This document describes an initiative in India called "India's Wall Against Diabetes" which aims to build awareness about diabetes and promote healthy living. It encourages people to support the initiative by adding a virtual brick to the wall on Facebook. Adding a brick publicly acknowledges one's commitment. People can also become an "Ambassador of Diabetes Awareness" to help spread awareness. Events like lighting monuments blue on World Diabetes Day further the initiative's goals of educating people and reducing India's growing diabetes rates.
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1. Add a brick to Indias Wall against Diabetes
and Help build a Healthy Nation
Your one brick can make a difference
Add
India is on a mission to build the tallest and strongest wall against
diabetes and put a break on rising incidence
of the disease in the country.
Tell the world we Indians are committed to healthy living as much we
are against corruption
2. Indias Wall against Diabetes
Building a Healthy India - Concept & Implementation: Via Media & Communications
Building a Healthy
India
Events & Activities
Become an Ambassador of
Diabetes Awareness
Support Blue Monument
Lighting Challenge
From: Building a Healthy India
To: User
We sincerely thank you for adding a brick to Indias
Wall against Diabetes and making it taller. Your
name has been tagged on the brick that you have
added so that the world can acknowledge you. You
may take a cursor on the wall to locate your name.
You are just a step way from making the wall
stronger. All you have to do is click on the right tab
Become an Ambassador of Diabetes Awareness
(ADA) and become an ambassador.
Close
India might not be the Diabetic Capital of the World
now on paper but the burgeoning incidence of
diabetes threatens to overwhelm us nevertheless.
Over 50 million people in the country at present are
diabetics and another 100 million people are on the
verge of developing it. Educating people and
spreading awareness are some of the most effective
interventions we can make.
Become an Ambassador of Awareness and spread
happiness around. We will be you all the time.
Become Not right now
Light your/office house in blue this November 13th,
to mark the eve of World Diabetes Day and support
Indias fight against diabetes. The colour blue
signifies Diabetes.
Support
Building a healthy nation
starts from building
healthy homes
Get your family members
screened for diabetes @
50% cost
Like
Create a Page
3. CAMPAIGN PRINT PROMOTION
Highlights of the Campaign
Blue Monument
Lighting Challenge
To know more about DBF 2011,
please visit www.wddindia.org
To support, please contact Kumar
Sushant (+91 9311087610)
4. CAMPAIGN FM PROMOTION
How can you build Healthy India? Best answer to get gratification
At the end of the show, RJ will inform listeners about the Indias initiative
of building a tallest and strongest wall against Diabetes to put a break on
burgeoning incidence of the disease in the country. RJ shall seek their
support by requesting the listeners to go on to the defined facebook page
and add a brick to the wall.
RJ led Contest
(Nov 1)
Add a brick to Indias Wall against Diabetes Your one brick may help
India complete its mission of building a healthy nation. Log on to
facebook. A joint initiative of Heal and MoHFW
Capsules
(Nov 3 to Nov 13)
This Nov 13th, Delhi/ Mumbai is going to turn blue to mark the eve of
World Diabetes Day and support Indias fight against Diabetes. Watch
Out. A joint initiative of Heal, MoHFW and ASI.. Supported by Abbott
Capsules
(Nov 11-13)
5. Add a brick to Indias Wall against Diabetes
and Help Build a Healthy Nation
Your one brick will make a difference
To Add, Login
to Facebook
India is on a mission to build a tallest and strongest wall
against diabetes and put a break on burgeoning
incidence of the disease in the country.
Tell the world that you are with India.