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Technology in Healthcare Marketing
Prof Dr Ashok Thiakarajan
B. Sc, ML, MBA, M.Phil, Ph.D (HR), Ph.D(Hospital
Admin)
CEO, Westminster Health care,
Lyca Group, London
My Teacher
Basic Minimum to thrive in 2020
4
AI 2020
Flexible Metals - Vanadium
Genomics and Cytogenetic
Wearable are future
Program your death
Can someone predict when they will die based on
data from their own wearable?
Billion Dollar Question
 I gave you 5% of revenue for marketing- why not achieved target?
 Three camps, two campaigns did and spent, why no foot falls?
 I cant spend, no improvement in revenue?
 Gift coupens, health talks, OPD camps did not bring money?
 I do face book adds, google adds  Money waste?
4 Buckets 3 levers and 2P of marketing
 Payor Mix
 Brand visibility and Product Mix
 Disease Profiling
 Target Marketing & Market Targetting
Fusion of Oligarchy
Dr Ashok Thiakarajan
Magic Mantra of
Medetalk 2020
Sales
force
automation
Strike Rate
Night shift Marketing
Virtual OPD  the order of the day
Thank you  Dr
Ashok Thiakarajan
9176520777
ashoktphd@gmail.com

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