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The document provides guidance on using social media to tell your story. It begins with an introduction and overview of the presentation structure. The presentation is divided into three acts: introducing storytelling with social media, examples of how others are using social media, and how the reader can leverage social media. It discusses which social media platforms are most commonly used and should be considered, as well as tips for establishing an online presence and building trust with audiences through social media. The overall message is that social media can effectively help with retention if used to build trust and give audiences a sense of power rather than solely for sales and acquisition.Read less