際際滷

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Enabling innovation through
technology evangelism

Giuseppe Vullo
@fuzzytake
how_your_leads_think

//who_do_they_listen_to

getting_your_word_out

//<discovery>_<sharing>_
product
clout

influence

Evangelism=added value

//<whistle>_stop_tour
How do you create a product advantage?
Not only convey it

//so_you_have_a_product
//getting_your_voice_out
Beg my pardon?
Can you repeat your company name for me please?
Okay, send me a copy, my email address is

//getting_your_cold_call_out
a week later

Hey Bob, this is Michael.
Someone called me from 
I emailed you a copy, have a look at your inbox and
read it if you spare 5 minutes

//how_your_leads_think
Thank you Michael
I did put a red flag on my Outlook, I will read it

//how_your_leads_think
2 weeks later

Sorry, I did not have time to have a look at your copy yet
call me back in a week or so

//how_do_you_get_your_word_out?
No comment

//so_what?
Industry
Technology
Product
Geography
Market
Demography

community

//who_do_they_listen_to?
Industry
Technology
Product
Geography
Market
Demography

community

w

on-line

off-line

//<discovery>_<sharing>_
on-line

off-line

//time_to_screen_
//klout styles
Credit: Klout.com
Credit: Klout.com

//Influence_
//<evangelists>
Providers of evangelical infrastructure + The Press + Analysts
Authors of technical books
Authors of technical articles
Conference Organizers
Software Consultants

Directly
PR agency

Will they decide to support the technology?

//<Evangelical_leverage>_

Take a stand
Technology
momentum
one-to-one

one-to-many

Industry presentations
Tradeshow Booths
Booze-n-schmooze events
Meet Up events
Social Media (e.g., blog, Twitter)

//evangelism_campaign
Help marketing/R&D to
take a stand
video, pictures, demos, preso, blog posts
talks, articles, user demonstrations, recorded
demonstrations, sample projects
Answers questions publicly, engaging with analysts and
the media, talking with customers and prospects

//evangelist_tasks
Spends time with engineers to understand what they do and gain
better technical insight:
 See the roll out
 See customer training on products
 See Webinars
Act as a forcing-function for the technology team by requiring
them to produce clear descriptions, demos and specs

//evangelist_tasks
Credit: Timo Elliott

feeding starving crowds

Serve original delicateness

//evangelist_tasks
demonstrate momentum for the technology
constantly on the lookout for killer demos, customer testimonials
educate about an upcoming release

//evangelist_tasks
Positive attitudes: empathy, trust, openness, and warmth
Enjoys making new contacts, gregarious and extroverted
Enjoys reading
Able to create and communicate large volumes of content

//evangelist_what_it_takes
technology evangelists
Maintenance

Accountants, HR administration,
bureaucrats;
engineers, marketing strategists,
venture capitalists or bank analysts

Credit: Growth Resources

//<evangelist_character>
//<performance>
Get warm

//<Thank_You>

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Technology Evangelism