TEDxHRC - Music, Movies & Marketing
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The document discusses how musicians, entertainers, and marketers adapt to cultural changes and influence popular culture. It contains 3 main points: 1. Musicians and genres evolve and change over time in response to cultural shifts. Entertainers also reflect the mood and needs of their time through their creative works. 2. Market research is not always needed as entertainers can capture the zeitgeist through intuitive works that reflect economic, social, and political changes of a time. 3. Fans and audiences are also influenced through emotional connections to creative works and rituals around music, which marketers then learn to utilize to promote brands.
TEDxHRC - Music, Movies & Marketing
- 1. Music, Movies & Marketing
- 4. 1. Musicians Reinvent & Remix
- 5. Rock & Roll Rock Hard rock Country Blues Ballard Psychedelia Instrumentals Soul Folk Indian Symphonic
- 9. Sachet Version Of A Phone
- 10. 2. Entertainers Get Culture
- 11. "We didn't do any market research but the culture and society at that time needed and wanted an angry young man. Therefore, Zanjeer just happened". "It captured the mood of the time. It was changing and so the angry young man was born and the character became the ruling icon for generation of young Indians," he said. "Similarly, Kaun Banega Crorepati, we did not create any phenomenon or set a trend. It was merely a reflection of economic liberalisation, consumerism, increased urbanisation and nuclear family with working parents," he added.
- 12. Bharat India Anti-Change Pro-Change
- 15. 3. Entertainers Excite Emotions
- 16. Choose One Of These Numbers 1, 2, 3, 4
- 17. Most Of You Will Choose 3
- 18. Which Do You Prefer?
- 19. "It's really hard to design products by focus groups. A lot of times, people don't know what they want until you show it to them.
- 22. 4. Fans, Groupies, Devotees, Critics
- 25. Nicholas Christakis On Human Networks
- 26. September 21, 1995 Remember The Milk Miracle?
- 27. 5. The Rituals That Sell The Music
- 29. Brands Are Learning To Dance
- 30. 6. Sell For Free
- 34. Its Time To Refresh Marketing