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TechTarget Customer Success: Commvault

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TechTarget
TechTarget

Commvault uses Purchase Intent Data to propel their digital marketing transformation. Overview: With a strong team approach, TechTarget worked closely with Commvault to develop a comprehensive marketing strategy for near-term results and more strategic ROI.

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息TechTarget 1 Case Study How Commvault Is Driving ROI with Data-driven Marketing The challenge The results The solution Improve sales and marketing alignment Increase sales productivity and improve follow-up Using in-depth analysis of demand behaviors across hyper-targeted websites, TechTarget helped Commvault understand their buyers pain points while arming sales with better leads and the insights to drive meaningful conversations. TechTarget really used the data to understand the customers wants and needs and get the right content in front of them. Dawn Colossi Senior Director, WW Digital Marketing Commvault 10x-30x industry average CTRs on branded content units 80% content re-engagement rates

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TechTarget Customer Success: Commvault

  • 1. 息TechTarget 1 Case Study How Commvault Is Driving ROI with Data-driven Marketing The challenge The results The solution Improve sales and marketing alignment Increase sales productivity and improve follow-up Using in-depth analysis of demand behaviors across hyper-targeted websites, TechTarget helped Commvault understand their buyers pain points while arming sales with better leads and the insights to drive meaningful conversations. TechTarget really used the data to understand the customers wants and needs and get the right content in front of them. Dawn Colossi Senior Director, WW Digital Marketing Commvault 10x-30x industry average CTRs on branded content units 80% content re-engagement rates