WebRTC allows for high quality secure real-time voice and video communication directly in the browser without plugins. It offers key benefits for users like context-based communication, permission-based access, and security. WebRTC can improve the customer experience for businesses by making communication more seamless across channels. One vision is a "C-Button" that allows instant free audio and video calls directly in the browser. This could be used by websites and social networks to enrich customer service with video. WebRTC creates new opportunities for businesses to improve customer satisfaction through more engaging communication.
2. What is WebRTC?
• High quality secure Realtime Voice and Video
• Included in the Browser – PlugIn free
• Developing Standard from W3C & IETF
• Millions of $ worth of IPR given into Open
Source
5. Key benefits for the user?
• Context based
• Permission
• Secure
• Identity
6. WebRTC lifts customer experience
• User is reaching a goal
• Part of the successful customer experience
• Video may be a component
• Rounds up communication strategy
7. Our Vision „C-Button“
• Instant free
communication
within the browser
(audio and video)
• Browser connects to the
user‘s microphone and
webcam
• Additional datachannel
• Video as add-on during
regular phone call
C-Button
8. Where does it fit?
• Free call – 0800 service
• Shared Cost service – impact of legislation in Germany
• Unified Communications – integrates with any device,
service, application
• brings Video to mainstream applications:
– Health care
– Financial services
– Dating platforms
– Social network
9. Business opportunity: Webshop
Visitor needs help with
shopping cart C-Button Plattform
Customer service
Video and/or Audio
Questions?
Additional data
channel
Warenkorb Nr. 0815
Details: ….
Support Maske
10. Key benefits
• Click to dial is working
• Detailed information about caller possible
• Customer can be called back, stays anonymous
• Instant Co-Browsing
• Video to enrich customer service
• C-Button platform allows easy integration
=> Increases customer satisfaction!
11. Business opportunity: social network
embedded in
the profile Regular phone call
Call forward to
landline
C-Button Platform
Björns
Telephone
Call transfered
to video
13. Call types
• Wanted calls
– Regular Calls
– Negotiated Calls
– Arranged per SMS, IM, Mail
– Prescheduled (meetings)
– Regular
– Ambient Calls
– Long running
– Join 2 Spaces
– ‚talk‘ around the water cooler
• Unwanted calls
14. Bill for value
• Privacy
• Anonymity
• Security
• Availability
• Convenience
• Results
• Web-based business model?
15. Summary
• Lots to do!
• Communication is still key
• User-centric web thinking
Tim Panton of Voxeo: ‚WebRTC will open the comms
universe.‘
#4: Several approaches:
Take a look at the business persepctive
#5: So WebRTC is the mould between Telephone and Webpage, which can be expanded to Social Media and E-Mail
User benefit?
#6: WebRTC enables context based communication. Additional information from the ‚location‘ from where he called possible
The callee limits or expands the number potential callers. Phone numbers can be guessed from every network
Security: WebRTC requires secure TLS
Identity: as anonymous as the person permits it / the called party requires it
#9: 10 of the TOP american banks started WebRTC projects
Genesys as major cc supplier reports, that banks try to get the reps closer to customer, presence can be handled directly
End-to-end encrypted service, no additional servers required, gateway installed on premises of bank. Reinvite reduces traffic in central office and puts it into branches
This is also true for medical doctors: e.g. special online service hours, or especially as doctors need to acuire doctors offices in remote locations they can offer special online visits, where the assistant cares in person and the doctor just is conferenced in
#12: Functionality not limited to social network, video calls, presence evrything is possible, the key benfit of our platform is the ease of use and the cross medial functionality.
Demo, Gateway, sip phone, webrtc client
#13: Advantages:
Every customer of ITSP has opportunity to offer an additional caller channel
Usage up to customer: embed on website, access to everybody
Why: Marketing? USP? Promote brand name?
OTT? Airtime? Interconnection?
Do we now the billing models yet?
#14: Video
Mehrwert für Kunden
individuelle Beratung
gesteigertes Qualitätsempfinden
Mehrwert für Anbieter
Vertrauensverhältnis ausbauen
stärkere Kundenbindung
mehr Umsatz generieren
#15: Video
Mehrwert für Kunden
individuelle Beratung
gesteigertes Qualitätsempfinden
Mehrwert für Anbieter
Vertrauensverhältnis ausbauen
stärkere Kundenbindung
mehr Umsatz generieren
#16: Video
Mehrwert für Kunden
individuelle Beratung
gesteigertes Qualitätsempfinden
Mehrwert für Anbieter
Vertrauensverhältnis ausbauen
stärkere Kundenbindung
mehr Umsatz generieren