The 3 Musketeers
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The document emphasizes the importance of interaction design, usability testing, and graphic design as equally crucial disciplines in creating effective user-centered solutions. It challenges several myths, such as the notion that only a web designer is needed and that usability testing is too costly. The collaboration among these fields leads to engaging, smart, and emotionally resonant designs that align with business goals.
The 3 Musketeers
- 1. INTERACTION DESIGN! USABILITY TESTING! GRAPHIC DESIGN! THE THREE MUSKETEERS!
- 2. Why each discipline is just as crucial as the other !
- 3. ! MYTH #1! ! A WEB DESIGNER IS THE ONLY DESIGNER WE NEED.!
- 4. ! MYTH #2! ! WE ARE ALMOST DONE WITH THE DESIGN SINCE THE CLIENT ! HAS APPROVED THE WIREFRAMES. !
- 5. ! MYTH #3! ! USABILITY TESTING IS TOO EXPENSIVE.!
- 6. Programming! INTERACTION DESIGN! GRAPHIC DESIGN! USABILITY TESTING!
- 7. GRAPHIC DESIGN! Business goals! Programming! INTERACTION DESIGN! USABILITY TESTING! Marketing!
- 8. THE INTERACTION DESIGNER! Identify business goals! Identify target groups! Identify user needs ! Concept development! Information architecture! Wireframes! Emotional design! Readability!
- 9. THE GRAPHIC DESIGNER! Style and tone! Clarify visual values! Branding guidelines! Concept development! Emotional design! Layout and focus areas! Colors and contrast ! Fonts, readability!
- 10. THE USABILTIY TESTER! A series of tasks! Notice problems they encounter! Test assumptions! Solve opinion battles! Uncover unexpected issues ! Get neutral observations!
- 12. Windows Phone 7 vs. iPhone 5!
- 15. ENGAGING & INTERACTIVE SOLUTIONS = ! USABLE + SMART + USER FRIENDLY + EMOTIONAL + ATTRACTIVE + TESTED!
- 16. All powers combined, ! we can make some pretty engaging solutions. !
- 17. But we need to be PROACTIVE and convince our clients ! that the investment is worth it! !
- 18. ALL FOR ONE AND ONE FOR ALL! !
- 19. Lillian Ayla Ersoy / Email: lillian.ersoy@bekk.no / Twitter: LillaylaUX!