TechTarget Customer Success: Thycotic
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Priority Engine is a tool that has generated 230 sales leads for Thycotic so far, with 90% coming from TechTarget. The tool has contacted 207 potential customers, and 20% of those contacts are now at the proof of concept stage in the sales process. Sales development representatives at Thycotic use Priority Engine to first email potential customers and see good response rates, then schedule calls or meetings with those that reply to move them further in the sales process and log them as a lead or prospect.
TechTarget Customer Success: Thycotic
- 1. 息TechTarget 1 Priority Engine Fueling sales results Thycotic Results to Date 230 leads (SQL) in the system 90% of SQLs are from TTGT Priority Engine contacts (207) 20% of all SQLs are at the Proof of Concept level SDR Follow Up: SDRs email Priority Engine contacts as first step Seeing great response rates Contact Engagement If contact replies, then a call or meeting is scheduled Contact is logged in their SFDC as a lead/prospect
Editor's Notes
- #2: EMEA