Telemedicine & Health Tech

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The document discusses the current state and future potential of telemedicine and digital health technologies, projecting a $175.5 billion telemedicine market by 2026. It highlights trends in patient adoption and healthcare provider engagement, indicating increased reliance on telehealth services post-COVID-19, along with the segmentation of patients based on health experience and engagement. Additionally, it addresses the challenges of digital transformation in healthcare, emphasizing the importance of evidence-based practices and patient preferences in successful implementation.

Health & Medicine

Saúde e Desafios no
Contexto Digital
Telemedicine
& Health Tech
VIRTUAL HEALTHCARE WEBINAR
20/07/2020

Digital Health Hype Cycle
F E R R A M E N T A S D I G I T A I S A O S E R V I Ç O D A M E D I C I N A
T H E D I G I T A L H E A L T H H Y P E C Y C L E , A D O P T E D F R O M T H E G A R T N E R H Y P E C Y C L E .
$175,5B*(f)
Telemedicine Market in 2026
* G L O B A L M A R K E T I N S I G H T S , I N F O R B E S M A Y 2 0 2 0

HONDAs
Hypertensive, Obese, Non-Compliant, Diabetic, Asthmatic
70% Of healthcare costs
INCREASED DEMAND. 2020 (F) = $1,6T USD
DEMOGRAPHY
INCREASED ACCESS TO HEALTHCARE
DISEASE TYPE: NON-CONTAGIOUS DISEASES
44M DEATHS/YEAR IN 2020
(INCREASE OF 15% VIS A VIS 2010)
More people, More sick people, More long-term treatments, More access
More COSTS and Resources!!!
Source: WHO
F E R R A M E N T A S D I G I T A I S A O S E R V I Ç O D A M E D I C I N A

Telehealth Trends
F E R R A M E N T A S D I G I T A I S A O S E R V I Ç O D A M E D I C I N A
M C K I N S E Y & C O M P A N Y , T E L E H E A L T H : A Q U A R T E R - T R I L L I O N - D O L L A R P O S T - C O V I D - 1 9 R E A L I T Y ? , M A Y 2 9 , 2 0 2 0

Telehealth & HCPs
F E R R A M E N T A S D I G I T A I S A O S E R V I Ç O D A M E D I C I N A
* B U S I N E S S I N S I D E R I N T E L L I G E N C E , D I G I T A L H E A L T H R E P O R T , M A Y 2 0 2 0
48%
US PHYSICIANS REPORT
TREATING PATIENTS VIA
TELEMEDICINE*
(VS. 18% IN 2018)
MCKINSEY’S ARCHETYPE SEGMENTATION MODEL
• R E L Y O N E V I D E N C E -
B A S E D M A T E R I A L S
• S L O W T O A D O P T
N E W T R E A T M E N T S
• C O S T C O N S C I O U S
• M O S T R E C E P T I V E
T O P A T I E N T ’ S
P R E F E R E N C E S
• D O N O T V A L U E
I N F O R M A L
I N F O R M A T I O N
• L E A S T R E C E P T I V E T O
P A T I E N T ’ S
P R E F E R E N C E S
• E A R L Y - A D O P T E R S
• L O O K F O R W A R D
T O I N T E R A C T I O N S
• V A L U E E D U C A T I O N
• T E N D T O B E
E A R L I E R
A D O P T E R S
ADOPTION OF
DIGITAL TOOLS
DEPENDS ON
SEGMENTATION

Patient Segmentation
F E R R A M E N T A S D I G I T A I S A O S E R V I Ç O D A M E D I C I N A
S J A A K B L O E N & J O O S T S T A P L E R S , N Y E R O D E B U S I N E S S S C H O O L
VALIDATED PATIENT
SEGMENTATION
The model measures the
subjective health experience of
patients with a chronic disease
based on 2 dimensions:
i) Level of disease
acceptance
ii) Level of disease control

Healthcare & Patients
F E R R A M E N T A S D I G I T A I S A O S E R V I Ç O D A M E D I C I N A
* 2 0 1 6 M C K I N S E Y C O N S U M E R H E A L T H I N S I G H T S S U R V E Y
SEGMENTATION MODEL TO UNDERSTAND HOW
CONSUMERS’ BELIEFS, ATTITUDES, AND VALUES
INFLUENCE HOW THEY INTERACT WITH THE
HEALTHCARE SYSTEM AT LARGE.
SIX ARCHETYPES OF HEALTHCARE ENGAGEMENT
PATIENT ADOPTION OF DIFFERENT TOOLS AND
TELEHEALTH OPTIONS WILL DEPEND LARGELY
ON BEHAVIOUR AND ENGAGEMENT
APPROACHES.

