Tenets of innovation
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The Tenets of Collaborative Innovation is a philosophy that is integrated into our innovation process based on researching consistent attributes & behaviors used by the most successful innovators of the past decade. It reflects the essential insights & approaches that promote the development of fresh ideas & solutions: outlining the techniques that bring disparate entities, thinking, & insights together for breakthrough results in the marketplace.
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Tenets of innovation
- 1. The Tenets of Collaborative InnovationCloverleaf Innovation LLC614c Dempster StreetEvanston, IL 60202847-424-0410www. cloverleafinnovation.com
- 2. IntroductionThe Tenets of Collaborative InnovationFresh thinking & big ideas are essential drivers for success in an increasingly complex & demanding marketplace, yet, as the broad scope of innovation has expanded so too has the potential for fragmented processes & unfulfilled results.As more hands touch innovation, the risk is greater that those multiple hands arent working in concert. There is the need to assimilate the expanse & diverse factions that touch innovation to truly create the processes & results for marketplace success.
- 3. IntroductionThe Tenets of Collaborative InnovationThe Tenets of Collaborative Innovation is a philosophy that is integrated into our innovation process based on researching consistent attributes & behaviors used by the most successful innovators of the past decade. It reflects the essential insights & approaches that promote the development of fresh ideas & solutions: outlining the techniques that bring disparate entities, thinking, & insights together for breakthrough results in the marketplace.
- 4. Tenets of Collaborative InnovationInclusivity01 Silo-ed departments, fragmented objectives, & competitive agencies can, sadly, produce an atmosphere thats unconducive to creativity & excellence. Conversely, an inclusive environment drives the innovation process. Innovation is, ideally, a team sport. Inclusivity means all partners serving the singular goal of a projects success.
- 5. The Tenets of Collaborative InnovationInclusivity in PracticeInclude a cross-functional team in discussions around new product, brand, service development & implementation.
- 6. Involve those who have not traditionally been considered integral to the creative process.
- 7. Eliminating silos is not only good policy, but also the efficiencies it produces can save dollars & time.
- 8. Encourage your multiple agencies, marketing firms& strategic partners to collaborate on initiatives. Tenets of Collaborative InnovationIlluminate02 Fresh thoughts are often hiding in places where deep thinking cant reach. Highly choreographed & expertly facilitated ideation sessions can stimulate those elusive ideas into action.
- 9. The Tenets of Collaborative InnovationIlluminate in PracticeHelp to liberate the ideas by developing exercises & using stimulus to inspire new thinking & drive creativity.
- 10. As serious as the ideation is, dont be afraid to allow levity into your process. Humor is often a conduit to big thinking.
- 11. The adage that there are no bad ideas is never more true than in the innovation process. Set up ground-rules that encourage free thought & acknowledge all contributions. Tenets of Collaborative InnovationTrans-Disciplinary 03 Weve identified a certain type of person who brings a special spark to the innovation process. Theyre collaborative. They arent afraid to fail. Theyre switch thinkers- equally adept at thinking from the left or the right side of the brain. We call these talented & unique individuals trans-disciplinary thinkers& theyre invaluable to any innovation process.
- 12. The Tenets of Collaborative InnovationTrans-Disciplinary in PracticeScour your organization for those highly creative & outspoken individuals to involve in the innovation process.
- 13. Also consider bringing in outside creative expertise- if not on a permanent basis, than perhaps as a part-time or freelance engagement.
- 14. Encourage individuals charged with innovation to think outside of their discipline & their comfort zone. Tenets of Collaborative InnovationFriction04 Intentionally designing friction into the process is not about inciting clashing egos. Rather, by challenging existing perspectives & expected approaches, the use of creative abrasion can facilitate more effective solutions. From specifically designed exercises to outside experts, interjecting new- & oftentimes opposing- perspectives can ultimately be extremely liberating for the ideation process.
- 15. The Tenets of Collaborative InnovationFriction in PracticeCreate mini-teams & pairings that avoid similar perspectives, make-up, roles & seniority.
- 16. Develop the ground-rules that encourage free exchange of ideas & preach tolerance.
- 17. Use exercises that intentionally drive opposing thinking to conventional wisdoms & best practices. Look beyond your category to challenge traditional solutions.Tenets of Collaborative InnovationEmpathy05 A dispassionate review of the research deck isnt enough. While beginning with deep consumer insights is essential, superior innovation stems from empathy: understanding an end-users situation, feelings & motivations.Get inside their heads & their hearts to gain a true & accurate appreciation of their needs.
