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#techforgood

Steve Bridger
Steve Bridger

Social media is transformative inside the organisation, too. My preso to the #techforgood event in London on 15 Nov 2010.

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Putting people at the of of your social media strategy #techforgood L D H PO 15 Nov 2010 @ The Soho Theatre, London P IN business
I help charities trust more of their own people to build relationships online that support collaboration, transparency, advocacy & philanthropy @stevebridger v DB s OPX =somerset g #techforgood
The web of flow and instant campaigns The web of pages and top-down campaigns We need to reach out to people in a way that isnt just marketing Social media is about long term engagement; you won't win by dipping in and out. #techforgood
s ...ordinary conversation became quite audible to my ears. Grow bigger ears #techforgood
The real value of Twitter is to keep the invisible lines of connection alive - Cory Doctorow Move from an organisation that uses social media to being a social organisation E F H I J G K L C N M #techforgood The message is not about the charity; its about why the messenger cares
open recruit or grow staff into new roles like community managers adapted from a David Armano graphic | darmano.typepad.com BRAND brand as facilitator Influencers friends marketers roles will evolve a bit from broadcasters to aggregators Think of these as walls you can step over charity Hq E F H K i inhabit this space
G I E beneficiary / service usercampaigner volunteer donor / fundraiser but charities are structured for transactional relationships, not for participation & conversations pressure to grow finances & programmes K #techforgood
Adding value Employee Passion IndicatorsA #techforgood
charities should encourage staff to speak for their organisation in public free agents & supporters trust the hiring decision the challenge is to empower staff without generating chaos the digital capability that comes online needs to be rolled into the brand H E F J GK L C M I N #techforgood
we have manufactured more complexity doodle by dave gray - used with permission #techforgood C b
sorry... gone to another meeting #techforgood 9 W the day- to-day over-indulgent
Managers get the jitters & worry that staff will spend too much time using social media GUidelines often more about policing than releasing potential 4 Grasp the productivity nettle #techforgood
80%happiest employees on task O #techforgood P 51%least happy employees on task ...and now outside + discretionary effort behaviours established largely inside the workplace ...and its not like there arent already some productivity issues...
Language and tone... #techforgood U outstanding performance fuelled by a desire to be brilliant and infectiously spread across the organisation vs T acceptable levels of mediocre performance that is tolerated or even widely supported Can make the difference between: Empower employees to identify, understand and speak directly to people in a language theyll connect with. (Most relationships start with small talk)
Dont hang up your passion with your coat every morning Find time for social media by giving up the things that dont add value... e.g. duck out of one meeting a week and use the time to be a community member If youre lucky enough to have a laptop... hot desk to another dept If youre a manager - embrace employees as a passionate community, trigger their discretionary effort, and reward them for being social When you hear or read a good story, share it that instant - in the moment Stuff you can do #techforgood
the more we remain in our silos and feel constrained by our job descriptions, the greater the disconnect between us and our supporters I believe that... Are you ready to shape the future of your organisation? #techforgood
Flickr Creative Commons licensed photos - http://www.flickr.com/photos/freeparking/3114853466/ http://www.flickr.com/photos/joshuacraig/2415343592/ Stuart Witts - for illustration & colourful shirts Dave Gray - for permission to use his doodle David Armano - for always sharing Perry Timms @BigLotteryFund - for ideas Richard Sedley (@richardsedley) - for another idea Dilbert.com - for cartoon strip Kevin & Amanda - for their free fonts Thanks to... #techforgood
@stevebridger Thank you steve@visceralbusiness.com we build too many walls and not enough bridges Isaac Newton #techforgood

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#techforgood

  • 1. Putting people at the of of your social media strategy #techforgood L D H PO 15 Nov 2010 @ The Soho Theatre, London P IN business
  • 2. I help charities trust more of their own people to build relationships online that support collaboration, transparency, advocacy & philanthropy @stevebridger v DB s OPX =somerset g #techforgood
  • 3. The web of flow and instant campaigns The web of pages and top-down campaigns We need to reach out to people in a way that isnt just marketing Social media is about long term engagement; you won't win by dipping in and out. #techforgood
  • 4. s ...ordinary conversation became quite audible to my ears. Grow bigger ears #techforgood
  • 5. The real value of Twitter is to keep the invisible lines of connection alive - Cory Doctorow Move from an organisation that uses social media to being a social organisation E F H I J G K L C N M #techforgood The message is not about the charity; its about why the messenger cares
  • 6. open recruit or grow staff into new roles like community managers adapted from a David Armano graphic | darmano.typepad.com BRAND brand as facilitator Influencers friends marketers roles will evolve a bit from broadcasters to aggregators Think of these as walls you can step over charity Hq E F H K i inhabit this space
  • 7. G I E beneficiary / service usercampaigner volunteer donor / fundraiser but charities are structured for transactional relationships, not for participation & conversations pressure to grow finances & programmes K #techforgood
  • 8. Adding value Employee Passion IndicatorsA #techforgood
  • 9. charities should encourage staff to speak for their organisation in public free agents & supporters trust the hiring decision the challenge is to empower staff without generating chaos the digital capability that comes online needs to be rolled into the brand H E F J GK L C M I N #techforgood
  • 10. we have manufactured more complexity doodle by dave gray - used with permission #techforgood C b
  • 12. Managers get the jitters & worry that staff will spend too much time using social media GUidelines often more about policing than releasing potential 4 Grasp the productivity nettle #techforgood
  • 13. 80%happiest employees on task O #techforgood P 51%least happy employees on task ...and now outside + discretionary effort behaviours established largely inside the workplace ...and its not like there arent already some productivity issues...
  • 14. Language and tone... #techforgood U outstanding performance fuelled by a desire to be brilliant and infectiously spread across the organisation vs T acceptable levels of mediocre performance that is tolerated or even widely supported Can make the difference between: Empower employees to identify, understand and speak directly to people in a language theyll connect with. (Most relationships start with small talk)
  • 15. Dont hang up your passion with your coat every morning Find time for social media by giving up the things that dont add value... e.g. duck out of one meeting a week and use the time to be a community member If youre lucky enough to have a laptop... hot desk to another dept If youre a manager - embrace employees as a passionate community, trigger their discretionary effort, and reward them for being social When you hear or read a good story, share it that instant - in the moment Stuff you can do #techforgood
  • 16. the more we remain in our silos and feel constrained by our job descriptions, the greater the disconnect between us and our supporters I believe that... Are you ready to shape the future of your organisation? #techforgood
  • 17. Flickr Creative Commons licensed photos - http://www.flickr.com/photos/freeparking/3114853466/ http://www.flickr.com/photos/joshuacraig/2415343592/ Stuart Witts - for illustration & colourful shirts Dave Gray - for permission to use his doodle David Armano - for always sharing Perry Timms @BigLotteryFund - for ideas Richard Sedley (@richardsedley) - for another idea Dilbert.com - for cartoon strip Kevin & Amanda - for their free fonts Thanks to... #techforgood
  • 18. @stevebridger Thank you steve@visceralbusiness.com we build too many walls and not enough bridges Isaac Newton #techforgood