The document discusses key performance indicators (KPIs) for technical sales engineers. It provides steps to create KPIs, including defining objectives, identifying key result areas and tasks, and determining how to measure results. Common mistakes in setting KPIs, like having too many, are also outlined. The document recommends that KPIs be clearly linked to strategy and empower employees. It lists different types of KPIs and provides resources for top KPI materials available at a website.