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Team meeting of bringing together ideas sheet

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The creative brief summarizes a team meeting where ideas were generated for an advertising campaign for a sports drink called K20. The team members Frank, Ben, and Hayden shared ideas for slogans and color schemes. Frank suggested "Ice cool" and liked that it implied the drink came straight from the mountains, while Ben proposed "It's simply pure" to emphasize a lack of additives. In the end, the team chose "K20" as the name, no slogan, and a blue and white color scheme. They identified the target audience as those interested in sports and physical activity. The only other decision was that K20 would be sold only in 500ml bottles.

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Btec Level 2 Creative Media Production Unit 18 Advertising Production StudentName: Group Name: The Creative Brief Team Meeting of Ideas Team Member Ideas for Names & Slogans Ideas for colour schemes Positives about their ideas Negatives about their ideas Frank Ice cool K20 none Its goodbecause ice may suggestthatit has come straightfromthe mountainrange and that there hasbeennothing addedto the water Ice cool may be too short,bensis too longand frankcouldbe too short Ben Its simplypure K20 none The word simplysuggest that there are no additivesandthat it iswhatit was! Couldbe too manywordsin the slogon. Hayden Beale No sloganidea K20 none He sharedthe same name as frankand ben. I didnot come up witha slogon name so we onlyhad a choose fromtwo. Final ChosenName Final Chosen Slogan Final Chosen Colour Scheme Who will your target audience be? Any Other Final Decisions K20 Blue andwhite Anyone whoisinterestedinsport and physical activity(asitisa sport drink) Onlysoldina 500ml bottles.

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Team meeting of bringing together ideas sheet

  • 1. Btec Level 2 Creative Media Production Unit 18 Advertising Production StudentName: Group Name: The Creative Brief Team Meeting of Ideas Team Member Ideas for Names & Slogans Ideas for colour schemes Positives about their ideas Negatives about their ideas Frank Ice cool K20 none Its goodbecause ice may suggestthatit has come straightfromthe mountainrange and that there hasbeennothing addedto the water Ice cool may be too short,bensis too longand frankcouldbe too short Ben Its simplypure K20 none The word simplysuggest that there are no additivesandthat it iswhatit was! Couldbe too manywordsin the slogon. Hayden Beale No sloganidea K20 none He sharedthe same name as frankand ben. I didnot come up witha slogon name so we onlyhad a choose fromtwo. Final ChosenName Final Chosen Slogan Final Chosen Colour Scheme Who will your target audience be? Any Other Final Decisions K20 Blue andwhite Anyone whoisinterestedinsport and physical activity(asitisa sport drink) Onlysoldina 500ml bottles.