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Techhies and trekkies

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Randall Oliver
Randall Oliver

This document discusses potential locations for a new business called Geeks Hangout Bar & Grill in the Tampa/St. Pete area. It analyzes competitors in the local beer market, including World of Beer, Dunedin House of Beer, and Rapp Brewery. It provides a SWOT analysis that identifies strengths, weaknesses, opportunities and threats for the competitors. The target market for Geeks Hangout Bar & Grill is identified as geeks, nerds, and Trekkies over age 21, with over 33,000 potential customers in that demographic locally.

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Problem: Where Do Geeks Hang out in the Tampa/St. Pete metro area?
Solution: Geeks Hangout Bar & Grill With Programmable Robot bartenders
Target Market Geeks/Nerds/Trekkies older than 21 33,000 adults aged 25-34 We are not targeting adults under 21 years of age
Competition Sales Revenue Expenses 2012 Credit Rating 2012 2012 Name World of $20,668,000 $5,652,000 B+ Beer Dunedin House of $3,300,000 $1,026,000 C Beer RAPP $4,965,000 $1,031,500 U Brewery Per Referenceusa.com
SWOT Strengths Weaknesses Opportunities Threats Highest quality Expensive; Offer lower brews; Most Advertising prices, spend World of variety; Highly more on none Educated staff advertising. & Beer guerilla marketing Good Beer, Management; Narrower focus Better Dunedin medium to Advertising; on beer managed House high prices. offer too many beers on tap selection. company will own them. of Beer High quality Only 4 types of Own their Finances/ Rapp home made beer; won best beer. Closed Mondays/Tues niche of high quality home credit rating is unknown Brewery new Florida days/half day brewed beer brewery. Sunday

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Techhies and trekkies

  • 1. Problem: Where Do Geeks Hang out in the Tampa/St. Pete metro area?
  • 2. Solution: Geeks Hangout Bar & Grill With Programmable Robot bartenders
  • 3. Target Market Geeks/Nerds/Trekkies older than 21 33,000 adults aged 25-34 We are not targeting adults under 21 years of age
  • 4. Competition Sales Revenue Expenses 2012 Credit Rating 2012 2012 Name World of $20,668,000 $5,652,000 B+ Beer Dunedin House of $3,300,000 $1,026,000 C Beer RAPP $4,965,000 $1,031,500 U Brewery Per Referenceusa.com
  • 5. SWOT Strengths Weaknesses Opportunities Threats Highest quality Expensive; Offer lower brews; Most Advertising prices, spend World of variety; Highly more on none Educated staff advertising. & Beer guerilla marketing Good Beer, Management; Narrower focus Better Dunedin medium to Advertising; on beer managed House high prices. offer too many beers on tap selection. company will own them. of Beer High quality Only 4 types of Own their Finances/ Rapp home made beer; won best beer. Closed Mondays/Tues niche of high quality home credit rating is unknown Brewery new Florida days/half day brewed beer brewery. Sunday