The 3 e's
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This document discusses using storytelling and the three E's - entertain, educate, and excite - to develop strategic content and package it in a way that engages audiences. It advocates mapping out the beginning, middle, end, and essence of a story and focusing on the why, how, who, and when of an approach. The document also discusses the importance of branding and speaking with one voice to reflect an organization's mission, core values, and heritage.
The 3 e's
- 3. ABOUT ME basically The approach; the why, the how, the who, and the when. A step-by-step approach for developing strategic, thematic content. Learn how to use the three E’s: entertain, educate, and excite your audience to package and deliver your content. We will be unboxing social and “taking the shiny out of social media." #UMSocial
- 5. The people StudentsàFaculty The problems Societal Issues Telling A Story U-M is made up of people. People are made up of stories.
- 6. End Resolution Middle The Essence Beginning Once upon A time Map it Out
- 9. Be Social. Stay Social. United we brand Branding is about much more than the proper use of a logo or a color. It’s about consistent communication. About achieving a common look and feel. About speaking with one voice. Our mission Why is branding so important? It’s an outgrowth of our mission. It reflects the academic preeminence, core values, and dedication to leadership that form the fabric of our heritage . 1 2 3 4 5 ACADEMIC EXCELLENCE GLOBAL ENGAGEMENT STRONG SCHOOL SPIRIT FOCUS ON DIVERSITY AND SOCIAL EQUITY STRONG ALUMNI NETWORK What are your core values?
- 10. The pathIdeals into practice 1 2 3 4 5 ACADEMIC EXCELLENCE GLOBAL ENGAGEMENT STRONG SCHOOL SPIRIT STRONG ALUMNI NETWORK FOCUS ON DIVERSITY AND SOCIAL EQUITY
- 11. Academic Excellence Tues Health Diversity Mon Wolverines Of Ann Arbor Pride Sun Photo of the Week Map it Out
- 13. Thurs MAP It OUT Fri Tradition ThrowbackThursday Alumni UMICH CHATS Sat NEWs Social
- 14. It’s a Musical
- 15. TEAM Are you a one person wrecking crew? Without them we are nothing!
- 16. THE TEAM. THE TEAM. THE TEAM.