Team KATUSHA - Social Media Strategy
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The document outlines the social media strategy of a cycling team to build its brand and follower base. The team trained riders and staff on social media use, helping riders develop their online identities. This led to over 10 million impressions in 3 days from teasing the new team identity. The team also used social media to identify local cycling key opinion leaders around the world to engage cycling communities and promote a new cycling clothing brand.
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The "Introduction to Digital Content Creation" presentation with Andrew Akol delves into the essential aspects of crafting digital content in today's fast-paced online environment. It emphasizes the significance of content as a vital communication tool between brands and their audiences. The presentation covers various topics, including understanding audience needs, leveraging different multimedia formats, aligning content with brand voice, ensuring accessibility, and measuring the effectiveness of content. Key objectives for participants include gaining insight into content creation, exploring various types of content suited for different platforms, mastering tools for planning, and practicing audience engagement strategies. Types of digital content discussed include text-based, images, video, audio, and infographics, each serving distinct purposes and audience preferences. How long does a Snapchat post *actually* last?
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How long does a Snapchat post *actually* last?
Average half-life is 0 minutes (exceptions apply)
2025 report details the lifespan of content
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Dayitwa is a non-profit empowering underprivileged communities through education, skill-building, and health initiatives for a better, inclusive future.Introduction to Digital Content Creation presentation with Andrew Akol
Introduction to Digital Content Creation presentation with Andrew AkolExcellence Foundation for South Sudan
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Team KATUSHA - Social Media Strategy
- 7. The strategy 束 Become the favorite team on the tour 損 Communication 束 We 損 live to ride The team Make this cycling team a team of human riders The riders Be part of our life Be part of our victories OUR OBJECTIVES
- 8. WE TRAINED ALL THE TEAM ON SOCIAL MEDIA
- 10. + 1.000.000 followers MORE THAN 1MIILIONS FOLLOWERS COMBINED
- 11. RIDERS MUST BECOME AN ONLINE BRAND
- 12. WE HELPED THEM WITH THEIR SOCIAL MEDIA IDENTITIES
- 13. TEASING ABOUT THE LAUNCH OF THE TEAM
- 14. REVEAL OF THE NEW IDENTITY OF THE TEAM
- 15. MORE THAN 10.000.000 ORGANIC REACH IN 3 DAYS
- 16. Philippe Maertens Communications Manager QUESTIONS FOR PHILIPPE
- 17. WHAT IS THE ROLE OF SOCIAL MEDIA TODAY AT TEAM KATUSHA ? HOW DID SOCIAL MEDIA CHANGE YOUR DAILY JOB? WHAT DO YOU EXPECT FROM SOCIAL MEDIA ?
- 18. LAUNCHING OF A NEW PRO CLOTHING CYCLING BRAND
- 19. PRO RIDERS FOR PRO PRODUCTS
- 21. IDENTIFYING KEY OPINION LEADERS THROUGH SOCIAL MEDIA
- 22. Users LobbyingBrands Shops Content & events Media UNDERSTAND LOCAL CYCLING ECOSYSTEM THROUGH SOCIAL MEDIA
- 23. London - @LadyVelo - 60k tweets - 6k followers - Eroica / Vulpine IDENTIFIED CYCLING KEY OPINION LEADER IN LONDON
- 24. IDENTIFYING KEY OPINION LEADERS AROUND THE WORLD
- 26. Thank you