Dr. Ashok Thiakarajan is the CEO Westminster Hospital, Chennai. At Med-E-Talks 2020, he spoke on the topic which he is literally mastering on and that is Technology for Healthcare Marketing.
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Technology For Healthcare Marketing
1. Technology in Healthcare Marketing
Prof Dr Ashok Thiakarajan
B. Sc, ML, MBA, M.Phil, Ph.D (HR), Ph.D(Hospital
Admin)
CEO, Westminster Health care,
Lyca Group, London
7. Wearable are future
Program your death
Can someone predict when they will die based on
data from their own wearable?
8. Billion Dollar Question
I gave you 5% of revenue for marketing- why not achieved target?
Three camps, two campaigns did and spent, why no foot falls?
I cant spend, no improvement in revenue?
Gift coupens, health talks, OPD camps did not bring money?
I do face book adds, google adds Money waste?
9. 4 Buckets 3 levers and 2P of marketing
Payor Mix
Brand visibility and Product Mix
Disease Profiling
Target Marketing & Market Targetting