Prescribing Digital Tools
F E R R A M E N T A S D I G I T A I S A O S E R V I Ç O D A M E D I C I N A
27%
24%
Of patients consider the internet “essential” for making health
related decisions.
Of patients discuss information they have found online with
their physician
2 0 1 5 A C R O S S H E A L T H N A V I G A T O R ; I M S 2 0 1 6
40%
of young people (ages 14 to 22) have used online tools to connect
with others with similar health challenges
AMERICAN TELEMEDICINE ASSOCIATION:
ALÉM DA OFERTA DE SERVIÇOS LIGADOS AOS CUIDADOS DE SAÚDE, INCLUI TAMBÉM A EDUCAÇÃO
REMOTA PARA O MÉDICO E O PACIENTE.

Digital Transformation Failures
F E R R A M E N T A S D I G I T A I S A O S E R V I Ç O D A M E D I C I N A
D E L O I T T E U N I V E R S I T Y P R E S S

Digital Transformation Success
F E R R A M E N T A S D I G I T A I S A O S E R V I Ç O D A M E D I C I N A
U N L O C K I N G S U C C E S S I N D I G I T A L T R A N S F O R M A T I O N S , O C T O B E R 2 9 , 2 0 1 8

Evidence-Based
vs.
Personalized
Medicine
F E R R A M E N T A S D I G I T A I S A O S E R V I Ç O D A M E D I C I N A

HIGH TECH VS.
HIGH TOUCH
F E R R A M E N T A S D I G I T A I S A O S E R V I Ç O D A M E D I C I N A

THE BILL
COMES DUE.
ALWAYS.
MORDO
DOCTOR STRANGE
F E R R A M E N T A S D I G I T A I S A O S E R V I Ç O D A M E D I C I N A

TELEHEALTH
F E R R A M E N T A S D I G I T A I S A O S E R V I Ç O D A M E D I C I N A
DATA/PRIVACY
ADOPTION DRIVERS
VALUE 3PS – PAYERS, PROVIDERS & PATIENTS
BARRIERS – INTEROPERABILITY, REGULATION, BEHAVIOUR
KEYS TO SUCCESSFUL IMPLEMENTATION

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Telemedicine & Health Tech

1. Saúde e Desafios no Contexto Digital Telemedicine & Health Tech VIRTUAL HEALTHCARE WEBINAR 20/07/2020

2. Digital Health Hype Cycle F E R R A M E N T A S D I G I T A I S A O S E R V I Ç O D A M E D I C I N A T H E D I G I T A L H E A L T H H Y P E C Y C L E , A D O P T E D F R O M T H E G A R T N E R H Y P E C Y C L E . $175,5B*(f) Telemedicine Market in 2026 * G L O B A L M A R K E T I N S I G H T S , I N F O R B E S M A Y 2 0 2 0

3. HONDAs Hypertensive, Obese, Non-Compliant, Diabetic, Asthmatic 70% Of healthcare costs INCREASED DEMAND. 2020 (F) = $1,6T USD DEMOGRAPHY INCREASED ACCESS TO HEALTHCARE DISEASE TYPE: NON-CONTAGIOUS DISEASES 44M DEATHS/YEAR IN 2020 (INCREASE OF 15% VIS A VIS 2010) More people, More sick people, More long-term treatments, More access More COSTS and Resources!!! Source: WHO F E R R A M E N T A S D I G I T A I S A O S E R V I Ç O D A M E D I C I N A

4. Telehealth Trends F E R R A M E N T A S D I G I T A I S A O S E R V I Ç O D A M E D I C I N A M C K I N S E Y & C O M P A N Y , T E L E H E A L T H : A Q U A R T E R - T R I L L I O N - D O L L A R P O S T - C O V I D - 1 9 R E A L I T Y ? , M A Y 2 9 , 2 0 2 0

