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TEC007 Get The Message Overview v1

GET THE MESSAGE
Initial purpose, case study and delegate journey for a 1.5 day experiential learning event
TEC007
07/12/2015

CONTENTS
COURSE PURPOSE AND MESSAGING
CASE STUDY: REPUBLIC SPORTS
DELEGATE JOURNEY
TRAINERS
SLIDE 4
SLIDE 7
SLIDE 10
SLIDE 12

COURSE PURPOSE AND METHODS
TEC007
07/12/2015

GET THE MESSAGE: PURPOSE
Get The Message is a 1.5 day experiential learning event.
It’s purpose is to provide your people with an opportunity to improve their abilility to connect,
communicate with and positively influence clients when working on client-site.
Delegates will focus on three main aspects of client interaction:
• Planning for the interaction. Putting yourself in the clients’ shoes and building a clearer
understanding of what they expect to hear, what they want to hear and what they need to hear.
• Crafting your message. Using a top-down approach to ensure your audience is clear on what
you’re saying and using good storytelling to make them care.
• Making sure your message lands. Using your voice, body and words to build rapport and engage
your audience.

GET THE MESSAGE: METHODS
Get The Message provides delegates with a realistic working environment in which they can put new
concepts and techniques into practice and adapt them to fit to their personal style and strengths.
An engaging and carefully crafted case study provides a context for this practice and trained actors play
members of the client audience, adding realism and challenge. Working in small teams, the delegates
will work through a series of interactions with the client, building towards a more formal ‘review meeting’,
that will give them the chance to make sure all their learning will stick and to see how much they’ve
improved.
Along the way, they’ll work with two course trainers who will provide expert input, useful feedback and
the right balance of support and challenge.

CASE STUDY: REPUBLIC SPORTS
TEC007
07/12/2015

REPUBLIC SPORTS: BACKGROUND
Republic Sports was founded in 1976 by Dominick Miles, a British long distance runner who was
forced to retire early due to injury. He developed an innovative new running shoe, the 586, which he
took to the United States and marketed to the burgeoning running scene. Off the back of one shoe, he
built a successful footwear and sports apparel manufacturing business, known for high quality and
innovation.
Unlike their competitors, Republic doesn’t maintain a manufacturing presence outside of the US and the
UK and as a result, their products tend to be more expensive. They have long focused on the
outstanding quality of their products as being their key differential and this requires them to introduce
innovative technical features and innovative concepts on a regular basis.
Miles is due to step down as CEO of the company within the next 12 months and it is thought that he
will hand over the role to one of his three children. Both his eldest (Robert) and middle child (Artemis)
are employed by the company, but his youngest (Arthur) works as a freelance designer.

REPUBLIC SPORTS: RELATIONSHIP WITH TH_NK
Republic have engaged TH_NK to help them build the digital platform that will support the new
‘Movement’ range of activity tracking devices that they are due to launch in 2017.
Building an engaged and vibrant online community is central to Republic’s stragety for this project and
they believe that TH_NK possesses the expertise to help them do this.
Artemis Miles (Republic’s CTO) working as the lead for the Movement project and is very focused on
ensuring that it is a success.
TH_NK have just begun working on the project.

DELEGATE JOURNEY
TEC007
07/12/2015

GET THE MESSAGE
TEC007
PAGE 1/3
01 02 03 04
05 06 07 08
09 10 11 12
DayOneDayTwo
Before the course, the delegates will
receive details of the Republic assignment.
On the morning of day one, they are
pitched straight into a ‘getting to know you’
meeting with a member of the Republic
client team. They will each be expected to
introduce themselves and provide an
‘elevator pitch’.
The delegate group attends the
first ‘masterclass’ – Planning for
the interaction. In this session
they will take a closer look at the
different types of clients they
interact with, how to plan for an
interaction and a clear structure for
building rapport and influencing.
The delegates come together to
receive a formal ‘welcome’ to the
course and a thorough orientation of
its aims, methods and agenda.
They also receive feedback from the
client after their first interaction and
are given the opportunity to discuss
how it felt and any takeaways.
The morning ends with an exercise
designed to allow the delegates to
activate the learning from the first
masterclass. Having been told that
they have a review meeting with a
member of the client team the
following morning, they have to start
planning for that interaction.
The afternoon starts with the second
masterclass: Crafting your message.
The delegates are introduced to top-
down thinking techniques that will allow
them to organise their communications
more effectively and storytelling
techniques to help them engage an
audience.
The delegates are asked to put
their new communication
techniques into practice by crafting
a written communication to be sent
to a member of the Republic client
team.
The delegate teams attend the
third and final masterclass: Making
sure your message lands.
They are introduced to a range of
tools and techniques all designed
to help them have a greater impact
when interacting and presenting to
clients.
Day one reaches its conclusion with
the final exercise of the day.
The delegates are asked to deliver a
second ‘elevator pitch’, giving them
an opportunity to put all of the day’s
new concepts and approaches into
practice.
Day 2 starts with the delegates back in
their teams and starting their
preparation for their project review
meeting with the Republic client.
Each team will be given coaching
support and guidance as they begin to
build their key messages and storylines.
Each delegate team will be given
some structured rehearsal time
where they run through the content
that they plan to deliver and
receive feedback both on the
quality of their messaging and the
style in which it is delivered.
Each team meets with the Republic
client contact in turn for a 20
minute review meeting.
The teams will also receive a
structured de-brief during this
exercise.
The course ends at 1pm with a final
review session and prize-giving.
The delegates head off to lunch
feeling tired but also more confident
as they look ahead to their next client
interaction.

ALEX DAWSON
Alex established Technique in 2015 after working in training and
development for charities and professional services firms. During that
time he learnt a lot about what engaging, impactful learning looks like and
his ambition is to take that learning to a wider audience, providing a range
of solutions that make a real difference to the way people interact and
communicate.

BRIDGET BRICE
Bridget Brice has been a successful Personal Development Coach
and workshop leader, since 1991. Prior to that she had flourishing
career as an actor, appearing on Television and in Film and
Theatre.
It is her experience as a performer that forms the basis of her
coaching work, alongside her extensive understanding of business
issues and knowledge of the media.
She has a Diploma in Speech and Drama and also a Diploma in
Rogerian Person Centred Counselling.
Bridget’s passionate be

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TEC007 Get The Message Overview v1

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