Telling stories with Facebook
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This document discusses how brands can tell engaging stories on Facebook to connect with their audiences. It recommends that brands establish a consistent voice, create different types of content like short messages and visuals, optimize posting times, and potentially boost reach through ads and sponsored content. The document also emphasizes measuring a story's reach and engagement to assess performance. Overall, the key advice is for brands to understand their fans and tell authentic stories on Facebook that entertain, inform, or activate their target audiences.
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GenAI Opportunities and Challenges - Where 370 Enterprises Are Focusing Now.pdfPriyanka Aash
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GenAI Opportunities and Challenges - Where 370 Enterprises Are Focusing NowUsing the SQLExecutor for Data Quality Management: aka One man's love for the...
Using the SQLExecutor for Data Quality Management: aka One man's love for the...Safe Software
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The SQLExecutor is one of FMEs most powerful and flexible transformers. Pivvot maintains a robust internal metadata hierarchy used to support ingestion and curation of thousands of external data sources that must be managed for quality before entering our platform. By using the SQLExecutor, Pivvot can efficiently detect problems and perform analysis before data is extracted from our staging environment, removing the need for rollbacks or cycles waisted on a failed job. This presentation will walk through three distinct examples of how Pivvot uses the SQLExecutor to engage its metadata hierarchy and integrate with its Data Quality Management workflows efficiently and within the source postgres database. Spatial Validation Validating spatial prerequisites before entering a production environment. Reference Data Validation - Dynamically validate domain-ed columns across any table and multiple columns per table. Practical De-duplication - Removing identical or near-identical well point locations from two distinct source datasets in the same table.10 Key Challenges for AI within the EU Data Protection Framework.pdf
10 Key Challenges for AI within the EU Data Protection Framework.pdfPriyanka Aash
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10 Key Challenges for AI within the EU Data Protection FrameworkEIS-Webinar-Engineering-Retail-Infrastructure-06-16-2025.pdf
EIS-Webinar-Engineering-Retail-Infrastructure-06-16-2025.pdfEarley Information Science
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As AI reshapes expectations in retail and B2B commerce, organizations are recognizing a critical reality: meaningful AI outcomes depend on well-structured, adaptable infrastructure. In this session, Seth Earley is joined by Phil Ryan - AI strategist, search technologist, and founder of Glass Leopard Technologies - for a candid conversation on what it truly means to engineer systems for scale, agility, and intelligence.
Phil draws on more than two decades of experience leading search and AI initiatives for enterprise organizations. Together, he and Seth explore the challenges businesses face when legacy architectures limit personalization, agility, and real-time decisioning - and what needs to change to support agentic technologies and next-best-action capabilities.
Key themes from the webinar include:
Composability as a prerequisite for AI油- Why modular, loosely coupled systems are essential for adapting to rapid innovation and evolving business needs
Search and relevance as foundational to AI油- How techniques honed-in enterprise search have laid the groundwork for more responsive and intelligent customer experiences
From MDM and CDP to agentic systems油- How data platforms are evolving to support richer customer context and dynamic orchestration
Engineering for business alignment油- Why successful AI programs require architectural decisions grounded in measurable outcomes
The conversation is practical and forward-looking, connecting deep technical understanding with real-world business needs. Whether youre modernizing your commerce stack or exploring how AI can enhance product discovery, personalization, or customer journeys, this session provides a clear-eyed view of the capabilities, constraints, and priorities that matter most.CapCut Pro Crack For PC Latest Version {Fully Unlocked} 2025
CapCut Pro Crack For PC Latest Version {Fully Unlocked} 2025pcprocore
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＄腫:腫署 告駒諮 & 署 駒諮 腫腫基告 諮介 > https://pcprocore.com/
CapCut Pro Crack is a powerful tool that has taken the digital world by storm, offering users a fully unlocked experience that unleashes their creativity. With its user-friendly interface and advanced features, its no wonder why aspiring videographers are turning to this software for their projects.Security Tips for Enterprise Azure Solutions
