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TOWN CALLED
MALICE  THE JAM
VIDEO ANALYSIS
The Jam and a British band created in 1972 and fall
under the genre of punk rock, mod revival and new wave.
They were signed to Polydore Ltd, founded in 1913, a
company owned by Universal Music Group. This record
label signed other bands such as Slade, Bee Gees, and
more recently The 1975, Lana Del Rey and Elton John.
In the 70s, The Jam had shared their angry young men
outlook and shared fast tempo punk and rock conventions
in their music. They wore smartly tailored suits and
incorporated 1960s mainstream trends, fore-fronting them
The video for Town Called Malice was made in 1982, towards
the end of their time as a band, and followed standard
conventions of 1970s and 80s music video trends. Firstly, they
used standard aspect ratio which was popular in the time it was
created, however, is less common in the 21st century, where
usually widescreen or cinemascope is preferred for music
Common conventions of the punk rock / indie rock genre typically
in the 70s and 80s was mainly showing the band playing, as
they were never as concerned about the success but more about
their actual music, making their videos usually performance based.
The Jam show this throughout their video as its all you really
Another topic from Andy Goodwins music video analysis is close-
ups and focus on the star appeal, which is shown throughout
Town Called Malice as the lead singer is repeatedly shown
through close-ups through the entire video, usually every few
seconds a shot of him appears.
TEXTUAL ANALYSIS - TOWN CALLED MALICE
Looking at the relationship between the visuals and the lyrics, the
song sounds upbeat, however the actual lyrics seem more
miserable as they say those rosey days are few, stand dying in
the dairy yard, struggle after struggle and Im almost stone cold
dead. The black background connotes the idea of gloom, sadness
At two separate points in the music video there's two signs
shown, one saying Anti Complaceny League! Baby! and the
other saying IF WE AINT GETTING THROUGH TO YOU  YOU
OBVIOUSLY AINT LISTENING! which hint at the only form of
visual narrative, however, isnt expanded upon.

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TEXTUAL ANALYSIS - TOWN CALLED MALICE

  • 1. TOWN CALLED MALICE THE JAM VIDEO ANALYSIS The Jam and a British band created in 1972 and fall under the genre of punk rock, mod revival and new wave. They were signed to Polydore Ltd, founded in 1913, a company owned by Universal Music Group. This record label signed other bands such as Slade, Bee Gees, and more recently The 1975, Lana Del Rey and Elton John. In the 70s, The Jam had shared their angry young men outlook and shared fast tempo punk and rock conventions in their music. They wore smartly tailored suits and incorporated 1960s mainstream trends, fore-fronting them
  • 2. The video for Town Called Malice was made in 1982, towards the end of their time as a band, and followed standard conventions of 1970s and 80s music video trends. Firstly, they used standard aspect ratio which was popular in the time it was created, however, is less common in the 21st century, where usually widescreen or cinemascope is preferred for music
  • 3. Common conventions of the punk rock / indie rock genre typically in the 70s and 80s was mainly showing the band playing, as they were never as concerned about the success but more about their actual music, making their videos usually performance based. The Jam show this throughout their video as its all you really
  • 4. Another topic from Andy Goodwins music video analysis is close- ups and focus on the star appeal, which is shown throughout Town Called Malice as the lead singer is repeatedly shown through close-ups through the entire video, usually every few seconds a shot of him appears.
  • 6. Looking at the relationship between the visuals and the lyrics, the song sounds upbeat, however the actual lyrics seem more miserable as they say those rosey days are few, stand dying in the dairy yard, struggle after struggle and Im almost stone cold dead. The black background connotes the idea of gloom, sadness
  • 7. At two separate points in the music video there's two signs shown, one saying Anti Complaceny League! Baby! and the other saying IF WE AINT GETTING THROUGH TO YOU YOU OBVIOUSLY AINT LISTENING! which hint at the only form of visual narrative, however, isnt expanded upon.