? Goal @ 2,000 participant per route ? Zero - Accident while touring ? Reduce national accident rate from motorcycle ? Change perception for the rider (Bad boy ¨C Good boy)
- 44. Target Participants Exhibition ¨C ?????????????????????????? ¨C ????????????????? ¨C ??????????????? ¨C ???????????????????????? Touring ¨C ???????????????????????? ¨C ???????????????????????????????????????? ¨C ??????????????????????? ¨C ?????????????????????????????????? ¨C ???????????????????????????????????
- 46. Target Audience Adult 25+ yrs. living in Bangkok & Urban Area, Upper ¨C Middle income group Number of target population : 11,412,000 ppl 1 13 26 35 36 45 99 0 20 40 60 80 100 CINEMA MAGAZINE RADIO INTERNET NEWSPAPER OUT OF HOME TV MediaConsumption %
- 47. Roles of communication channels OOH Media to reach Bangkokian and create brand visibility in key locations Radio to keep reminding brand with high frequency, to create noise/awareness of brand TV to create mass awareness within the short period of time, also bring about the good image of brand WOM to create mass awareness message that alike a message from consumer
- 48. INTERNET & SOCIAL MEDIA
- 53. Project Expenses Exhibition & Activity, 10,000,000.00 PR & Media, 10,000,000.00Touring, 10,000,000.00 Production, 8,000,000.00 Online, 3,000,000.00 THB 41,000,000* ESTIMATION ONLY
- 54. Target Income Exhibition Area Sales, 40,000,000.00 Sponsor, 30,000,000.00 Touring Ticket Sales, 28,000,000.00 Concert Ticket Sales, 1,000,000.00 THB 99,000,000* ESTIMATION ONLY
- 55. How to calculate income? Item Amount PPU Total Exhibition 15,000 3,333 40,000,000 Sponsor 30 - 50 1,000,000 30,000,000 Touring 8,000 3,500 28,000,000 Concert 400 2,500 1,000,000 TOTAL 99,000,000
- 58. DIK AE-A Exhibition & Sponsor Japanese Manufacturer Japanese Sponsor Modify House
- 59. DIK AE-B Non - Japanese Manufacturer Non - Japanese Sponsor Exhibition & Sponsor Motorbike Accessory
- 60. ASDIK Leasing & Bank Tire Exhibition & Sponsor Safety Equipment
- 61. Exhibition & Tour Activation Operation Light & Sound Tour Concert & Activities
- 62. Rolls & Responsibilities ? Construction ? Goodman ? Media, PR, Design ¨C Creative ¨C Designer ¨C PR Team ¨C GoodTake ? Income + Expenses ? Finance ? Internet & S.Media ¨C Gooddigi
- 63. Q&A
- 64. Special Thanks
Editor's Notes
- #42: ??????????? ????? Service ??????????? ???????? ????????? ??? concert