Security Tips for Enterprise Azure SolutionsMichele Leroux Bustamante
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Delivering solutions to Azure may involve a variety of architecture patterns involving your applications, APIs data and associated Azure resources that comprise the solution. This session will use reference architectures to illustrate the security considerations to protect your Azure resources and data, how to achieve Zero Trust, and why it matters. Topics covered will include specific security recommendations for types Azure resources and related network security practices. The goal is to give you a breadth of understanding as to typical security requirements to meet compliance and security controls in an enterprise solution.OpenACC and Open Hackathons Monthly Highlights June 2025
OpenACC and Open Hackathons Monthly Highlights June 2025OpenACC
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The OpenACC organization focuses on enhancing parallel computing skills and advancing interoperability in scientific applications through hackathons and training. The upcoming 2025 Open Accelerated Computing Summit (OACS) aims to explore the convergence of AI and HPC in scientific computing and foster knowledge sharing. This year's OACS welcomes talk submissions from a variety of topics, from Using Standard Language Parallelism to Computer Vision Applications. The document also highlights several open hackathons, a call to apply for NVIDIA Academic Grant Program and resources for optimizing scientific applications using OpenACC directives.Quantum AI Discoveries: Fractal Patterns Consciousness and Cyclical Universes
Quantum AI Discoveries: Fractal Patterns Consciousness and Cyclical UniversesSaikat Basu
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Embark on a cosmic journey exploring the intersection of quantum
computing, consciousness, and ancient wisdom. Together we'll uncover the
recursive patterns that bind our reality.You are not excused! How to avoid security blind spots on the way to production
You are not excused! How to avoid security blind spots on the way to productionMichele Leroux Bustamante
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We live in an ever evolving landscape for cyber threats creating security risk for your production systems. Mitigating these risks requires participation throughout all stages from development through production delivery - and by every role including architects, developers QA and DevOps engineers, product owners and leadership. No one is excused! This session will cover examples of common mistakes or missed opportunities that can lead to vulnerabilities in production - and ways to do better throughout the development lifecycle.The Future of Product Management in AI ERA.pdf
The Future of Product Management in AI ERA.pdfAlyona Owens
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Hi, Im Aly Owens, I have a special pleasure to stand here as over a decade ago I graduated from CityU as an international student with an MBA program. I enjoyed the diversity of the school, ability to work and study, the network that came with being here, and of course the price tag for students here has always been more affordable than most around.
Since then I have worked for major corporations like T-Mobile and Microsoft and many more, and I have founded a startup. I've also been teaching product management to ensure my students save time and money to get to the same level as me faster avoiding popular mistakes. Today as Ive transitioned to teaching and focusing on the startup, I hear everybody being concerned about Ai stealing their jobs Well talk about it shortly.
But before that, I want to take you back to 1997. One of my favorite movies is Fifth Element. It wowed me with futuristic predictions when I was a kid and Im impressed by the number of these predictions that have already come true. Self-driving cars, video calls and smart TV, personalized ads and identity scanning. Sci-fi movies and books gave us many ideas and some are being implemented as we speak. But we often get ahead of ourselves:
Flying cars,Colonized planets, Human-like AI: not yet, Time travel, Mind-machine neural interfaces for everyone: Only in experimental stages (e.g. Neuralink).
Cyberpunk dystopias: Some vibes (neon signs + inequality + surveillance), but not total dystopia (thankfully).
On the bright side, we predict that the working hours should drop as Ai becomes our helper and there shouldnt be a need to work 8 hours/day. Nobody knows for sure but we can require that from legislation. Instead of waiting to see what the government and billionaires come up with, I say we should design our own future.
