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TEENS AND THE INTERNET Lee Rainie  Director Pew Internet Project CES  Kids@Play Summit January 9, 2009
Digital native  Born 1990 PCs are 15 years old  Email is 22 years old Today: 87% of teens use email Today: 60% of teens have a desktop/laptop
Digital native  Born 1990 Today: 97% of teens play video or computer games Video games are 43 years old - missile simulator in 1947 Pong is 18 years old
10 Virtual Worlds (Second Life, Gaia, Habbo Hotel) 21 MMOGs (World of Warcraft) 32 Survival Horror (Resident Evil, Silent Hill, Condemned ) 36 Role-Playing (Final Fantasy, Blue Dragon Republic) 47 First-Person Shooters (Halo, Counter-Strike,  Half-Life ) 49 Fighting (Tekken, Super Smash Bros.,  MortalKombat) 49 Simulation (Sims, Rollercoaster Tycoon) 59 Strategy (Civilization IV, Command and Conquer) 61 Rhythm (Guitar Hero, Dance Dance Revolution) 66 Adventure (Legend of Zelda, Tomb Raider) 67 Action (Grand Theft Auto, Devil May Cry) 68 Sports (Madden, FIFA, Tony Hawk) 72 Puzzle (Bejeweled, Tetris, Solitaire) 74% Racing (NASCAR, Mario Kart, Burnout)
Digital native  Born 1990 Today: >75% of teens have a cell phone Commercial cell phones were 12 years old
Digital native  Born 1990  Tim Berners-Lee creates World Wide Web Today:  93% of teens use the internet
Digital native   Preschool (3 years) First great browser  1993 Netscape IPO   Aug. 9, 1995  Today: > 90% of online teens use their browsers for cloud computing activities
Digital native  1 st  and 2 nd  grades (ages 6,7) ICQ - 1996 AOL instant messaging - 1997 Today: ~ 68% of online teens use instant messaging
Digital native  First grade (age 6) Palm Pilot  1996 Today: ~20% of teens have their own PDAs or Blackberries
Digital native  Second grade (age 7) Blogs  1997, 1999, 2001, 2003 Today: ~30% of online teens keep blogs and regularly post -------- 54% read blogs
Digital Native  Third grade (age 9) Napster - 1999 Today: ~35% of online teens find out about new songs by free downloads ~ 33% of online teens swap files on peer-to-peer
Digital native  Third grade (age 9) TiVo  1999  Today: ~ 40%-50% of teens have DVRs in house
Digital native  Fifth grade (age 11) Wikipedia - 2001 Today: ~ 55% of online teens use Wikipedia
Digital Native  Sixth grade (age 12) iPod - 2002 Today: 74% of teens have an MP3 player
Digital native  7 th  and 8 th  grade (ages 13,14) MySpace - 2003 Facebook - 2004 Today: >70% of online teens use social network sites
Digital native  Seventh grade (age 13) Del.icio.us - 2003 Today: 40%-50% of online teens tag content
Digital native  Seventh grade (age 13) Flickr - 2003 Today: ~60%-70%  of teens have digital cameras ~50%- 60% of online teens post photos online
Digital native  Eighth grade (age 14) Podcasts  2004 Today: >25% of online teens have downloaded podcasts
Digital native  Ninth grade (age 15) YouTube  2005 Today: ~40% of teens have video cameras ~25% have uploaded videos >75% view videos on video-sharing sites
Digital native  Tenth grade (16) Twitter  2006 Today: ???
Participatory, creative class -- extras Close to three-quarters of online teens have created content for the internet
39% of online teens have shared their own creations online Other content creation
~37% of online teens have rated a person, product, or service online Other content creation
26% of online teens report keeping their own personal webpage Other content creation
~25% of online teens have created or worked on webpages or blogs for others, including those for groups or school assignments Other content creation
Other content creation 20% of online teens say they remix content they find online into their own artistic creations
This is an ecosystem that changes the  volume
This is an ecosystem that changes the  variety
This is an ecosystem that changes the  velocity
This is an ecosystem that changes the  venues  and availability
This is an ecosystem that changes the  vigilance
This is an ecosystem that changes the  vibrance
This is an ecosystem that changes the  valence
This is an ecosystem that changes the  voice
This is an ecosystem that changes the  visibility
This is an ecosystem that changes the  value of social networks and filters
油
Thank you! Lee Rainie Director Pew Internet & American Life Project 1615 L Street NW Suite 700 Washington, DC 20036 [email_address] 202-419-4500

