Tetley case study
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Tetley is a major tea brand in India that has been operating in the country for 10 years. They introduced green tea and flavored teas. To help salespeople showcase their full product range of green teas to customers, Tetley developed an Android application. The app allows salespeople to detail each product to customers interactively in local languages. Since launching the app, Tetley's green tea sales have increased by 90% as it helps salespeople demonstrate products easily without carrying samples. The app is also attracting more customers through its technology-focused features and expanding Tetley's reach across India.
Tetley case study
- 1. Tetley Green Tea Case Study Feedback: www.techilasolutions.com 1
- 2. Blazing a new trail Tetley; a household name spread worldwide, has had its presence in India since the last 10 years. Its fragrances and tastes have been energizing your senses ever since. Besides being the first to introduce flavoured and green teas, Tetley takes pride in being the one to tell the world how naturally rich it's tea is in antioxidants. Tetley is tea with energy, fragrance, and health. www.techilasolutions.com 2
- 3. Tetley Green Tea Android Application Development CHALLENGES Tetley provides a range of green teas in the Indian market. Tetley initially employed salesmen to reach out to every household in the country. Salesmen found it difficult to showcase the entire range of products in an attractive manner. Explaining the products to a sales person and consumers in their respective languages was challenging to the marketing personnel. SOLUTION The Tetley Green Tea app showcases the full range of Tetley's products with a complete ease of navigation. Using the Tetley app, sales persons can now detail every customer with all the products interactively and effortlessly. With a one-touch access and a seamless scroll, this app saves you time and work. Language is no barrier for any sales and marketing person as the app provides product details in all regional languages. BUSINESS BENEFITS Tetley Green tea sales roared up to 90%. Sales persons don't need to carry the products in a large bag. An android phone is all they need to make the sale. This super cool app has attracted customers with its tech-friendly avatar. Breaking through the boundaries of language, Tetley's products reached India corner to corner with this app showcasing products in all languages. Tetleys efforts of reaching out to more people is constant and its growth in sales is consistent. www.techilasolutions.com 3
- 4. We are a boutique consulting and technology firm based in India. We craft custom cloud based software and mobile digital solutions for enterprises. Our objective is always to create remarkable value for our clients (and their customers) by leveraging cloud and mobile technology, digital media, the internet and the talent of our people www.techilasolutions.com 4
- 5. Questions? Contact us at: Avinash Kumar Business Development & Project Coordinator: Email: avinash@techilasolutions.com | Skype:avinash.techila | Web: www.techilasolutions.com Phone:+91 9852535922| Office: +91 6513211117 www.techilasolutions.com 5