5. Telehealth & HCPs F E R R A M E N T A S D I G I T A I S A O S E R V I Ç O D A M E D I C I N A * B U S I N E S S I N S I D E R I N T E L L I G E N C E , D I G I T A L H E A L T H R E P O R T , M A Y 2 0 2 0 48% US PHYSICIANS REPORT TREATING PATIENTS VIA TELEMEDICINE* (VS. 18% IN 2018) MCKINSEY’S ARCHETYPE SEGMENTATION MODEL • R E L Y O N E V I D E N C E - B A S E D M A T E R I A L S • S L O W T O A D O P T N E W T R E A T M E N T S • C O S T C O N S C I O U S • M O S T R E C E P T I V E T O P A T I E N T ’ S P R E F E R E N C E S • D O N O T V A L U E I N F O R M A L I N F O R M A T I O N • L E A S T R E C E P T I V E T O P A T I E N T ’ S P R E F E R E N C E S • E A R L Y - A D O P T E R S • L O O K F O R W A R D T O I N T E R A C T I O N S • V A L U E E D U C A T I O N • T E N D T O B E E A R L I E R A D O P T E R S ADOPTION OF DIGITAL TOOLS DEPENDS ON SEGMENTATION

6. Patient Segmentation F E R R A M E N T A S D I G I T A I S A O S E R V I Ç O D A M E D I C I N A S J A A K B L O E N & J O O S T S T A P L E R S , N Y E R O D E B U S I N E S S S C H O O L VALIDATED PATIENT SEGMENTATION The model measures the subjective health experience of patients with a chronic disease based on 2 dimensions: i) Level of disease acceptance ii) Level of disease control

7. Healthcare & Patients F E R R A M E N T A S D I G I T A I S A O S E R V I Ç O D A M E D I C I N A * 2 0 1 6 M C K I N S E Y C O N S U M E R H E A L T H I N S I G H T S S U R V E Y SEGMENTATION MODEL TO UNDERSTAND HOW CONSUMERS’ BELIEFS, ATTITUDES, AND VALUES INFLUENCE HOW THEY INTERACT WITH THE HEALTHCARE SYSTEM AT LARGE. SIX ARCHETYPES OF HEALTHCARE ENGAGEMENT PATIENT ADOPTION OF DIFFERENT TOOLS AND TELEHEALTH OPTIONS WILL DEPEND LARGELY ON BEHAVIOUR AND ENGAGEMENT APPROACHES.

8. Prescribing Digital Tools F E R R A M E N T A S D I G I T A I S A O S E R V I Ç O D A M E D I C I N A 27% 24% Of patients consider the internet “essential” for making health related decisions. Of patients discuss information they have found online with their physician 2 0 1 5 A C R O S S H E A L T H N A V I G A T O R ; I M S 2 0 1 6 40% of young people (ages 14 to 22) have used online tools to connect with others with similar health challenges AMERICAN TELEMEDICINE ASSOCIATION: ALÉM DA OFERTA DE SERVIÇOS LIGADOS AOS CUIDADOS DE SAÚDE, INCLUI TAMBÉM A EDUCAÇÃO REMOTA PARA O MÉDICO E O PACIENTE.

9. Digital Transformation Failures F E R R A M E N T A S D I G I T A I S A O S E R V I Ç O D A M E D I C I N A D E L O I T T E U N I V E R S I T Y P R E S S

10. Digital Transformation Success F E R R A M E N T A S D I G I T A I S A O S E R V I Ç O D A M E D I C I N A U N L O C K I N G S U C C E S S I N D I G I T A L T R A N S F O R M A T I O N S , O C T O B E R 2 9 , 2 0 1 8

11. Evidence-Based vs. Personalized Medicine F E R R A M E N T A S D I G I T A I S A O S E R V I Ç O D A M E D I C I N A

12. HIGH TECH VS. HIGH TOUCH F E R R A M E N T A S D I G I T A I S A O S E R V I Ç O D A M E D I C I N A

13. THE BILL COMES DUE. ALWAYS. MORDO DOCTOR STRANGE F E R R A M E N T A S D I G I T A I S A O S E R V I Ç O D A M E D I C I N A

14. TELEHEALTH F E R R A M E N T A S D I G I T A I S A O S E R V I Ç O D A M E D I C I N A DATA/PRIVACY ADOPTION DRIVERS VALUE 3PS – PAYERS, PROVIDERS & PATIENTS BARRIERS – INTEROPERABILITY, REGULATION, BEHAVIOUR KEYS TO SUCCESSFUL IMPLEMENTATION

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