際際滷

際際滷Share a Scribd company logo

Technologies for Evolving Newsletters

Meg Kribble
Meg Kribble

This document discusses strategies for marketing a library through evolving newsletters that engage patrons. It suggests mixing up existing print and digital outreach by recycling and repurposing content. The document also provides examples of lighthearted questions and topics beyond legal research that could attract different patron groups, such as attorneys, faculty, students, and staff. It emphasizes the importance of publicizing newsletters and analyzing usage data to improve outreach.

1 of 16
Marketing Your Library: Exploring New Technologies to Create Evolving Newsletters that Energize Your Patrons AALL Annual Meeting 2008, Session K-4 Meg Kribble Emerging Technologies, Reference, & Instructional Services Librarian Nova Southeastern University - Shepard Broad Law Center [email_address]
What are you doing already? Print Blogging Email
Who are you targeting? Attorneys Faculty Students Staff
Mix it up: recycle, reuse, repurpose
Many chefs make light work
Novalawcity team
Lure in your readers
Do a regular feature
Novalawcity Video of the Week
Hold contests
Dont be afraid to be silly
Ask questions Why do you wear purple? Want to be an academic? What do you find in books? What voting rights? Are you ready for hurricane season? In Florida, can your dog inherit your estate? Will we need passports to drive north on 95?
Go beyond legal research CHEAP GAS How to stop cellphone text spam Frugal tips for book lovers US currency gets more colorful Library of Congress celebrates Jefferson Stimulus payment schedule Newseum to open in D.C. Snacking for productivity
Publicize and remind!
Novalawcity Friday stats spikes
Thank you! A current version of these slides will be available for download at http://slideshare.net/mak506

More Related Content

Technologies for Evolving Newsletters

  • 1. Marketing Your Library: Exploring New Technologies to Create Evolving Newsletters that Energize Your Patrons AALL Annual Meeting 2008, Session K-4 Meg Kribble Emerging Technologies, Reference, & Instructional Services Librarian Nova Southeastern University - Shepard Broad Law Center [email_address]
  • 2. What are you doing already? Print Blogging Email
  • 3. Who are you targeting? Attorneys Faculty Students Staff
  • 4. Mix it up: recycle, reuse, repurpose
  • 5. Many chefs make light work
  • 7. Lure in your readers
  • 8. Do a regular feature
  • 11. Dont be afraid to be silly
  • 12. Ask questions Why do you wear purple? Want to be an academic? What do you find in books? What voting rights? Are you ready for hurricane season? In Florida, can your dog inherit your estate? Will we need passports to drive north on 95?
  • 13. Go beyond legal research CHEAP GAS How to stop cellphone text spam Frugal tips for book lovers US currency gets more colorful Library of Congress celebrates Jefferson Stimulus payment schedule Newseum to open in D.C. Snacking for productivity
  • 15. Novalawcity Friday stats spikes
  • 16. Thank you! A current version of these slides will be available for download at http://slideshare.net/mak506