More Related Content

Teens And The Internet 1.9.09 Pew Presentation At Ces

  • 1. TEENS AND THE INTERNET Lee Rainie Director Pew Internet Project CES Kids@Play Summit January 9, 2009
  • 2. Digital native Born 1990 PCs are 15 years old Email is 22 years old Today: 87% of teens use email Today: 60% of teens have a desktop/laptop
  • 3. Digital native Born 1990 Today: 97% of teens play video or computer games Video games are 43 years old - missile simulator in 1947 Pong is 18 years old
  • 4. 10 Virtual Worlds (Second Life, Gaia, Habbo Hotel) 21 MMOGs (World of Warcraft) 32 Survival Horror (Resident Evil, Silent Hill, Condemned ) 36 Role-Playing (Final Fantasy, Blue Dragon Republic) 47 First-Person Shooters (Halo, Counter-Strike, Half-Life ) 49 Fighting (Tekken, Super Smash Bros., MortalKombat) 49 Simulation (Sims, Rollercoaster Tycoon) 59 Strategy (Civilization IV, Command and Conquer) 61 Rhythm (Guitar Hero, Dance Dance Revolution) 66 Adventure (Legend of Zelda, Tomb Raider) 67 Action (Grand Theft Auto, Devil May Cry) 68 Sports (Madden, FIFA, Tony Hawk) 72 Puzzle (Bejeweled, Tetris, Solitaire) 74% Racing (NASCAR, Mario Kart, Burnout)
  • 5. Digital native Born 1990 Today: >75% of teens have a cell phone Commercial cell phones were 12 years old
  • 6. Digital native Born 1990 Tim Berners-Lee creates World Wide Web Today: 93% of teens use the internet
  • 7. Digital native Preschool (3 years) First great browser 1993 Netscape IPO Aug. 9, 1995 Today: > 90% of online teens use their browsers for cloud computing activities
  • 8. Digital native 1 st and 2 nd grades (ages 6,7) ICQ - 1996 AOL instant messaging - 1997 Today: ~ 68% of online teens use instant messaging
  • 9. Digital native First grade (age 6) Palm Pilot 1996 Today: ~20% of teens have their own PDAs or Blackberries
  • 10. Digital native Second grade (age 7) Blogs 1997, 1999, 2001, 2003 Today: ~30% of online teens keep blogs and regularly post -------- 54% read blogs
  • 11. Digital Native Third grade (age 9) Napster - 1999 Today: ~35% of online teens find out about new songs by free downloads ~ 33% of online teens swap files on peer-to-peer
  • 12. Digital native Third grade (age 9) TiVo 1999 Today: ~ 40%-50% of teens have DVRs in house
  • 13. Digital native Fifth grade (age 11) Wikipedia - 2001 Today: ~ 55% of online teens use Wikipedia
  • 14. Digital Native Sixth grade (age 12) iPod - 2002 Today: 74% of teens have an MP3 player
  • 15. Digital native 7 th and 8 th grade (ages 13,14) MySpace - 2003 Facebook - 2004 Today: >70% of online teens use social network sites
  • 16. Digital native Seventh grade (age 13) Del.icio.us - 2003 Today: 40%-50% of online teens tag content
  • 17. Digital native Seventh grade (age 13) Flickr - 2003 Today: ~60%-70% of teens have digital cameras ~50%- 60% of online teens post photos online
  • 18. Digital native Eighth grade (age 14) Podcasts 2004 Today: >25% of online teens have downloaded podcasts
  • 19. Digital native Ninth grade (age 15) YouTube 2005 Today: ~40% of teens have video cameras ~25% have uploaded videos >75% view videos on video-sharing sites
  • 20. Digital native Tenth grade (16) Twitter 2006 Today: ???
  • 21. Participatory, creative class -- extras Close to three-quarters of online teens have created content for the internet
  • 22. 39% of online teens have shared their own creations online Other content creation
  • 23. ~37% of online teens have rated a person, product, or service online Other content creation
  • 24. 26% of online teens report keeping their own personal webpage Other content creation
  • 25. ~25% of online teens have created or worked on webpages or blogs for others, including those for groups or school assignments Other content creation
  • 26. Other content creation 20% of online teens say they remix content they find online into their own artistic creations
  • 27. This is an ecosystem that changes the volume
  • 28. This is an ecosystem that changes the variety
  • 29. This is an ecosystem that changes the velocity
  • 30. This is an ecosystem that changes the venues and availability
  • 31. This is an ecosystem that changes the vigilance
  • 32. This is an ecosystem that changes the vibrance
  • 33. This is an ecosystem that changes the valence
  • 34. This is an ecosystem that changes the voice
  • 35. This is an ecosystem that changes the visibility
  • 36. This is an ecosystem that changes the value of social networks and filters
  • 37.
  • 38. Thank you! Lee Rainie Director Pew Internet & American Life Project 1615 L Street NW Suite 700 Washington, DC 20036 [email_address] 202-419-4500