The 350 post vol 8
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The Tiffany & Co. store in San Francisco celebrated several events in April through July 2011, including hosting a reception for the San Francisco Giants ownership team to receive their World Series championship rings. The store also hosted dinners with Patek Philippe and to celebrate being named Store of the Year. Sales were up significantly in May and June compared to the previous year. The store finished expanding its fashion jewelry area and launched an outdoor advertising campaign.
The 350 post vol 8
- 1. TIFFANY & CO. THE 350 P ST Volume 1, Issue 5! ! April 2011 - July 2011! From The Desk of Tom Carroll The months of May, June and July certainly have been eventful for the San Francisco store. We had much to celebrate: •While still in April, the San Francisco Giants ownership team received their championship rings during a cocktail reception in our beautiful store. The excitement spilled into May with many fans purchasing from special collection developed by our friends in TFB • We hosted an in store dinner with the US Patek Philippe Management team and were able to present to our customers the 2011 Basel Collection • Benjamin was kind enough to coordinate a “Store of the Year” celebration that coincided with Ray Raby’s house hunting trip • We were fortunate to invite a very special customer to the Santa Barbra Polo event featuring Prince William and the Duchess of Cambridge From a Tiffany visitor standpoint, we had the chance to welcome the Tiffany Counterfeit team and learned of the important work they do around the world to help protect the Tiffany Brand. We welcomed Justine Silver to the North America West HR team and got a chance to meet Ray Raby in advance of his Inside The 350 official start date of August 1st. Operationally, we have been working diligently to organize the store, have Birthdays 7 attacked (and continue to attack) our inventory control challenges and spent a Chiaki’s Make It Right 4 great deal of time evaluating the information from the most recent employee survey to help us define what kind of work environment we want to create for Engage - Let’s talk about... 6 ourselves. We also executed a very significant price change. We finished the expansion of the fashion jewelry sales salon just in time for Giants Ring Raffle 4 Mother’s Day and have an extensive outdoor advertising campaign in place to Leesha’s Tiffany Anniversary 2 attract the city’s visitors into our store to shop. As I prepare this note on July 26th, the store has achieved its’ 2nd Quarter sales Michele’s S.O.S. 4 plan as a result of an explosive May (+ 42% vs LY), a solid June (+ 2% vs LY) and MTD July results that are 42% greater than LY. Store of the Year Dinner 7 Through a great deal of hard work and commitment to each other, we have put Style to Sell 5, 6 ourselves in a position to have a very satisfying and successful year. Thank you for all that you’ve done to get us this far…I’m more confident than ever before Team Building Committee 4, 7 about our future because of your leadership and hard work. World Series Champions 3 - Tom Carroll 1
- 2. San Francisco welcomes and honors Group Director Ray Raby for his 10 years of service with Tiffany & Co. As I've been filling boxes, allows common people to attain uncommon results". saying goodbyes and working I've experienced that teamwork is tested when dealing with my successor in with change, conflict and the many avenues or Philadelphia with on- opinions of how to reach group potential. I have also boarding and the many seen where the needs of the team are best realized transition topics over the when the needs of individuals are also met and we last couple of weeks, I find myself thinking about the make time for the seemingly unimportant. Too often teams that I have been a part of throughout my career. we underestimate the power of a smile, a kind word, a Particularly, how any of the strengths, successes, listening ear, an honest compliment or the smallest act failures or struggles to manage the challenges of the of caring. day was always influenced by our abilities or I'm so excited for my next opportunity and what I feel inabilities to truly function as an effective team. There must be one of the best jobs in our industry; a Group are many cliché slogans such as "Teamwork makes Director position with responsibility for a flagship the dream work", "There's no I in TEAM", etc. One location for Tiffany & Co. in an amazing market. And that I've found to have solid meaning is the definition above any individual success, awards or professional and thoughts from Andrew Carnegie; "Teamwork is accomplishment in San Francisco, a central goal will the ability to work together toward a common vision. be to feel proud that I am a part of a great