際際滷

際際滷Share a Scribd company logo

Teaser trailer power point

Download as PPTX, PDF
M
Meghan Mcardle

A teaser trailer is released long before a film to generate hype and let audiences know it is coming without revealing much about the plot. Teaser trailers use elements like sound, characters, production logos, and exciting or scary key moments to engage audiences and make them want to learn more without giving away the full story. Effective teaser trailers are strategically edited with techniques like changes in pace, music, and footage cuts to build drama and tension while revealing just enough to intrigue viewers.

1 of 10
Download to read offline
Teaser trailer power point
A teaser trailer for an upcoming film, television program, video game or similar, is usually released long in advance of the product, so as to "tease" the audience Movie teasers are usually made for big-budget and popularly themed movies. Their purpose is less to tell the audience about a movie's content than simply to let them know that the movie is coming up in the near future, and to add to the hype of the upcoming release. Recent examples of major motion picture events that used teaser trailers to gain hype are the The Lord of the Rings trilogy, the Disney/Pixar film Cars, the newer Star Wars films, and the Spider-Man films. The Da Vinci Code teaser trailer was released even before a single frame of the movie had been shot
A teaser trailer is a short preview to let the audience know that the film exists, however an actual movie trailer is longer at about 3 minutes long. It has a story to communicate and gives away some of the plot and genre. It goes into more detail as to what the movie is actually about and what it involves.
There are many different elements to consider about teaser trailers. Often these trailers are brought out a long period of time before the actual film trailer, this is to entice the audience and to let them know that this film is being created. Sound is a key feature in any teaser trailer, sound can make or break a trailer. There are two types: diegetic sound(sound on screen) and non-diegetic sound(sound off screen which is put over original filming). Background music during a teaser trailer can give it a very dramatic effect and make it more interesting to watch and give it more of an edge. Dialogue is also very important because from what the actors say, we can then start to figure out what the film is about, key moments can be shown to add dramatic tension. Sound effects also make a teaser trailer as sounds like explosions, earthquakes etc. can add to the dramatic effect and impact on the audience.
The characters a key aspect of a teaser trailer, if we meet the characters for the first time in a teaser trailer we automatically create a relationship with them and start to identify with them. Producers often use celebritys in their films as marketing tools, if we see our favourite actor in a teaser trailer for a movie we are more likely to watch the actual film. Usually in a trailer for example, action films- we meet a hero and a villain- this gives us the opportunity to make up our mind on who we like and who we may dislike. It allows us to identify with the film at a personal level before weve even seen the full length trailer.
DreamWorks, Paramount Pictures, Warner Brothers etc. We often see their logos at the start or end of a teaser trailer so we know who in fact produced the film. We also normally see the directors name aswell.
Key moments are often included in a teaser trailer, by showing the best bits of the film they are able to entice their auidience without giving too much away. For example, take a comedy like Zac Efrons recent film, We are your friends, in this teaser trailer they showed a lot of really funny moments, this was to make the audiece laugh and therefore make them want to see the film. Another example is scary films such as the exorcist or paranormal activity these films often have teaser trailers that are filled with the most jumpy, scary moments in the film! The trailer alone scares the audience and therefore makes them want to be scared even further by going to see the film!
Props are often used in teaser trailers to give a sense of what the actual film is about, for example - a gun in an action film. This gives the audience a sense of the genre.
Editing is a very important element of a teaser trailer just like a film, a teaser trailer needs to be edited in order to run smoothly and look professional. Things involved with editing are, colour changes, pace motions such as whether the footage is fast or slow, non diegetic music beinf added in the background etc.
Altering the pace of a scene or a teaser trailer can dramatically impact the effect is has on the audience watching. For example, if a trailer is slow, the music is slow paced and over all tempo is slow sometimes we can assume that this is some sort of love story with a possible tragic ending. However, if the pace is fast, jumping from one cut to the next, with high pitched dramatic music we can assume that it is a horror, thrille ror action film! When the filming is fast paced it makes us jump and we nearly cant keep our eyes off the screen this creates excitement and dramatic tension for the audience at home watching.

More Related Content

Teaser trailer power point

  • 2. A teaser trailer for an upcoming film, television program, video game or similar, is usually released long in advance of the product, so as to "tease" the audience Movie teasers are usually made for big-budget and popularly themed movies. Their purpose is less to tell the audience about a movie's content than simply to let them know that the movie is coming up in the near future, and to add to the hype of the upcoming release. Recent examples of major motion picture events that used teaser trailers to gain hype are the The Lord of the Rings trilogy, the Disney/Pixar film Cars, the newer Star Wars films, and the Spider-Man films. The Da Vinci Code teaser trailer was released even before a single frame of the movie had been shot
  • 3. A teaser trailer is a short preview to let the audience know that the film exists, however an actual movie trailer is longer at about 3 minutes long. It has a story to communicate and gives away some of the plot and genre. It goes into more detail as to what the movie is actually about and what it involves.
  • 4. There are many different elements to consider about teaser trailers. Often these trailers are brought out a long period of time before the actual film trailer, this is to entice the audience and to let them know that this film is being created. Sound is a key feature in any teaser trailer, sound can make or break a trailer. There are two types: diegetic sound(sound on screen) and non-diegetic sound(sound off screen which is put over original filming). Background music during a teaser trailer can give it a very dramatic effect and make it more interesting to watch and give it more of an edge. Dialogue is also very important because from what the actors say, we can then start to figure out what the film is about, key moments can be shown to add dramatic tension. Sound effects also make a teaser trailer as sounds like explosions, earthquakes etc. can add to the dramatic effect and impact on the audience.
  • 5. The characters a key aspect of a teaser trailer, if we meet the characters for the first time in a teaser trailer we automatically create a relationship with them and start to identify with them. Producers often use celebritys in their films as marketing tools, if we see our favourite actor in a teaser trailer for a movie we are more likely to watch the actual film. Usually in a trailer for example, action films- we meet a hero and a villain- this gives us the opportunity to make up our mind on who we like and who we may dislike. It allows us to identify with the film at a personal level before weve even seen the full length trailer.
  • 6. DreamWorks, Paramount Pictures, Warner Brothers etc. We often see their logos at the start or end of a teaser trailer so we know who in fact produced the film. We also normally see the directors name aswell.
  • 7. Key moments are often included in a teaser trailer, by showing the best bits of the film they are able to entice their auidience without giving too much away. For example, take a comedy like Zac Efrons recent film, We are your friends, in this teaser trailer they showed a lot of really funny moments, this was to make the audiece laugh and therefore make them want to see the film. Another example is scary films such as the exorcist or paranormal activity these films often have teaser trailers that are filled with the most jumpy, scary moments in the film! The trailer alone scares the audience and therefore makes them want to be scared even further by going to see the film!
  • 8. Props are often used in teaser trailers to give a sense of what the actual film is about, for example - a gun in an action film. This gives the audience a sense of the genre.
  • 9. Editing is a very important element of a teaser trailer just like a film, a teaser trailer needs to be edited in order to run smoothly and look professional. Things involved with editing are, colour changes, pace motions such as whether the footage is fast or slow, non diegetic music beinf added in the background etc.
  • 10. Altering the pace of a scene or a teaser trailer can dramatically impact the effect is has on the audience watching. For example, if a trailer is slow, the music is slow paced and over all tempo is slow sometimes we can assume that this is some sort of love story with a possible tragic ending. However, if the pace is fast, jumping from one cut to the next, with high pitched dramatic music we can assume that it is a horror, thrille ror action film! When the filming is fast paced it makes us jump and we nearly cant keep our eyes off the screen this creates excitement and dramatic tension for the audience at home watching.