Television market in Europe: Platforms, services, and devices
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The document discusses television platforms and viewing habits across several European countries. It notes that all countries will need to transition to digital formats by 2015 per a Geneva agreement. Pay television uptake varies widely, from over 80% of households in some countries to under 30% in others. New digital technologies have allowed services like video on demand and over-the-top delivery to emerge as sources of new revenue. Receivers like set-top boxes and integrated digital televisions allow access to encrypted content and enable these new services.
Television market in Europe: Platforms, services, and devices
- 1. Platforms, services, and devices
- 2. Breakdown of viewers between TV reception mode (% of HHs) 100% 2,0 2,7 2,0 4,1 3,0 10,2 7,8 11,0 90% 6,0 19,3 10,8 14,6 37,0 80% 36,5 43,9 10,7 70% 14,0 1,1 42,9 IPTV 60% 18,4 58,6 14,5 Satellite 10,0 50% 75,0 Cable 2,0 53,2 36,0 13,3 16,2 Pay DTT 40% 0,2 62,0 DTT 30% 41,0 1,8 ATT 32,0 56,7 20% 47,6 27,0 25,5 10% 0,0 14,0 7,0 11,0 7,0 0% 0,0 0,0 0,0 0,0 0,0 0,0 UK Italy Spain France Germany Sweden Finland Denmark Netherlands Source: MAVISE database; Ofcom ICMR 2010; IDATE TV 2010 Abbreviations: HH - Household IPTV Internet Protocol TV DTT Digital Terrestrial Television ATT Analogue Terrestrial Television
- 3. Pay TV take-up (% of HHs) 100,0 90,0 80,0 70,0 60,0 50,0 100,0 Pay TV 40,0 83,9 68,9 68,2 30,0 62,2 55,0 55,9 20,0 36,0 26,7 10,0 0,0 UK Italy Spain France Germany Sweden Finland Denmark Netherlands Source: MAVISE database; Ofcom ICMR 2010; IDATE TV 2010 Abbreviations: Pay TV subscription based television
- 4. In order to stay relevant and compete with other TV platforms, all players have been making transition to digital and are delivering new services. According to RRC06 in Geneva, all countries in Europe have to switch over to DVB-T by 2015 year. Some countries already have made this happen and now are all digital. DTV take-up (% of HHs) 100,0 80,0 60,0 93,5 100,0 100,0 91,0 84,1 85,8 DTV 40,0 58,2 65,2 60,8 20,0 0,0 UK Italy Spain France Germany Sweden Finland Denmark Netherlands Abbreviations: RRC Regional Radio Conference DVB-T Digital Video Broadcasting Terrestrial DTV Digital Television
- 5. With advent of digital technologies, companies have been able to launch new services and increase their revenues. Along with traditional business model subscription to linear SD channels new revenue streams have been emerged: HDTV DVR PPV VoD and others OTT Facts and figures: People are today spending up to 35% of their leisure time on watching content 93% still watch traditional broadcast TV every week More than 70 % are time-shifting on a weekly basis More than 50% are using internet based on demand TV/video every week In order to render those services and ensure their high penetration, companies need horizontal market of capable devices like new TV sets and TV receivers. Source: Ericssons TV Consumer Insights 2010 report Abbreviations: HDTV - High Definition Television DVR Digital Video Recorder PPV Pay Per View VoD Video on Demand OTT Over the top Television
- 6. There are two main incarnations of receivers: STB external tuner iDTV - embedded tuner STBs are mainly sold by Pay TV operators in order to differentiate their offerings with a branded STB in distribution chains. Moreover, consumers have been forced to buy STBs since so far it hasnt been possible to see Pay TV operators encrypted content without their proprietary STB. However, at present CI and CI+ are built-in in iDTV and customers are able to watch even encrypted channels without STB, just by means of insertion of CIM in CI interface. Since Pay TV market accounts for at average 62 % of HHs there is huge market for both STBs and CIMs. iDTV STB CIM Abbreviations: STB Set Top Box iDTV - integrated Digital Television Set CI- Common Interface CIM Common Interface Module