and The ability to direct individual accomplishments successful team. toward organizational objectives. It is the fuel that - Ray Raby Leesha’s Tiffany Anniversary A decade of service at Tiffany is an occasion for celebration! In this issue we honor 10-year employee Leesha Chatman for her hard work and accomplishments. What first brought you to Tiffany? How has Tiffany changed over the Leesha: I saw an ad in the San Jose years? Mercury Newspaper and made a joke Leesha: When I first started we had no email and Intranet. Everything and Why have you stayed at referring to people reading the paper anything we needed we had to use Tiffany? on Sunday morning. At the time I was Atlas. In the last ten years we have Leesha: I have stayed in the dental field but have had opened approximately around sixty- because I enjoy the previous retail experience and four more additional stores and still people I work with. I have therefore faxed my resume to Marilyn growing. seen myself grow, adapt Douglas; my first day was June 1st. to change, become What position did you star in and what What words of wisdom can you pass versatile in both Sales are you in now? along to those just starting? and Operations that I feel Leesha: In San Jose I started in Leesha: Don’t take anything I’m confident to take on Group 2, became a floater, moved to personal; understand that good any opportunity that Group 1, Administrative Coordinator things and bad things happen in comes my way. It is truly and finally Assistant Operations every walk of life. Understand that a company with great Manager. Not only was I responsible everywhere you work there are benefits and growth. for all of the PR but it gave me the people whom you are going to get exposure to the internal side of the along and not get along; but do not business. Being a new mom, I give up on a good company or a accepted a part time Sales position in good opportunity for the wrong San Francisco. reasons. 2
- 3. Tiffany was proud to present the SF Giants collection featuring the World Series commemorative logo. Shopping around Union Square has never been more Giant...no pun intended. Tiffany in SF was honored to host a private event for the owners and investors of the San Francisco Giants in April. 3
- 4. Giants World Series Ring Raffle Drawing Date: July 27, 2011, Entry Deadline: July 26, 2011, 11:59 PM ET Proceeds Benefit : The Giants Community Fund • Winner will receive one (1) authentic 2010 World Series Champion Ring commissioned by the San Francisco Giants. Made by Tiffany & Co., the ring will be the same make and model and will consist of the same materials and jewels as the Giants player rings. The Winner's last name will be engraved on the side of his/her ring. CFC and the Charity reserve the right to approve the name to be engraved on the ring. Winner will receive their ring at a ceremony preceding the August 27, 2011 Giants vs. Astros Game August • Winner and guest will enjoy two (2) premium seats to the Giants vs. Astros Game following the ceremony, plus two (2) nights hotel accommodations in Back to School Drive for kids in need San Francisco (Friday, August 26, 2011, and Saturday, August 27, 2011, Location: In store single room, double occupancy), round trip coach airfare (if needed, if Contact: Rosie and Rachel used), as may be necessary, to attend ceremony and game ($2,700 Limit), and $250.00 in restaurant coupons from San Francisco area restaurants September • Winner will be awarded a cash prize in the amount of $4,991.25 to mitigate Sept. 10 - Store potluck near the Winner's tax liability that results from winning the raffle. Ghirardelli Square Michele Huertas’s Sale Of Success (S.O.S.) Location: Grass or Marina I had taken the Fast's to a SF Giant's game in April and didn't realize what Contact: Maxine big fans they were. They both came in full Giant's attire including t-shirt, Sept. 21 - JP Morgan Chase & Co. hat, jacket and blanket! Their anniversary was June 2nd; so the week Corporate Challenge before I emailed wishing them a Happy Anniversary. Mr. Fast replied back saying they were thinking of coming into the SF store to celebrate. They Sonia will e-mail other stores who ended up purchasing a yellow diamond ring and pendant totaling almost might like to participate. $60K. While they were here they talked about how much they enjoyed the Location: Lot "A" at McCovey Giant's game. I thought to myself and said we have to figure out another Cove game they could go to. On Monday, July 18th, we went to the Giant's vs. Dodgers game; the highlight of the evening was their son Trevor catching Contact: Fabian a foul ball! It truly was an evening they will never forget. Chiaki’s Make It Right - A Romantic Encounter An established Tiffany customer from Florida, Mr. Thomas Ruhf, decided upon the purchase of an