Team pizzasola sectionB_part2
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Pizza Sola has some strengths like competitive pricing, diverse toppings, variety of specialty pizzas, and a profitable location. However, it also has weaknesses such as a lack of active marketing, low market share and brand recognition, and not offering delivery. Opportunities include promotional activities and expanding delivery service. Threats include new NY style pizzerias entering the market, local pizzerias opening full bars, price competition, and changing consumer preferences toward healthier options. According to a five forces analysis, the pizza industry is very competitive with strong buyer power, threat of new entry and substitution.
Team pizzasola sectionB_part2
- 3. ≒ ompetitive pricing C ≒ o active/effective N ≒ iverse toppings D marketing strategy ≒ ide variety of specialty W ≒ ow market share L pizzas ≒ eak brand recognition, W ≒ nique NY style pizza U expecially at CMU ≒ rofitable location P ≒ oes not offer delivery D Strength Weakness ≒ arge portion sizes L service ≒ ull-service bar F ≒ ree Wi-Fi F ≒ asual dining areas C ≒ Y style pizzerias enter N ≒ romotional activities P Opportunity Threats the Oakland market ≒ elivery service D ≒ ocal pizzerias opening up L ≒ epositining as a casual R full bars restaurant and bar with ≒ rice-competition P great pizzas than a pizzeria ≒ ollege demographic C that sells alcohol becoming more health ≒ ctive advertising A conscious ≒ xpand customer base E ≒ ther kinds of quick food O wide than mainly just Pitt becoming more popular
- 6. PIZZA SOLA CUSTOMER PROFILE
- 7. Competitive Rivarly Strong ≒ rice sensitive due to student customers P ≒ large number of pizzerias A ≒ range of menu each pizzeria offers is A similar from pizzas to calzones. Buyers Bargaining Power Strong *students are price conscious so they choose lower-priced pizza *has an ability to substitute Supplier Power Benign *A large number of suppliers, providing similar products *Not so unique materials needed *A pizzeria can easily substitue Threat of New Entry Strong *does not require a special skill to make pizza *no technology protection *does not involve expensive start-up cost Threat of Substituion Strong *Chipotle and Sandwich shops According to Michael Porters five forces model, it looks like a very tough industry to survive in. In order to be protected from some of these forces, there are many options that can be considered: changing prices, improving product differentiation, creatively using channels of distribution and exploiting relationships with suppliers. A specific strategy will be discussed later.
- 11. Pizza Sola Consumers