Team V Athlete
- 1. Teams rather than athletes are top of mind for Australia & NZ consumers which differs from other nations such as China or India Respondent Favourite Team or Athlete (Unprompted, first mention only) Q. Thinking specifically about sports, which player or team is your favourite at the moment? Source: gemba Sports & Entertainment Report 2009 (Australia, New Zealand, India, China, Korea & Hong Kong) Focus on team/club rather than individual athletes Focus on individual athlete rather than team/club
- 2. gembas Entertainment Insights department has significant expertise and experience in researching the sports & entertainment industry gemba sports & entertainment reports gemba customised research gembas Sports & Entertainment Report provides a detailed understanding of the sports & entertainment landscape for 8 countries across the globe gemba is on of the leading researcher of the sports and entertainment industry globally Australia New Zealand India China Hong Kong South Korea USA United Kingdom gembas also provides a full service research offer including customised quantitative and qualitative projects . Some of our customised clients include: Tennis Australia Cricket Australia Surfing Australia Coca Cola Oakley New Balance adidas Research Offer
- 3. The gemba Sports & Entertainment report will roll out in the USA and UK in 2010 Australia New Zealand India China Korea gSER Current Markets gSER Planned Markets USA Europe