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Web strategies that rise above the noise
Dawn Nicole Baldwin :: @DawnNicole
Information Overload
People receive the
data equivalent of
174 newspapers
Every. Day.
息 AspireOne 2019
2.5,000,
000,000,
000,000,000
息 AspireOne 2019
息 AspireOne 2019
息 AspireOne 2019
Information Overload
When someone 
doesnt know what to do
because theres 
too much information.
息 AspireOne 2019
People are drowning 
in a sea of information
Attention
is the currency of the future
Its not scalable
- Seth Godin
息 AspireOne 2019
1) Vision
2) WHAT makes you unique?
HOW to reach people
3) WHO are you serving?
息 AspireOne 2019
Understand Your Audience
息 AspireOne 2019
Theres a di鍖erence
between reaching
more people
and reaching people
more e鍖ectively
息 AspireOne 2019
Simplifying
WHAT
is said
Organizing
HOW
its communicated
息 AspireOne 2019
1) What do they need to know?
2) Why should they care?
3) How do they take the next step?
息 AspireOne 2019
息 AspireOne 2019
90%
of information
transmitted
to the brain is
VISUAL& visuals are processed
60,000x
FASTERin the brain than text 息 AspireOne 2019
1) Prioritize new people
2) Simplify content
3) Mobile, mobile, mobile
Web Take-Aways
息 AspireOne 2019
@dawnnicole
text DAWN to 62953 for contact info
SESSION NOTES: DawnNicole.me
AspireOne.com

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