Tell me with an App
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Using Digital Storytelling in apps: marketing and creativity | #IWHE14 4th INTERNATIONAL WORKSHOP ON HIGHER EDUCATION Universitat de Vic // Tell me with an App // Armando Liussi, Academic Director of PG Digital Marketing Inesdi
![D e c , 3 t h | T e l l m e w i t h a n A p p
Fact:
Mobile Messaging Apps Are Growing At The Cost Of
Social Networking Sites [Study]
Q3 2014 report | GlobalWebIndex
http://ow.ly/Fd1si](https://image.slidesharecdn.com/r18glgvcs9gs3zntanqz-signature-803fd68d3dd470657289ed8a4763af4bbde7f21cb940100cc214e35368f5698c-poli-141204053842-conversion-gate01/85/Tell-me-with-an-App-10-320.jpg)
Tell me with an App
- 2. Mando Liussi @mandomando mandomando.com Helping leaders make the shift to social
- 3. D e c , 3 t h | T e l l m e w i t h a n A p p Developer point of view Real App Strenghs User's supposed needs Business related supposed needs Company's supposed needs Brand's supposed needs Goal? SWOT?
- 4. D e c , 3 t h | T e l l m e w i t h a n A p p User point of view Need-Use Timing Social context First time Motivation Usage: Fidelity & engagement
- 5. D e c , 3 t h | T e l l m e w i t h a n A p p Company point of view Marketing Communication Productivity HR Control
- 6. D e c , 3 t h | T e l l m e w i t h a n A p p Brand point of view Visibility Popularity Reputation Conversion Virality
- 7. D e c , 3 t h | T e l l m e w i t h a n A p p Needs vs Values Perception vs Realities
- 8. D e c , 3 t h | T e l l m e w i t h a n A p p Fact: Mobile growth is moving into media, advertising, software, and services Read more: http://www.b usinessinsider.com/t he-future-of-the- mobile-industry- 2014- 11?op=1#ixzz3KjkKq2 Qx
- 9. D e c , 3 t h | T e l l m e w i t h a n A p p
- 10. D e c , 3 t h | T e l l m e w i t h a n A p p Fact: Mobile Messaging Apps Are Growing At The Cost Of Social Networking Sites [Study] Q3 2014 report | GlobalWebIndex http://ow.ly/Fd1si
- 11. D e c , 3 t h | T e l l m e w i t h a n A p p Fact: 3 downloaded apps in 2013 per 2 in 2014 Deloitte TMT Consumo movil Espa単a 2014 http://ow.ly/Fd2Uu
- 12. D e c , 3 t h | T e l l m e w i t h a n A p p Needs vs Values Perception vs Realities
- 13. D e c , 3 t h | T e l l m e w i t h a n A p p Milestone
- 14. D e c , 3 t h | T e l l m e w i t h a n A p p Milestone attributes Paths Tags Goals
- 15. D e c , 3 t h | T e l l m e w i t h a n A p p Event
- 16. D e c , 3 t h | T e l l m e w i t h a n A p p Event attributes Timing Place Environment Extras
- 17. D e c , 3 t h | T e l l m e w i t h a n A p p Event attributes Timing Place Environment Extras Arrival time Duration Postdata
- 18. D e c , 3 t h | T e l l m e w i t h a n A p p Event attributes Timing Place Environment Extras Macro Geo Micro Geo Building Room
- 19. D e c , 3 t h | T e l l m e w i t h a n A p p Event attributes Timing Place Environment Extras Entities Identities Relationship state
- 20. D e c , 3 t h | T e l l m e w i t h a n A p p Event attributes Timing Place Environment Extras Goals First community Newbies
- 21. D e c , 3 t h | T e l l m e w i t h a n A p p Branded event
- 22. D e c , 3 t h | T e l l m e w i t h a n A p p Branded Event attributes Timing Place Environment Extras
- 23. D e c , 3 t h | T e l l m e w i t h a n A p p Branded Event attributes Timing Place Environment Extras Arrival time Duration Postdata
- 24. D e c , 3 t h | T e l l m e w i t h a n A p p Branded Event attributes Timing Place Environment Extras Macro Geo Micro Geo Building Room
- 25. D e c , 3 t h | T e l l m e w i t h a n A p p Branded Event attributes Timing Place Environment Extras Entities Identities Relationship state
- 26. D e c , 3 t h | T e l l m e w i t h a n A p p Branded Event attributes Timing Place Environment Extras Goals First community Newbies
- 27. D e c , 3 t h | T e l l m e w i t h a n A p p Every event deserves a story to tell
- 28. D e c , 3 t h | T e l l m e w i t h a n A p p Every branded event need a story to stick to, to be efficient, to be memorable
- 29. D e c , 3 t h | T e l l m e w i t h a n A p p Tell me, Ill forget Show me, Ill remember Involve me, Ill understand
- 30. D e c , 3 t h | T e l l m e w i t h a n A p p nomophobia
- 31. TellmewithanApp
- 32. TellmewithanApp
- 34. Using digital storytelling in apps for marketing, from creativity InvolvemewithanApp
- 35. D e c , 3 t h | T e l l m e w i t h a n A p p Event
- 36. D e c , 3 t h | T e l l m e w i t h a n A p p Event timeline
- 37. D e c , 3 t h | T e l l m e w i t h a n A p p Event timeline Event comesEvent is coming Grand Finale