exquisite yellow gold and diamond eternity band to give his wife, Kay. Mr. Ruhf knew exactly what he wanted and therefore the sale was transacted over the phone. He was anxious to surprise his wife with this memorable gift in the store upon their coming to visit San Francisco when he would bring her into Tiffany to browse. This was a captivating notion but our only concern at Tiffany was how best to manage this memorable surprise to be a most romantic encounter. Upon consultation with all involved, we decided upon a plan that allowed the best prospects for success. With Mr. Ruhfʼs input, Tiffany wrote a lovely note personally addressed to Kay to be placed beside the Tiffany Blue gift box with white ribbon containing the ring in the display counter where similar items would be typically displayed. The timing of the arrival of Mr. Ruhf and his wife, Kay, was pre-arranged so that the case could be properly prepared prior to their arrival at the store so as they browsed, Kay would come upon this beautiful Tiffany Blue gift box with white ribbon beside a note addressed to her. This romantic Tiffany encounter happened perfectly with Mr. Ruhf so pleased and with Kay so surprised with tears of happiness in her eyes. With the dedicated teamwork of management and staff at San Francisco, we all were able to create a special memory for an established customer and add dimension to the well deserved mystic that is Tiffany & Company. Mr. Ruhf e-mailed after the occasion, "Everyones efforts are deeply appreciated. Kay was thrilled. Youʼre the the best." 4
- 5. 18k Medium Doughnut S t y le to S ell Bangle Classic $12,500 Billfold in Tiffany Blue glazed crocodile $495 Diamond by the Yard Necklace set in platinum $7200 Victoria Diamond Earrings set in Bone Cuff Platinum $4900 in 18k Gemea Yellow Quartz Gold Watch in $7950 stainless steel on a white Bone Cuff in Sterling Silver $800; Green Tourmaline and Diamonds by Diamond Line the Yard Earrings set in Bracelet in Platinum $15K Metro Sterling Silver Groove Cufflinks Diamond $1150 with Hematite in Three Row Sterling Silver $500 Bangle set in 18k White Gold $10K Rose-cut Diamond Cobblestone Earrings set in Platinum $3900 Sterling Silver Aegean Toggle Palm Tree Sterling Silver and 18k Rose Gold Medium Round Lock Bracelet in Charm $325, Medium Sterling Silver Locks in 18k Rose and 18k Yellow $125 and Yellow Gold $350, Large Sterling Silver Heart Lock Gold $10, 200 18” $135, 18k Rose Gold and Sterling Silver Ultra Large Pendant Vintage Lock $650, 18k Heart Pendant $800, Sterling Chain $65 Silver Pendant 24”, Oval Link 24”, Bead Chains 20” $65, Sterling Silver Medium Vintage Lock $80 5
- 6. S t y le to S ell Oval Sapphire Ring with Half Moon Diamonds and a Diamond Melee Border set Tiffany Circlet in Platinum $105K Diamond Bracelet set in Platinum $16,500 Mix-cut Diamond Earrings set in platinum $27K Blue Enamel and Sea Pearl Tassel Necklace set in Platinum and 18k Sterling Silver Yellow Gold Stacking Band Rings $34K Oval Pink Spinel in Pink Sapphire, Blue and Diamond Sapphire, and Tsavorite Lever-back $275; with diamond set Earrings set in in Platinum $1200 Platinum $70K Face it, true love is hard to find; but you can find out What Makes Love True by downloading it in the Apple App store. Click, Engage! browse, and share your True Love on Tiffany & Co. new Facebook tab. Let’s talk about... Want to spot the latest trend? Check out Tiffany & Co. new Spotlight tab on Facebook. 6
- 7. On June 22nd San Francisco Tiffany & Co. celebrated Store of the Year. Big thanks to Benjamin Alfaro who had suggested and coordinated a beautifully San Francisco delicious dinner located in the Mission on 24th; El Delfin restaurant. Store of the Menu Year 2010 Taco Salad Can Cun served with ceviche and prawns Filete De Pescado En Salsa De Alcaparras fish filet with lemon butter capers sauce Fettuccini Con Camarones fettuccini with prawns sweet basil aurora sauce Pollo En Mole Poblano Mole Verde chile with traditional mole sauce Volcan En Molcajete pieces of tender meat "arrachera" style prepared with cactus, sausages, onion, and cheese topped with a red sauce Flan, Arroz Con Leche, Gelatina TEAM BUILDING COMMITTEE continue from pg. 4 November HAP P Y BI RTHDAY Nov. 5th - Group activity with seasonal meet and greet. (^_^)! Location: In store Contact: Volunteers? J U LY Gabrielle Holiday Giving Food Drive JUNE Location: In store and possible group to Andrea volunteer their time at Soup Kitchen Kevin Rachel Contact: Volunteers? APRIL Emily Heidi December Stoyanka M AY Amy Tammy Food Drive or Toy Drive Casie Michele Julie Danielle In store raffle, every toy or canned food you Kim S. Larry donate you get a raffle ticket and maybe 3 Renee drawing; 1 being the biggest gift and two smaller ones. Contact: Volunteers? Newsletter Editor 7 Danielle S. Lopez