Telling Your Story Online
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The document discusses effective storytelling online to achieve goals. It recommends telling a consistent story across all digital platforms using strategy and authenticity. Compelling stories connect emotionally, show specifics, and tie into current events with calls to action. Both listening to others and reflecting their stories back is important online. The key is practicing storytelling every day in a vivid and consistent manner across all profiles and pages.
Telling Your Story Online
- 1. TELLING YOUR STORY ONLINE DISCOVER WHAT CONTENT TO CREATE AND SHARE TO REACH THE RIGHT PEOPLE AND ACHIEVE YOUR GOALS A presentation to the Eye on the Future Conference Amanda Hirsch | goodthingsconsulting.com
- 2. HI. IM A STORYTELLER. PBS Good Things Consulting Writer, Performer
- 3. YOURE A STORYTELLER, TOO
- 4. STRATEGY + AUTHENTICITY When organizations, causes, brands or individuals identify and develop a core story, they create and display authentic meaning and purpose that others can believe, participate with, and share. This is the basis for cultural and social change. - Pamela B. Rutledge, PhD, MBA, Director of the Media Psychology Research Center (@pamelarutledge)
- 5. IT TAKES PRACTICE You dont just tell your story once. You tell it every day.
- 6. GET YOUR HOUSE IN ORDER
- 7. TELL A CONSISTENT STORY 1. Homepage 2. About page 3. Facebook About tab 4. Twitter profile 5. LinkedIn page 6. Leaderships LinkedIn profiles 7. EVERYWHERE
- 8. TELL A COMPELLING STORY 1. Have crystal clear goals. 2. Understand your audience. 3. Commit resources. 4. Explore the unique storytelling potential of different media. Amanda Hirsch | goodthingsconsulting.com
- 9. NEW MEDIA, OLD METHODS Show, dont tell Be vivid, use specifics Connect emotionally
- 11. This was featured on Donate Lifes Facebook page during the Popes visit. Get visual Tie your story to what people are already thinking about Include calls to action and links or clear URLs
- 12. DONT JUST TALK. LISTENAND REFLECT BACK.
- 13. 3 NEXT STEPS 1. Make sure youre telling a consistent story across your website and social media profiles about what you do and why it matters. 2. Take an afternoon to review the website and social media profiles of nonprofits you care about personally. What do they do well? What could you copy? 3. Write down three ideas for social media posts that use strong visuals. Amanda Hirsch | goodthingsconsulting.com
Editor's Notes
- #4: Everything you say and dont say, do and dont do, tells a story