- 38. D e c , 3 t h | T e l l m e w i t h a n A p p Event timeline Event comesEvent is coming Grand Finale (brand point of view) (branded)
- 39. D e c , 3 t h | T e l l m e w i t h a n A p p Event timeline Event comesEvent is coming Grand Finale (brand point of view) (branded) leitmotiv /story
- 40. D e c , 3 t h | T e l l m e w i t h a n A p p Event timeline Event comesEvent is coming Grand Finale (brand point of view) (branded) leitmotiv /story
- 41. D e c , 3 t h | T e l l m e w i t h a n A p p Event is coming
- 42. D e c , 3 t h | T e l l m e w i t h a n A p p Event is coming Timing Place Environment Extras Arrival time Duration Postdata Macro Geo Micro Geo Building Room Entities Identities Relationship state Goals First community Newbies
- 43. D e c , 3 t h | T e l l m e w i t h a n A p p Event is coming (brand point of view) (branded)
- 44. D e c , 3 t h | T e l l m e w i t h a n A p p Event is coming (brand point of view) desire
- 45. D e c , 3 t h | T e l l m e w i t h a n A p p
- 46. D e c , 3 t h | T e l l m e w i t h a n A p p
- 47. D e c , 3 t h | T e l l m e w i t h a n A p p
- 48. D e c , 3 t h | T e l l m e w i t h a n A p p
- 49. D e c , 3 t h | T e l l m e w i t h a n A p p Event is coming Timing Place Environment Extras Arrival time Duration Postdata Macro Geo Micro Geo Building Room Entities Identities Relationship state Goals First community Newbies
- 50. D e c , 3 t h | T e l l m e w i t h a n A p p Event is coming
- 51. D e c , 3 t h | T e l l m e w i t h a n A p p Event timeline Event comesEvent is coming Grand Finale (brand point of view) (branded) leitmotiv /story
- 52. D e c , 3 t h | T e l l m e w i t h a n A p p Branded event comes (brand point of view) property
- 53. D e c , 3 t h | T e l l m e w i t h a n A p p Event comes Simultweeting
- 54. D e c , 3 t h | T e l l m e w i t h a n A p p Event comes Simultweeting
- 55. D e c , 3 t h | T e l l m e w i t h a n A p p Event comes Timing Place Environment Extras Arrival time Duration Postdata Macro Geo Micro Geo Building Room Entities Identities Relationship state Goals First community Newbies
- 56. D e c , 3 t h | T e l l m e w i t h a n A p p Event comes
- 57. D e c , 3 t h | T e l l m e w i t h a n A p p
- 58. D e c , 3 t h | T e l l m e w i t h a n A p p Grand finale
- 59. D e c , 3 t h | T e l l m e w i t h a n A p p Grand finale Timing Place Environment Extras Arrival time Duration Postdata Macro Geo Micro Geo Building Room Entities Identities Relationship state Goals First community Newbies
- 60. D e c , 3 t h | T e l l m e w i t h a n A p p Grand finale (brand point of view) branding
- 61. D e c , 3 t h | T e l l m e w i t h a n A p p Grand finale Timing Place Environment Extras Arrival time Duration Postdata Macro Geo Micro Geo Building Room Entities Identities Relationship state Goals First community Newbies
- 62. D e c , 3 t h | T e l l m e w i t h a n A p p Grand finale
- 63. D e c , 3 t h | T e l l m e w i t h a n A p p oneappformeTribes apps
- 64. D e c , 3 t h | T e l l m e w i t h a n A p p oneappforme Ego App
- 65. D e c , 3 t h | T e l l m e w i t h a n A p p
- 66. D e c , 3 t h | T e l l m e w i t h a n A p p
- 67. D e c , 3 t h | T e l l m e w i t h a n A p p
- 68. D e c , 3 t h | T e l l m e w i t h a n A p p 3 new apps per day
- 69. D e c , 3 t h | T e l l m e w i t h a n A p p
- 70. D e c , 3 t h | T e l l m e w i t h a n A p p Instagram platform developers Global shopping network which connects brands and retailers Shoppable photos, rights management and analytics News and media publishers to search, request and publish Deliver customer service over social media at a large-scale
- 71. D e c , 3 t h | T e l l m e w i t h a n A p p
- 72. D e c , 3 t h | T e l l m e w i t h a n A p p Every branded event need a story to stick to, to be efficient, to be memorable TellmewithanApp Show mewithanApp InvolvemewithanApp
- 73. D e c , 3 t h | T e l l m e w i t h a n A p p MandoLiussi @mandomando mandomando.com thanksandstayintouch!
- 74. D e c , 3 t h | T e l l m e w i t h a n A p p https://secure.flickr.com/photos /thebigdurian/6570738285 https://secure.flickr.com/photos /jstuker/8337690423 https://secure.flickr.com/photos /audiolucistore/13712347603 https://secure.flickr.com/photos /derekgavey/5990712328 https://secure.flickr.com/photos /akuchling/59791505 https://secure.flickr.com/create/ wallart/214918651 https://secure.flickr.com/photos /samsungtomorrow/7594031062 https://secure.flickr.com/photos /vanf/8223162757 https://www.flickr.com/photos/th omashawk/2182251372 https://www.flickr.com/photos/ki nofabara/5853970537 https://www.flickr.com/photos/cj simmons/130008318 https://www.flickr.com/photos/ir onrodart/4206314478 Photo credits