Technology: How do you extend the Superbowl?
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This document discusses how consumers now engage with content everywhere and at any time due to the rise of mobile devices. It notes that during the Super Bowl, mobile searches increased much more than desktop searches for some companies. It also shares statistics on smartphone ownership in Australia. Finally, it promotes the possibilities of new platforms like Google Hangouts for engaging audiences online through examples of people and events using this platform.
Technology: How do you extend the Superbowl?
- 3. A shift is upon us....
- 4. CONSUMERS NOW WANT TO ENGAGE EVERYWHERE AT ANYTIME
- 5. Chevy Camaro – Miss Evelyn http://youtu.be/TCaCNz0Vml8 VW Passat – Darth Vadar http://youtu.be/R55e-uHQna0
- 9. 1,507,203 43,568,588
- 11. During the Super Bowl, mobile searches on: GoDaddy increased 315x compared to 38x on desktop Chrysler spiked 102x compared to 48x on desktop
- 12. Super computers in everyone s hands By the end of 2011 52% of Australians will have a Smartphone Nearly half of all Australian smartphone users are dual screening
- 13. POSSIBILITIES LIE IN PLATFORMS
- 15. GOOGLE+ HANGOUTS Daria Musk http://youtu.be/elkaaeVKMyU
- 16. GOOGLE+ HANGOUTS New Daria Musk Hangout Platform http://youtu.be/5xq3rUpgnv4
- 17. GOOGLE+ HANGOUTS Black Eyed Peas Concert http://youtu.be/edk2ZcW2GnQ
- 18. GOOGLE+ HANGOUTS Michael Dell Using Hangouts http://youtu.be/XT8H2Zcsk1A
- 19. GOOGLE+ HANGOUTS Archbishop Desmond Tutu and The Dalai Lama http://youtu.be/1_HqVFEzY2U
- 20. Online content consumption has evolved
- 21. Mobile is always with us
- 22. New platforms are only limited by your imagination