- 18. The Tenets of Collaborative InnovationEmpathy in PracticeGet to know your consumer more intimately by using in-context research- viewing them in their natural habitat, not the artificial environment of traditional focus groups.
- 19. Scrutinize existing data using a different filter. There are often great nuggets & learning to be gleaned when reviewing with a more empathetic perspective.
- 20. Get emotional. Allow yourself to truly appreciate the concerns & the needs that motivate the purchase process.Tenets of Collaborative InnovationPerceptivity06 Ideas are everywhere. Look outside your department, company, & category. Look across aisles, channels, & cultures.What makes things around us meaningful to those who use them? Stay attuned to innovation opportunities by looking for uniqueness & inspiration in your everyday surroundings.
- 21. The Tenets of Collaborative InnovationPerceptivity in PracticeMaintain an open line of communication with the entire supply chain. Your next best idea may likely come from this dialogue with consumers & suppliers.
- 22. Audit often- in your category, certainly, but also in a far range of other sectors.
- 23. Encourage idea exchange within your team by creating a central location to share trend information & cultural insights.Tenets of Collaborative InnovationOscillation07 Even when driving forward in rapid development, the process is rarely a straight shot from point A to B. Innovation has a tendency to pendulate. Its a very organic evolution- a process of expansion & contraction, divergence & convergence. Stretching our thinking & then distilling our thinking.
- 24. The Tenets of Collaborative InnovationOscillation in PracticeDont be afraid to get a little lost- wander, meander, & explore, but ensure someone is charting the course.
- 25. Determine specific criteria to measure ideas & apply these filters at the appropriate junctures.
- 26. The innovation process requires a gestation period. Allow it to develop organically & avoid strict deliverables & parameters. One afternoon brainstorming does not an innovation make.Tenets of Collaborative InnovationDimensionalize08 Products, services, & brands are rarely communicated in one dimension. To bring concept opportunities to life- vividly & actively- innovation must engage & stimulate all the senses. Multi-sensory approaches dimensionalize thinking & truly expand the realm of what is possible. Dimensionalization adds depth, richness & color, making concepts holistic & tangible
- 27. The Tenets of Collaborative InnovationDimensionalize in PracticeLeverage stimulus that engages all the senses in the ideation process.
- 28. When validating ideas with consumers make concepts as tangible as possible. With rapid prototyping, rich narratives & illustrations/photographs bring ideas to life for end-users in a more meaningful & reliable way.
- 29. People think visually- avoid developing ideas & concepts that rely too heavily on just the written word. Tenets of Collaborative InnovationBalance 09 Like the two hemispheres of the brain, organizations encompass both modes of thinking, but tend to display a preference for either left-brain or right brain thinking. Consumers, however, tend to be far less dichotomous. The buying process engages both sides of the brain: purchase decisions balance emotional & functional considerations. Successful innovation must also strike this critical balance.
- 30. The Tenets of Collaborative InnovationBalance in PracticeThink of your products from both a functional & an emotional perspective. Look for that emotional pulse that delights the consumer.
- 31. During the ideation process people have a tendency to think functionally. Use the agenda & necessary stimulus & exercises to force people to use both sides of their brain.Tenets of Collaborative InnovationMomentum 10 Momentum means more than speed-to-market- momentum means the successful gestation of the idea. Keeping the excitement alive & essence in tact as we move forward at lightening speeds. Ultimately, momentum is not simply generating ideas, but guiding business goals to fruition efficiently.
- 32. The Tenets of Collaborative InnovationMomentum in PracticeSenior leadership needs to not only support innovation in theory, but also in practice- ensuring that critical deadlines are met & everyone along the development cycle is vested.
- 33. Getting the entire supply chain aligned & aware from the onset & throughout the innovation process ensures a shared sense of ownership & responsibility for project success.
- 34. Document the process to capture & relive the excitement & initial spark. Always look for ways to improve.The Tenets of Collaborative InnovationMomentum in PracticeThank YouSenior leadership needs to not only support innovation in theory, but also in practice- ensuring that critical deadlines are met & everyone along the development cycle is vested.
- 35. Getting the entire supply chain aligned & aware from the onset & throughout the innovation process ensures a shared sense of ownership & responsibility for project success.
- 36. Document the process to capture & relive the excitement & initial spark. Always look for areas of improvement.Cloverleaf Innovation LLC614c Dempster StreetEvanston, IL 60202847-424-0410www. cloverleafinnovation.com