TechTarget Customer Success: Rapid 7
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Rapid7 used Priority Engine to help sales prioritize outreach and identify opportunities. Early in using Priority Engine, Rapid7 identified 13 opportunities, including one of their biggest opportunities. Rapid7's tactics included identifying contacts active on both Rapid7.com and Priority Engine to build account-based marketing lists and provide sales reps with topical outreach insights. They cross-referenced website visitors with Priority Engine insights to drive real opportunities.
TechTarget Customer Success: Rapid 7
- 1. 息TechTarget 1 Rapid7 driving real opportunities with Priority Engine Resulting in 13 Opportunities produced early into the program Early on had 13 opportunities tied back to PE including 1 of their biggest opportunities The objective The tactics Use Priority Engine to help sales prioritize outreach and shape conversations Identify the Magic Account Overlap: contacts that are active on Rapid7.com and in Priority Engine Build ABM lists for the reps, and provide topical outreach insight Cross-reference Rapid7 site visitors with Priority Engine insights