So, we as humans, when we dont know something - fear takes over. The same thing happened during the industrial revolution. In the Industrial Era, machines didnt steal jobsthey transformed them but people were scared about their jobs. The AI era is making similar changes except it feels like robots will take the center stage instead of a human. First off, even when it comes to the hottest space in the military - drones, Ai does a fraction of work. AI algorithms enable real-time decision-making, obstacle avoidance, and mission optimization making drones far more autonomous and capable than traditional remote-controlled aircraft. Key technologies include computer vision for object detection, GPS-enhanced navigation, and neural networks for learning and adaptation. But guess what? There are only 2 companies right now that utilize Ai in drones to make autonomous decisions - Skydio and DJI.
You are not excused! How to avoid security blind spots on the way to production
You are not excused! How to avoid security blind spots on the way to productionMichele Leroux Bustamante
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Ad
Telling stories with Facebook
- 2. 2 EVERY BRAND TELLS A STORY
- 4. 4 A BRANDS STORY STARTS ON FACEBOOK
- 6. 6 YOUR PAGE Brand identity Target audience Customer care But most important: Engaging story
- 7. 7 WHAT MAKES AN ENGAGING STORY?
- 8. ENGAGEMENT CHECKLIST 8 Objective Tone of voice Type of content Optimization Ads and Sponsored Stories What is the objective? Information Entertainment Activation
- 9. ENGAGEMENT CHECKLIST 9 Objective Tone of voice Type of content Optimization Ads and Sponsored Stories What is the objective? Information Entertainment Activation Which tone of voice works best for your audience? (fan demographics)
- 10. ENGAGEMENT CHECKLIST 10 Objective Tone of voice Type of content Optimization Ads and Sponsored Stories What is the objective? Information Entertainment Activation Which tone of voice works best for your audience? (fan demographics) Which type of content to use for a story?
- 11. ENGAGEMENT CHECKLIST 11 Objective Tone of voice Type of content Optimization Ads and Sponsored Stories What is the objective? Information Entertainment Activation Which tone of voice works best for your audience? (fan demographics) Which type of content to use for a story? Check how and when fans normally share your content
- 12. ENGAGEMENT CHECKLIST 12 Objective Tone of voice Type of content Optimization Ads and Sponsored Stories What is the objective? Information Entertainment Activation Which tone of voice works best for your audience? (fan demographics) Which type of content to use for a story? Check how and when fans normally share your content Does your story needs commercial support for maximum reach?
- 13. ENGAGEMENT CHECKLIST 13 Objective Tone of voice Type of content Optimization Ads and Sponsored Stories Measurement
- 14. ENGAGEMENT CHECKLIST 14 Objective Tone of voice Type of content Optimization Ads and Sponsored Stories Measurement
- 15. CREATE A DIFFERENT STORY THAN ANY OTHER BRAND 15 Objective
- 16. 16 VOICE CREATE YOUR OWN CONSISTENT VOICE Tone of voice
- 17. 17 PEOPLE SHARE: To make life easier To build relationships To help others To show a lifestyle Type of content
- 18. 18 OPTIMIZATION: Short messages Call-to-action Visual Timing Optimization
- 19. 19 Ads and Sponsored Stories 1. Facebook standard ad as it appears on the right hand side of Facebook 2. Facebook page like ad as it appears in the news feed
- 20. 20 Ads and Sponsored Stories 3. Sponsored post as it appears in the news feed
- 21. 21 Ads and Sponsored Stories 4. Facebook mobile app install ad
- 22. 22 Ads and Sponsored Stories 6. Facebook sponsored search result
- 27. 27 NOW WHAT?
- 28. 28 Look for your clients story Create a content strategy Develop a content calendar Define roles/responsibilities
- 29. 29 QUESTIONS?
Editor's Notes
- #18: Whatpeople share:To make life easier: tips/tricks, advice, discoversomethingnewsRelationships: reward fans (fan onlypromotions), entertainmentHelp others: Askfor feedback, enable/encourge fans to help eachotherandtheirfriendsExpress who I am