Team smiling faces (intra creadive).pptx
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The document summarizes the branding strategy for a new DTH service called Entertainment 24. It outlines the brand name, logo, tagline and mantra justifications. It presents the mission to become the best DTH brand in Bangladesh by focusing on availability, affordability and quality. It analyzes the target market demographics and geography. It describes product features, pricing packages ranging from 299tk to 499tk, and placement of head and branch offices. Promotion strategies include advertising through television, billboards, social media, and flyers. The core problem of customer misconception about DTH services is identified and the solution is to partner with TV shops to sell the product bundled with TVs at reasonable prices. Cricketer
Team smiling faces (intra creadive).pptx
- 1. 24 Brand Name Justificatio n Entertainment 24 Our brand name is justified because our DTH service beams picture 24/7, even during electric cutoff provided that the users have generator connection. Brand Logo Justificatio n Our brand logo is consistent with the name itself. The logo has the word Entertainment & 24 which illustrates that our DTH service will provide 24/7 entertainment.
- 2. Brand Tagline Justificatio n Our brand tagline justifies the fact that our DTH service is a 24/7 service that would provide uninterrupted entertainment. 爨踶爭爨爨鉦Π爨爭爨爨爨爭爨爭爨 爨伍鉦Π爨鉦Ζ爨逗Θ 爨爨爨爭 爨爨鉦爭 爨 爨爭爨萎Ζ爨逗Ζ爨逗Θ...爛むイ Brand Mantra Justificatio n Entertainment with best quality, Availability & Affordability. Our promise is to provide quality DTH service that is both available and affordable to our customers.
- 3. Mission Vision Becoming the best DTH service brand in the country Capturing the mind of customers through Availability, Affordability & Best quality
- 4. S W O T Strength Opportunity Threat 1. Highest video/picture quality with stereo sound. 2. Uninterrupted service with constant EIRP. 3. 300+ Channel. 4. Parental Control. 5. High Speed Internet. Weakness 1. Higher installation cost 2. Higher customer acquisition cost 3. Low revenue per user 1. Less DTH service competitor in the industry. 2. Proper positioning will automatically make us category leader. 3. Strategic alliance with Bangladesh Film, Media & Sports events. 1. Stiff competition from cable operators and Indian DTH service providers 2. Higher customer retention cost 3. Potential customers misconception about DTH service
- 5. Analyzing Target Market Geographical Urban Sub-urban Age: 25-40 Income: 30k+ Urban Sub-urban Rural Age: 18-25 25-50 50+ Income: 0-30K 30K+ Demographical Justificatio n: People from these areas can afford the service as per the average income level. These areas are getting digitized every other day so it will be easier to reach them. Peoples age from 25-50 usually the main earning member of the family. People earning over 30k seems to afford DTH service.
- 6. Product Feature Description Guide 2 days advance Programme Guide with description Parental Control Enables to lock a channel Block programs based on their content rating Can be unlocked only by using your unique PIN Favorites Set up a personal program guide of the channels you watch the most Assign personalized names to your favorites list e.g. Mom, Dad, etc. Package: 1 Dish 1 LNB 1 remote 1 set top box 1 HDMI cable 1 electronic guide 24 爨踶爭爨爨鉦Π爨爭爨爨爨爭爨爭爨 爨伍鉦Π爨鉦Ζ爨逗Θ 爨爨爨爭 爨爨鉦爭 爨 爨爭爨萎Ζ爨逗Ζ爨逗Θ...爛むイ
- 7. Price Silver Golden Platinum 299tk Channels: 150+ 399tk Channels: 200+ 499tk Channels: 300+ ** Set top box + Installation cost: 2000 tk Place Head office Branch Office Special Branch Kazi nazrul Islam avenue, Dhaka. Rangpur, Sylhet, Barishal, Chittagong, Mymensing, Rajshahi, Khulna Coxs Bazar
- 8. Promotion THROUGH THE LINE (TTL) ATL TVC Billboard Social sites Newspaper AD Poster on Motor Vehicle BTL Flyers with newspaper Youtube AD Free samples to office & hospitals
- 9. 24 Video recording 300+ Channels Parental control Stereo Sound Billboard:
- 10. The Core Problem Peoples misconception about DTH service that it is luxurious than cable operators. THEBIG IDE A Alliance with TV shops and dealers to sell our product with their own TVs We will provide our product at a highly reasonable price which will change the misconception about DTH service that its a luxury.
- 11. Curveball Pre-launch 24 爨む鉦Ω爨爨逗Θ 爨爭爨爨鉦Μ爭 爨爭爨爨鉦Μ爭 爨爭爨爭爨 爨伍爭爨爨 爨踶爨 爨爭爭 爨爨伍Ν爨鉦Μ爭 爨爨爨爨鉦Π 爨爭爨爨爨鉦爨爨爨 爨爨爨むΜ爨逗 爨爭爨爭爨 爨伍爭爨爨 爨爭爨爨 爨爨伍Μ爭 ... As Taskin Ahmed is our Brand Ambassador, with him we will make a TVC and also use his brand value to capture the mind of our customers before entering in the market.